Revision3

Revision 3

Type	Privately held
Industry	Technology
Founded	Los Angeles, California, U.S. (2005)
Founder(s)	Jay Adelson David Prager Kevin Rose
Headquarters	San Francisco, California, U.S.
Key people	Jay Adelson (Chairman) Jim Louderback (CEO)
Products	Video podcasts
Employees	~20
Website	revision3.com

Revision3 is a San Francisco based Internet television network that creates, produces and distributes web television shows on niche topics.

Etymology

The company name refers to the evolution of video programming, according to founders Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.^[1]

Shows

Production and distribution

Some of the shows are produced and owned by Revision3 however most of Rev3's shows are produced independently. Revision3 only handles the distribution and marketing aspects of these shows but does not produce the content. In February 2008 Revision3 completed work on its own studio where their own shows are recorded.

The shows are distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, BitTorrent, YouTube, PyroTV, Miro, TiVo, and Zune. The shows are distributed in wide variety of formats, including QuickTime, Windows Media Video and Xvid. An embeddable Flash player is also available. Revision3 utilizes BitGravity's content delivery network for the distribution of the shows video files.^[2]

In September 2011, Revision3 programming began to air on cable television on the rebranded YouToo TV, the former American Life Network.

Current shows

The following table gives an overview of the current and upcoming Revision3 shows.

