Gary Vaynerchuk

Infobox Internet celebrity
name = Gary Vaynerchuk

---

imagesize = 250px
caption = Gary Vaynerchuk, photo by Erik Kastner
birthname =
birthdate = birth date and age|1975|11|14
birthplace = Babruysk, U.S.S.R.
deathdate =
deathplace =
othername =
nationality = American
spouse(s) =
webalias =
period active =
host service =
genre = wine education
subjects =
influences =
influenced =
meme =
meme date =
notable works = "Wine Library TV"
notable roles =
signature phrase = Changing the Wine World
homepage = [http://garyvaynerchuk.com garyvaynerchuk.com]

Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and immigrated to the U.S. in 1978. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained widespread notoriety as the host of "Wine Library TV", a daily internet webcast on the subject of wine. Vaynerchuk's informal, "hyperkinetic"citeweb|last=Steinberger | first=Mike, "Slate" |title= Watch Me Drink! | url=http://www.slate.com/id/2171517/|date=August 1, 2007 ] , and "disarmingly honest" [cite news | publisher=LA Times | url=http://www.latimes.com/features/printedition/food/la-fo-youngwineside12mar12,1,5273098.story | date=03-12-2008 | author=Corie Brown | title=Wine Library TV: Robert Parker for a new generation?] style described as "unpretentious, gonzo approach to wine appreciation"cite web|last= Paul |first= Jonathan S., "New York Magazine" |title= Does Your Wine Taste Like Stinky Socks Dipped in Cheese? |url= http://nymag.com/restaurants/features/32107/ |date= May 20, 2007 ] is in contrast to conservative wine industry norms, but resonates with a younger demographic and has found a significant following among groups who have previously found the wine-world inaccessible. He has been featured in "The Wall Street Journal", [cite news | publisher=Wall Street Journal | url=http://www.post-gazette.com/pg/06237/716366-28.stm | date=2006-08-25 | author=Vanessa O'Connell | title=Ripe for Change: Wine Sales Thrive As Old Barriers Start to Crumble] "GQ", and "Time", [cite news | url=http://www.time.com/time/magazine/article/0,9171,1638446,00.html | publisher=Time Inc. | work=TIME Magazine | author=Joel Stein | title=Totally Uncorked | date=2007-06-28] appeared on "Late Night with Conan O'Brien" and "Ellen", [cite web | url=http://tv.winelibrary.com/about | title=About Winelibrary TV | access-date=02-24-2007] "WLTV" has been called "must-see underground TV", while Vaynerchuk himself has been described as "the first wine guru of the Web video era", "the wine world's new superstar"cite web | last= Foley |first= Stephen, "The Independent" | url=http://www.independent.co.uk/life-style/food-and-drink/features/gary-vaynerchuk-the-wine-worlds-new-superstar-884063.html | date=08-04-2008 | title=Gary Vaynerchuk: The wine world's new superstar ] , and by Rob Newsom, a Washington State wine maker, "outside of Robert Parker, probably the most influential wine critic in the United States." [cite news | publisher=Washington Post | url=http://www.washingtonpost.com/wp-dyn/content/article/2008/01/29/AR2008012900731.html?nav=hcmodule | date=2008-01-30 | author=Karen Page and Andrew Dornenburg | title=Suited for the Super Bowl]

"Wine Library TV"

"Winelibrary TV" ("WLTV") (2006-present) is a video podcast hosted by Vaynerchuk, featuring wine reviews and advice on wine appreciation. Episodes consists of wine tastings along with other wine related topics. The show debuted on February 21, 2006, and is produced on a daily basis, on weekdays, and is taped in the Wine Library store in Springfield, NJ. Episodes taped Monday through Thursday take place on a desk in Vaynerchuk's office, normally tasting three or four wines, and the Friday episode takes place on Vaynerchuk's office couch, tasting usually only one wine and answering questions submitted via his Facebook application "Ask Gary". [ [http://apps.facebook.com/askgary/ Ask Gary Facebook Application] ]

Vaynerchuk gives his impressions and finally rates wines using the 100 point scale. As an outspoken critic of numerical scores, he has acknowledged his hypocrisy in using them.cite web
publisher = WLTV
title=WLTV Spreadsheet
url=http://tv.winelibrary.com/spreadsheet/
accessdate=2007-02-26] [cite web | publisher = cork'd | title = How to score wine on the 100 point scale | url=http://corkd.com/how_to_score_wine_on_the_100_point_scale | accessdate=2008-02-14]

While typically a one man show, on occasion guests have been featured in the program. To date the most well-known guests have been Jim Cramer of CNBC Mad Money and Dick Vermeil, Super Bowl Winning NFL Head Coach. [ [http://tv.winelibrary.com/2007/05/14/dick-vermeil-paul-smith-and-gary-vaynerchuk-episode-237/ Dick Vermeil, Paul Smith and Gary Vaynerchuk - Episode #237 ] ]

Beginning Monday June 23rd 2008, Wine Library TV became part of the Revision3 internet television network, which broadcasts the original content as well as a condensed version called "Wine Library Reserve".

Vaynerchuk has also announced a partnership with Eatdrinkordie.com, where he has released videos about wine, sometimes working with celebrities like Anna Faris. [ [http://www.eatdrinkordie.com/gary_vaynerchuk Gary Vaynerchuk's EatDrinkorDie Profile] ]

Awards and honors

*2003: Market Watch magazine Business Award: "Market Watch Leader" (youngest recipient ever)
*2006: People's Choice Vloggie in the categories of "Cooking" and "Instructional/Educational"cite web
publisher = Pod Tech Network
title=And the Vloggie Winners are...
url=http://www.podtech.net/home/technology/1441/and-the-vloggies-winners-are
accessdate=2007-02-23]
*2007: American Wine Blog Awards, Best Wine Podcast or Videoblogcite web
publisher = Fermentation
title=American Wine Blog Awards Winners
url=http://fermentation.typepad.com/fermentation/2007/02/american_wine_b_4.html
accessdate=2007-02-23]
*2007: "The Morning News"' "Favorite Web Phenomenon, Soon-to-Be Culinary Celebrity, Web Bucket-Spitter" [ [http://www.themorningnews.org/archives/awards/2007_editors_awards_for_online_excellence.php 2007 Editors’ Awards for Online Excellence by The Editors - The Morning News ] ]
*2008: Bravo A-List Awards, 2008 Nominee for A-List Celebrity

Bibliography

Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World

References

External links

* [http://garyvaynerchuk.com Official]
*imdb name|id=2734089|name=Gary Vaynerchuk
* [http://tv.winelibrary.com "Wine Library TV"]
* [http://www.eatdrinkordie.com/gary_vaynerchuk Gary Vaynerchuk's Eatdrinkordie.com Profile]
* [http://web20show.com/episodes/web20show-42-kevin-rose-gary-vaynerchuk Gary Vaynerchuk and Kevin Rose Interview at The Web 2.0 Show] - Hosted by Josh Owens and Adam Stacoviak