The Edge with Jake Sasseville (TV series)

"The Edge with Jake Sasseville" is an American late-night television talk show created and hosted by 22-year-old Jake Sasseville. The series combines celebrity interviews, unscripted comedy, and behind-the-scenes footage of how a 22-year-old starts a television show. The program is produced by Sasseville's production company, Foot in Mouth, Inc., and is based in New York, New York. It began on local-access television in Auburn, Maine in 2001, aired briefly on Fox affiliates in Maine in 2004 [ [http://entertainment.mainetoday.com/qa/040826qanda.shtml Three TV shows ready to roll, so it's time for a bit of college ] ] , and its first 13-episode national season began airing on at least 37 ABC affiliates on February 14, 2008. [ [http://thephoenix.com/article_ektid54549.aspx WMTW won’t air Mainer’s national talk show - News - The Phoenix ] ] In most markets, the program airs at 1:05 a.m. on Friday mornings following "Jimmy Kimmel Live!" [ [http://www.rockymountainnews.com/news/2008/jan/17/on-the-air-january-17/ on the air, January 17 : TV : The Rocky Mountain News ] ] The program has followed an unusual path of obtaining nationwide exposure by purchasing blocks of airtime in local markets and selling advertising itself. Initial nationwide sponsors included the Ford Motor Company, Overstock.com, and Red Bull. [ [http://adage.com/madisonandvine/article?article_id=123318 Advertising Age ] ]

Other Media

Marketing

In an attempt to convince ABC affiliates to adopt the program, Sasseville began a campaign titled "Jake After Jimmy" during the 2007 Crocs Next Step Campus Tour featuring the band Guster. Sasseville emceed the tour and encouraged crowd members to send messages to ABC affiliate managers by logging onto his Web site, JakeAfterJimmy.com.

Notes

External links

* [http://www.edgewithjake.com "The Edge with Jake Sasseville" (official site)]
* [http://www.jakeafterjimmy.com JakeAfterJimmy.com]