Show	Official Revision3 Summary	Genre	Hosts	Schedule	Launch date
A.V. Talk	A.V. Talk is the web's smartest movie and television review show. Hosted by the editors of Onion's A.V. Club, A.V. Talk is your required viewing for the weekend.	Movies, Television	A.V. Club staff	Friday	22 December 2010
AppJudgment	With hundreds of apps to choose from for your iPhone, Android, iPad or whatever device you may have, how do know what's worth the download? AppJudgment is your daily source for app reviews and previews	Technology & Gadgets	Revision3 staff	Tuesday Thursday	9 August 2009
Ask Jay	Entrepreneur, CEO, and business owner Jay Adelson (Equinix, Digg, Revision3, SimpleGeo) demystifies the start-up process by providing advice, tips, and answering questions. Submit questions to learn how to turn any business idea into reality and maybe even change the world	Advice	Jay Adelson	Tuesday Thursday	8 September 2011
The Ben Heck Show	Join master hacker, engineer, and conjurer of cool stuff Ben Heck as he tackles a new project every other week.	Technology and Gadgets, How-To	Ben Heck	Mondays Bi-Weekly	12 September 2010
Bytejacker	Bytejacker is the best source for discovering independent & downloadable video games in the universe!	Video Games	Anthony Carboni	Tuesday Thursday Friday	24 September 2009
Death Battle	DEATH BATTLE! places two or more characters from pop culture in an all out, no-holds barred slugfest to the death. Who will survive? What weapons will be used? How much blood will be spilled? DEATH BATTLE! has the answers.	Gaming, Pop Culture	Ben Singer Chad James	Tuesdays Bi-Weekly	9 December 2010
Delicious Steak	Delicious Steak with Dan Brown documents Dan's life and his constant interaction with his loyal fan base. Dan documents his travels and discusses topics that interest both himself and his community, while finding inspiration in viewer emails, video comments, and personal invitations.	Reality	Dan Brown	Tuesday Friday	12 July 2011
Destructoid	Destructoid is the gaming show brought to you by gamers, for gamers. And also for anyone interested in robots, unicorns, and jet packs.	Gaming	Max Scoville Tara Long	Monday Wednesday Friday	11 October 2010
Digg Dialogg	Interviews with questions selected by the Digg community.	News and Commentary	Kevin Rose	Unscheduled	7 April 2009
Diggnation	Diggnation is a weekly tech/web culture show based on the top Digg.com social bookmarking news stories.	News and Commentary	Alex Albrecht Kevin Rose	Wednesday	1 July 2005
Epic Meal Time	Epic Meal Time is your weekly dose of everything you never knew you wanted to eat: deep fried, wrapped in bacon and doused with lots of SAUCE.	Cooking	Harley Morenstein	Tuesdays	17 October 2010
Film Riot	Film Riot is a how-to trip through filmmaking from the hyper-active mind of Ryan Connolly. From how to make great effects to following Triune Films through production, Film Riot explores the art of filmmaking in a way you've never seen.	How-To, Comics and Movies	Ryan Connolly Josh Connolly	Monday Thursday	27 May 2009
Film State	Film State is a one of a kind look at everything film related. Get the movie news and rumors, film trailers, reviews and DVD's that you need to know about all in one place. Never waste your hard earned money on a bad movie again.	Movies	Ryan Connolly	Tuesday Friday	8 March 2011
Foundation	Foundation is a show hosted by Kevin Rose featuring interviews, products and knowledge.	Interviews	Kevin Rose	Mondays Monthly	3 January 2011
GeekBeat.TV	GeekBeat.TV presents the day's hottest stories, tips, trends, and news all in one place. It's the next can't-miss show for anyone looking to keep their finger on the pulse of the wired world.	Technology, Gadgets, and Geekiness	Cali Lewis	Monday Wednesday Friday	28 June 2010
Hak5	Hak5 isn't your typical tech show. It's hacking in the old-school sense, covering everything from network security, open source and forensics, to DIY modding and the homebrew scene. Damn the warranties, it's time to Trust your Technolust.	How-To, Video Games, Technology and Gadgets	Darren Kitchen Shannon Morse	Wednesday 12pm	8 September 2008
HD Nation	HD Nation is your guide to the best in HD content, and the best in home theater gear, no matter what your budget is!	Home Theater, Audio/Video, High definition content	Patrick Norton Robert Heron	Tuesday	14 July 2009
Lifehacker	Learn tips and tricks for everything from computers to brewing coffee. Want to learn how to make a touch-screen stylus from a candy wrapper? Done. Need to open a beer bottle with paper? Right here. Whether you want to be productive or just have fun, this show will help you get it done.	Lifestyle	Adam Pash Adam Dachis	Wednesdays	21 March 2011
Penn Point	Penn Point is no ordinary vlog. It's an ongoing virtual conversation about what's going on around us. And now you can get a front row seat to his witty, informative, and prolific points of view! Penn has a point that he wants to make...and you won't want to miss it.	Vlog	Penn Jillette	Monday Wednesday	24 May 2010
Scam School	If Harvard offered a PhD in deceit, this would be it. Award-winning magician Brian Brushwood takes viewers on an inside tour of bar tricks, street cons, and scams. If you watch carefully, you'll never have to pay for a drink again!	How-To, Comedy	Brian Brushwood	Thursday 12pm	7 April 2008
Scientific Tuesdays	Bringing the lab to your laptop with the coolest science experiments on the web	Education, Tutorials	Dylan Hart	Tuesdays	19 October 2010
SoldierKnowsBest	SoldierKnowsBest is one of the most trusted online technology review shows. We cover mobile phones, tablets, computers and all your must-have gadgets. And don't worry; this isn't your usual tech lecture series.	Reviews, Demos, Giveaways, Geek	Mark Watson	Tuesdays & Saturdays	17 May 2011
TechnoBuffalo	TechnoBuffalo isn't just a rehash of information from other websites - instead it provides tech reviews and insight from the best and brightest editors in the tech review space.	Technology, Gadgets	Jon Rettinger Jon Quach Noah Kravitz	Monday Wednesday Friday	13 June 2011
Tekzilla	Tekzilla feeds your tech hunger! Patrick Norton and Veronica Belmont bring you hands on reviews of the latest gear, tips and tricks that improve the tech you already own and conversations with the most informative experts around.	How-To, Technology and Gadgets	Veronica Belmont Patrick Norton Robert Heron	Tuesday 6pm Thursday 6pm	28 September 2007
Tom's Top 5	Tom cuts through the clutter, and counts down what's trending in the geek zeitgeist. From the hottest gadgets and downloads to the weirdest internet memes, Tom's Top 5 is the newest go-to resource for what people are really talking about in the nerd-osphere.	Technology, Geek and Gadgets	Tom Merritt	Tuesdays	22 June 2010
The Totally Rad Show	The Totally Rad Show is the summer blockbuster of geek news shows. Every week, hosts Alex Albrecht, Dan Trachtenberg, and Jeff Cannata rip into the world of movies, video games, tv, comics, and more and pull out what's rad.	Comics and Movies, Video Games	Alex Albrecht Jeff Cannata Dan Trachtenberg	Daily	27 March 2007
Unboxing Porn	Nothing is more exciting than ripping open a box, and sliding your finger along the curves of the hottest new gadget for the first time. These might be the only unboxing videos you'll ever want to watch again.	Technology, Gadget Unboxing, Comedy	Bella Shilman	Wednesdays Bi-Weekly	7 April 2010
The Young Turks	The Young Turks is the largest online news show in the world, combining all of the news that people care about in one place, including political, pop culture, and sports news.	Politics, Opinion	Cenk Uygur Ana Kasparian	Daily	2 December 2010

