All the Hype That Money Can Buy

All the Hype That Money Can Buy
Studio album by Five Iron Frenzy
Released	April 25, 2000
Recorded	2000
Genre	Christian ska
Length	45:47
Label	Five Minute Walk/SaraBellum
Producer	Frank Tate
Five Iron Frenzy chronology
Proof That the Youth Are Revolting (1999) All the Hype That Money Can Buy (2000) Five Iron Frenzy 2: Electric Boogaloo (2001)

Professional ratings
Review scores
Source	Rating
Real Magazine	(not rated) [1]
Tollbooth	(not rated) [2]
Jesus Freak Hideout	(not rated) [3]
Cross Rhythms	(not rated) [4]
7ball	(not rated) [5]
HM Magazine	(not rated) [6]
Bandoppler	(not rated) [7]
Exit Zine	(not rated) [8]
Decapolis	(not rated) [9]

All the Hype That Money Can Buy, Five Iron Frenzy's third full-length studio album, released April 25, 2000, on Five Minute Walk, under their SaraBellum imprint, with distribution from Warner Bros. Records. It is musically their most diverse album, binding elements of salsa, Calypso music, and reggae with ska.^[10][11] Certain tracks also contain impressions of rockabilly, metal and arena rock. Guests appearing on the album include returning member Scott Kerr, Karl Perazzo of Santana, Christian singer Randy Stonehill, Justin McRoberts, and The W's members Bret Barker and Valentine Hellmam.^[6] The album contains typical fare for Five Iron, with both serious and humorous content throughout. Even the album's title is self-deprecating humor intended to foil the audience's expectations.^[5] In the title track the band reveals that "It's so wrong, so far from true. In secret, I'm just like you."^[5]

Lyrical content

The album contains Five Irons' signature mix of serious and silly content, though it leans toward heavier issues more than previous albums.^[2][10] On the serious side is "A New Hope" - written in response to the Columbine High School massacre. In "Giants" Roper references Adam Smiths' The Wealth of Nations to continue his general attacks on big business and Social Darwinism.^[12] In "Hurricanes" the vocalist laments "...and I am a failure / defeated every time..." before bringing the focus back to hope in Christ. Roper commented to HM Magazine that it was "...probably the most depressing song you'll ever hear from us."^[10]

Roper also tackles issues within Christian culture and the church, taking on homophobia and hypocrisy in "Fahrenheit."^[2][3][4] The song references Freddie Mercury, the frontman of Queen who eventually died of AIDS,^[12] and the superhero Flash Gordon, a reference to the fact that the score for the 1980's movie of was composed and performed by Queen. Roper states that "everyone will readily admit that homosexuality is a sin, but not that homophobia is just as bad in God's eyes."^[13]

The following track is "Four-fifty-one", and when read with the previous track their names directly refer to Ray Bradbury's book Fahrenheit 451. The message in the latter track is about isolationism within Christian culture^[4] and lukewarm Christianity.^[1] Here Roper attacks commercial interests within Christianity such as the Christian music industry, of which he told 7ball "For the most part it is meant to make [Christians] feel good and not at getting anyone saved."^[13] Speaking directly to those interests Roper states "The radio is preaching the candy coated goo, / the record companies and the TV too. / No one rocks the boat, / terrified of trouble, / can't tamper with the walls of their sterile Christian bubble. / It was never your point to get people saved, / you pad yourself with fluff just because you're afraid. / I'm not afraid to point the finger now, / the choir's so used to the preaching anyhow."^[1]

On the more upbeat side, the album opens with "The Greatest Story Ever Told" which boldly proclaims the message of Christ^[3] and closes with the worshipful "World Without End."^[3] The album also contains examples of Five Irons' humor and irony. "You Probably Shouldn't Move Here" is an offbeat pokes fun at the band's home state of Colorado and at California.^[3][5] "The Phantom Mullet" is a satirical look at the hairdo popular in the 1980s.^[5] "It's Not Unusual" is a cover of the singer Tom Jones. A short track entitled "What's Up" was hidden in the 3-second 'header' at the beginning of the album. To find this track, the listener had to start Track 1, then hold the rewind button. On the album's back cover, the track was listed as 'Track 0'.^[3]

Track listing

1. "The Greatest Story Ever Told"
2. "Me Oh My"
3. "Solidarity"
4. "The Phantom Mullet"
5. "Ugly Day"
6. "Fahrenheit"
7. "Four-fifty-one"
8. "You Probably Shouldn't Move Here"
9. "Hurricanes"
10. "Giants"
11. "I Still Like Larry"
12. "All the Hype"
13. "It's Not Unusual"
14. "A New Hope"
15. "World Without End"

