- Corporate video
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Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video[1] or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.[2] Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos.
With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. For example, a company might feature a promotional video on their website[3][4][5] (or a video sharing website such as YouTube[6]), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting facilities)—as a way of engaging audiences who are used to viewing popular media, a corporate video might even be themed on a well-known television series.
A corporate video production company may typically take the client brief, develop a script or treatment (and sometimes a storyboard), liaise with the client, and agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.
The corporate video production process will frequently involve the following stages:
- Pre-production, planning includes script writing and storyboarding. The budget will also be agreed at this stage between the production company and client.
- Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
- Post-production and video editing - the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.
Contents
Types and usage
- Staff training/instruction and safety videos
- Investor relations / financial results
- Company promotional/brand videos
- Video role play (often with actors)
- Client and customer testimonial videos
- Corporate event filming (for example, a new product launch or conference)
- Live and on-demand webcasting
- Technology and product demonstration videos
- Business television
See also
- List of video topics
- Filmmaking
- Television
- Video production companies
- Corporate communications
- Marketing
References
- ^ The NewsMarket article on increasing spend on corporate video
- ^ IOV definition of corporate video
- ^ Example of promotional video, previously featured on Audley Life website
- ^ Example of corporate video on Jetcam website
- ^ Example of promotional video used on company website
- ^ Example of corporate video featured on YouTube
External links
- Cannes Corporate Media & TV Awards - An annual festival for corporate films and tv-documentaries
- Association of Professional Videomakers - A not-for-profit UK trade association for professionals in the video industry
- Institute of Videography - UK trade association offering advice on wedding and corporate video production
- Televisual Magazine, for corporate and broadcast production industry
- The IVCA is a European professional body which promotes best practice for the corporate and public sector communications industry.
Prominent Corporate Video Production Companies in India
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