Show Development and History

The following timeline gives an overview of Revision3 shows and major changes through time - grouped into shows on air today, shows no longer on Revision3 but still on air and shows no longer on air at all.

Cancelled shows

The following table gives an overview of the Revision3 shows that are cancelled or on hiatus.

Show	Summary	Hosts	Launch date	End date	Eps.
Ctrl+Alt+Chicken	Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail.	Alex Albrecht Heather Stewart	23 March 2006	5 October 2006	8
The Digg Reel	Daily review of the most popular videos featured on Digg.com.	Andrew Bancroft	16 January 2008	30 September 2010	261
EPIC FU	The owner's manual for the web. The show started independent on August 6, 2006 before joining Revision3.	Zadi Diaz	4 June 2008	30 December 2008 (on Revision3)	34
Food Mob		Niall Harbison	22 April 2010	26 October 2010	22
Geekdrome		Jonathan London Dan Trachtenberg	23 November 2005	27 November 2006	53
The GigaOm Show	Show about technology and business.	Joyce Kim Om Malik	25 July 2007	27 March 2008	35
InDigital	The content is similar to Fresh Gear, covering and reviewing technology products.	Hahn Choi Jessica Corbin Wil Wheaton Andrew Hawn Diane Mizota	6 February 2006	25 September 2007	26
Infected by Martin Sargent	Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV.	Martin Sargent Stewart Engesser Joey Rabier Jay Speiden	11 November 2005	6 December 2007	50
Internet Superstar	Talk show with Sargent along with Gator who has since been replaced by Jay Speiden interviewing interesting people out of garden shed in Sargent's parents backyard.	Martin Sargent Jay Speiden	30 January 2008	27 October 2008	87
JV's World		Jeff Vandergrift	3 May 2009	19 October 2009	11
Mysteries of Science Explained		Stewart Engesser	26 September 2006	5 October 2006	2
Not Mainstream Typical Videos	Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website.		26 August 2006	10 November 2007 (on Revision3)	30
PixelPerfect	Show which gives Adobe Photoshop and Adobe Illustrator advice.	Bert Monroy	30 September 2006	10 January 2010	160
popSiren	Pop culture show that covers modern culture, indie arts, and internet.	Sarah Lane	9 March 2008	27 October 2008	32
The Revision3 Gazette	Behind the scenes at Revision3.	Glenn McElhose Interns	5 September 2007	14 February 2009	29
ROFL			10 May 2009	3 October 2010	74
Social Brew	An inside look into the world of social networking.	Irene McGee	28 April 2008	6 June 2008	4
Systm	Do it yourself projects geared toward “the common geek”.	David Calkins Patrick Norton	23 May 2006	22 June 2009	109
thebroken	Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy.	Dan Huard Kevin Rose	21 July 2003	26 September 2006	4
Web Drifter	Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites.	Martin Sargent	26 September 2006	18 March 2008	25
Web Zeroes[1]		Nick Comardo Eddy Rivas Daniel Miller	7 October 2009	7 July 2010	25
Wine Library Reserve	Wine reviews and advice on wine appreciation. Episodes consists of wine tastings along with other wine related topics. The show started independent on February 21, 2006 before joining Revision3.	Gary Vaynerchuk	23 June 2008	27 October 2008	564
XLR8R TV[2]	XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology.	The XLR8R Crew	26 February 2007	13 October 2010	149

1. ^ Produced by "the editorial team of XLR8R magazine"

History

The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose and David Prager in April 2005.^[2] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.