Charts

Album - Billboard (North America)

Year	Chart	Position
2000	The Billboard 200	146

Credits

• Reese Roper - Lead Vocals, Yodeling
• Micah Ortega - Lead Guitar, Background Vocals, Guitar solo on "The Phantom Mullet", additional Bass on "Giants", "Scratches, Cuts, and Abrasions, Sonic Booms" on "All The Hype"
• Sonnie Johnston - Guitar
• Keith Hoerig - Bass
• Andrew Verdecchio - Drums
• Nathanael "Brad" Dunham - Trumpet, Rasta vocals on "Solidarity", "Four-Fifty-One"
• Dennis Culp - Trombone, Vocals, Synth Moog on "The Greatest Story Ever Told", Bells on "World Without End"
• Leanor Ortega "Jeff the Girl" - Saxophone, Vocals

Additional musicians

• Karl Perazzo - Percussion on "Four-Fifty-One", "Giants"
• Randy Stonehill - Guest Vocals
• Justin McRoberts - Guest vocals on "The Phantom Mullet", Guest Rhymes on "All The Hype"
• Kelly, Mary, and Melinda - Guest vocals on "The Phantom Mullet"
• Jeff Campitelli - Percussion on "Fahrenheit", "A New Hope"
• Gary Minadeo - Percussion on "You Probably Shouldn't Move Here"
• Big Lou the Accordion Princess - Accordion on "You Probably Shouldn't Move Here"
• Scott Kerr - Guest vocals on "You Probably Shouldn't Move Here"
• Bret Barker - Guest vocals on "You Probably Shouldn't Move Here", Second Trumpet on "Giants"
• Valentine Hellman - Guest vocals on "You Probably Shouldn't Move Here"
• Mike Busbee - Piano on "Giants"
• Ashley Watkins - Little Girl on "Giants"
• Shelter - Guest vocals on "World Without End"
• Krista Nass - Bells on "World Without End"

Production

• Spanish Tutor - Liana Tate
• Produced by Masaki and FIF
• Executive Produced by Frank Tate
• Mastered by George Marino at Sterling Sound NY
• Art direction and Layout by Aaron James
• Photography by Melinda DiMauro

References

1. ^ ^{a b c} H., Kevin (2000-04-29). "All the Hype... Review". Real Magazine. http://www.realmagazine.com/new/reviews/fif5.html. Retrieved 2008-09-01. 
2. ^ ^{a b c} Farmer, Michial (2000-04-29). "The Phantom Tollbooth All the Hype... Review". The Phantom Tollbooth. http://www.tollbooth.org/2000/reviews/5ifhype.html. Retrieved 2008-09-01. 
3. ^ ^{a b c d e f} DiBiase, John (2000-04-10). "Jesusfreakhideout.com: Five Iron Frenzy, All the Hype... Review". Jesus Freak Hideout. http://www.jesusfreakhideout.com/cdreviews/AlltheHype.asp. Retrieved 2008-09-01. 
4. ^ ^{a b c} Hossain, Aleem (February 2001). "Five Iron Frenzy - All The Hype That Money Can Buy". Cross Rhythms (61). 
5. ^ ^{a b c d e} Macintosh, Dan (May / June 2000). "reviews / All the Hype That Money Can Buy". 7ball (30): 44. ISSN 1082-3980. 
6. ^ ^{a b} Gordon (a girl called) (July/August 2000). "Reviews: / All the Hype That Money Can Buy". HM Magazine (84): 66. ISSN 1066-6923. 
7. ^ bandoppler.com review
8. ^ Exit Zine review
9. ^ Decapolis review
10. ^ ^{a b c} Sant, John (May/June 2000). "All The Hype Five Iron Can Bring". HM Magazine (83): 24. ISSN 1066-6923. Archived from the original on 2000-09-18. http://web.archive.org/web/20000918053122/http://www.hmmagazine.com/Archives/83FIF/83fif.html. Retrieved 2007-04-24. 
11. ^ Strole, L. Jeanette (November / December 2001). "A Tail of Boogaloo and Varmint". HM Magazine (92): 42–43, 76–77. ISSN 1066-6923. 
12. ^ ^{a b} Interview with Five Iron Frenzy. (2001). From bandoppler.com. Now hosted at the Internet Archive. [1]
13. ^ ^{a b} Martin, Rachel L. (January/February 2000). "Holy Rollin'". 7ball (28). Archived from the original on 2002-06-16. http://web.archive.org/web/20020616123955/http://www.7ball.com/issues/00/28/fif/fif.htm. Retrieved 2007-05-14.