- DINA S.A.
-
GRUPO DINA S.A. 
Type Private Industry Automotive Founded 1951 Headquarters Hidalgo, Mexico Key people José Martín Meléndez Romero, President Website www.dina.com.mx/brighter.html DINA (Diesel Nacional Sociedad Anonima de Capital Variable) is a Mexican automotive producer of heavy duty and specialty trucks, urban buses, armored military vehicles and intercity coaches. The company is owned by the Gómez Flores family.
Currently the company distributes its products in the UK, US, Russia, Iran, Egypt, Syria, [1] Mexico, Nicaragua (24.3 MUSD) and other Central and South America countries. For market acceptance in the United States and Canada the company sells high profile Dina Viaggio coaches under its 100% acquired stock share of Motor Coach Industries [2].
Contents
History
DINA was founded as Diesel Nacional S.A in 1951 with the signing of an agreement with FIAT SPA to support the manufacture of trucks and buses.
From 1962 DINA commenced the assembly of foreign buses as well as the production of medium sized trucks using INTERNATIONAL and CUMMINS engines.
In 1987, a technological alliance was signed with NAVISTAR. Two years later DINA was acquired by the Consortium "G" Group DINA, though it continued to use NAVISTAR technology.
In 1990, DINA combined with the Paradiso bodyworks of Brazilian Marcopolo S.A. [3] company with whom it signed a commercial alliance.
The DINA Group was listed on the New York Stock Exchange and fully acquired the stocks of Motor Coach Industries [4] (referred as a "company merger" in North America). Also, DINA founded the Financial Leasing DINA and started exporting to South America under the brand DIMEX [5].
In 1995, in order to achieve technological independence, DINA invested $70 million in its HTQ project to upgrade its manufacturing base. With consulting advice from BMW Design Works and Roush Industries, it developed a new modular concept for the class 6, 7 and 8 trucks, meeting international regulations and achieving the following objectives:
- Ability to export to any market in the world.
- Optimized product efficiency and performance.
- Parts approval for OEM manufacturers.
- Designed to outperform in diverse climates and terrains in Mexico.
- Production simplification.
- Optimize tooling cost.
In 1997, an Argentina division of auto parts DINA S.A. started and later an AIRDIN[6] plant in Bernal municipality of Buenos Aires Argentina, while in Mexico it launched a diverse line of buses: F11, F12 and F14 using its new HTQ technology.
DINA Linner-G Zero Emissions urban bus, Cap. 180 m³.
In 1998 DINA finished its alliance with Navistar and launched a new line of vehicles HTQ exporting 48 million dollar to 14 countries and signed a contract with Western Star whose order cancellation was a prime factor for the following DINA economic crisis [7], ending with selling 61 percent of its MCI shares to Joseph Littlejohn & Levy [8]. The same year, creates Mexicana de Manufacturas Especiales, SA of C.V.[9] in the city of Guadalajara Jalisco five plants in an industrial complex of 48.480 m2. with the aim of supplying the market for its auto parts and bodyworks manufacturing.
Since 2001, DINA have completely used its HTQ manufacturing technology for all intercity coach buses.
In 2008, launches its products through its distributors network. Dina have also extended the use of its HTQ proprietary manufacturing technology for trucks and city buses to maintain its position in the urban bus market and in the medium term, and venturing into foreign bus segments, and dedicated work trucks.Models
DINA Maritime Cargo Truck- HTQ LINNER 8 (urban transport)
- HTQ LINNER 9 (urban transport)
- HTQ LINNER 10 (urban transport)
- HTQ LINNER (urban transport)
- HTQ LINNER G (zero emissions natural gas based)
- HTQ PICKER (enhanced panoramics)
- HTQ OUTSIDER (intercity transport)
- HUSTLER (cargo port tractor)
- BRIGHTER (High Density Urban Transport)
Domestic Infrastructure
- Installed capacity of production: 23 units per day urban buses.
- Investment of 100 million dollars for operations upgrade.
- Creation of 1,300 jobs at initial stage.
- Integration in our domestic products up to 90%.
- Domestic distribution network at: Hidalgo, Monterrey, Estado de México, Mexico City, Oaxaca, Guadalajara, León, Mérida, Yucatán, and Córdoba.
References
External links
Categories:- Bus manufacturers
- Truck manufacturers
- Motor vehicle manufacturers of Mexico
Wikimedia Foundation. 2010.