It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking featuring Rose and Huard. After TechTV merged with G4 and removed most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network.

Alex Albrecht joined Revision3 on August 5, 2005 to co-host Diggnation with Rose and contribute to other projects while Prager focused on production and business development.

Rose announced on the September 16, 2006 episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".^{[citation needed]}

On September 27, 2006, Revision3 launched a new website alongside new shows: Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter. Mysteries of Science Explained was cancelled after 2 episodes.

In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM.

It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.^[3] He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he is now Managing Editor and the co-host of Systm, Tekzilla, and HD Nation. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December, 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.^[4] All three had previously worked at TechTV.

On January 2, 2008, Revision3 announced that the network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies signed advertising contracts with Revision3 in 2007.^[5]

Revision3 launched new website design on January 18, 2008 featuring an updated layout and additional features that were not available on the previous website.

Revision3 is now located in a new studio, which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, Scam School, and so far two new shows in the second quarter, Social Brew and EPIC FU.

On April 9, 2008, Revision3 announced that Veronica Belmont would be joining the Revision3 staff as co-host of Tekzilla.

On April 21, 2008 on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3.

On June 6, 2008 CEO Jim Louderback announced the cancellation of Social Brew after only four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.

On September 8, 2008, Hak5 started being distributed on Revision3 show, being the first ever program on Revision3 not produced by Revision3 themselves.

On October 27, 2008 CEO Jim Louderback announced on the official Revision3 blog that three shows were canceled, PixelPerfect, PopSiren, and Internet Superstar and that Revision3 stopped their distribution agreement with EPIC FU, and Wine Library TV.

In January 2009 Revision3 debuted the pilot episode of a new show on the network entitled Sun Studios at the end of viewer surveys for the other shows.

On 9 March 2009, Revision3 picked up a show called CO-OP. A show about video games, produced and presented by Area 5 Media formerly from The 1UP Show.^[6]

On 4 May 2009, Revision3 launched a new show called JV's World to a great deal of controversy and viewer backlash after offensive and unprofessional comments^{[citation needed]} were made by the host, in response to negative community response to the debut episode.

On 11 May 2009, Revision3 launched a new show called ROFL which showcases stand up comedy from all over the world.

On 16 June 2009, Patrick Norton announced that Systm would no longer be a weekly show, instead becoming segments within his other show, Tekzilla. He also announced that he would be launching a new show in July called HD Nation, which will be a show all about HD and Home Theatre. It will be co-hosted by Robert Heron who was a co-host on DL.TV, with Patrick Norton, and then remained host for 23 months after Norton left.

On 29 June 2009, former studio engineer David Randolph wrote on his personal blog about how he had been mistreated during the construction of the Revision3 studio.^[7] The post has since been removed from his website.

On 18 September 2009, Jim Louderback announced an additional 5 shows will be launched by November taking to total from 17 to 22,^[8] this was followed up on 23 September 2009 of a new video game show Bytejacker and its first scripted show (and sitcom) Web Zeroes. The other 3 shows in its new fall line up will be announced 'later this fall',^[9] with the cancellation of JVs World it is yet to be seen if it actually means 4 new shows will be released this fall, or if the figure of 22 shows was given before the decision was taken to cancel JVs World.

On 31 March 2010, Revision3 picked up a show called The Game Show.^[10] Hosted by Jim Festante, Nikole Zivalich, and David "Gweedz" Guida, they track the happenings of the video game industry, serving up equal doses of entertainment and expert commentary (in between serving drinks). This was later dropped after it's parent company, TheStream.tv, went on a temporary hiatus.

On 28 June 2010, a new show GeekBeat.TV was begun featuring as host Cali Lewis formerly of GeekBrief.TV. The show covers new technology, gadgets, gizmos, and web sites.

On 2 August 2010, a new show called "Dan 3.0" began airing, which stars the YouTube star Dan Brown, doing tasks that his audience suggests. On 8 April 2011, after deciding to quit doing Dan 3.0, Dan changed the format of the show, keeping some elements of "Dan 3.0," but also adding other elements from his older videos. After abandoning that idea, Dan started posting irregular vlogs before starting a new show called 'Delicious Steak' on 12 July 2011, which features vlogs and games he plays with his viewers.

On 26 April 2011, Revision3 added Epic Meal Time to their lineup on YouTube.^[11] The show teaches how to prepare cuisine with an experimental food palette and alternative recipes. They garner millions of hits an episode and are now generally regarded as the most popular Revision3 show.

On May 17, 2011, Revision3 added SoldierKnowsBest, a well-known YouTube channel^[12] featuring Mark Watson's reviews of gadgets. Revision3 followed this up with adding TechnoBuffalo on June 13, 2011, another well-known YouTube channel^[13] which features the employees of tech blog TechnoBuffalo responding to viewer questions, reviewing mobile apps and talking about the latest tech rumours.

MediaDefender Controversy

In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system. The FBI launched an investigation, but no charges were brought against MediaDefender.^[14]

Revision3 Beta

In September 2008, Revision3 started Revision3 Beta,^[15] a "talent-farming" sub-network of unofficial shows headed by Martin Sargent.^[16] The project has been axed due to lack of funds for the shows with no shows being promoted at this time to the full Revision3 lineup.^[17] Some shows are still produced independently and are added to the revision3 beta website on occasion, however no new shows are being made.

See also

• Digg
• TechTV
• TWiT.tv
• Web series
• Web television

References

1. ^ Donna Bogatin (2006-09-25). "Kevin Rose: ‘kill your television’ and join me at Revision3". http://blogs.zdnet.com/micro-markets/?p=475. 
2. ^ ^{a b} "About Revision3". http://revision3.com/about. Retrieved 2008-01-05. 
3. ^ Liz Gannes (2007-07-11). "Old Media Jumping to New Media". http://newteevee.com/2007/07/10/old-media-jumping-to-new-media/. Retrieved 2008-01-05. 
4. ^ Roger Explains going to Revision3
5. ^ "Internet TV Leader Revision3 Announces Record Year" (Press release). BusinessWire. 2008-01-02. http://broadcastnewsroom.com/articles/viewarticle.jsp?id=267555. Retrieved 2008-01-05. 
6. ^ "CO-OP promotion video". The Digg Reel. Revision3. 2009-03-09. No. 61. 6:20 minutes in.
7. ^ Randolph, David (2009-06-29). "OK I got that off my chest.". http://bigorangecouch.com/?p=33. Retrieved 2009-07-04. 
8. ^ http://www.youtube.com/watch?v=KR7Werg1PBQ
9. ^ http://revision3.com/blog/2009/09/23/the-first-new-fall-shows-bytejacker-web-zeroes/
10. ^ http://revision3.com/blog/2010/03/31/the-game-show-on-revision3-score/
11. ^ http://revision3.com/blog/2011/04/26/epicmealtime/
12. ^ http://www.youtube.com/soldierknowsbest
13. ^ http://www.youtube.com/jon4lakers
14. ^ http://revision3.com/blog/2008/05/29/inside-the-attack-that-crippled-revision3 Revision3
15. ^ http://revision3beta.com/
16. ^ "Revision3 Beta announced". Revision3. http://newteevee.com/2008/09/27/martin-sargent-on-revision3s-new-beta-farm-team/. Retrieved 2009-07-19. 
17. ^ http://revision3.com/forum/showpost.php?p=524756&postcount=15

External links

• Official website
• Revision3's YouTube channel
• Interview with David Prager, co-founder Revision 3 - Intruders tv Video