Crossroads Mall (Omaha)

Crossroads Mall Omaha

The north wing of Crossroads Mall completed in 1988, now mostly vacant
Location	Omaha, Nebraska, United States
Coordinates	41°15′41″N 96°01′34″W / 41.261453°N 96.026216°W / 41.261453; -96.026216Coordinates: 41°15′41″N 96°01′34″W / 41.261453°N 96.026216°W / 41.261453; -96.026216
Opening date	September 1960
Developer	Brandeis Investment Company
Owner	Century Development Co.
No. of stores and services	20+ [1]
No. of anchor tenants	3 (1 vacant)
Total retail floor area	753,000 sq ft (70,000 m2).[1]
Parking	Surface lots and 6-story parking garage
No. of floors	2 of retail

Crossroads Mall is an enclosed shopping mall located in Omaha, Nebraska at the intersection of 72nd and Dodge Streets. Originally opened in 1960 by Omaha's local Brandeis department store, the mall has been home to several major chains, including Sears, Dillard's, Younkers and Target.

History

Beginnings

In the late 1950s, Brandeis Investment Co., the real estate division of the local Brandeis department store, obtained a 96-year lease on land at the northwest corner of 72nd and Dodge streets for a new shopping center.^[2] Construction started in September 1959, and the mall opened in September 1960 as "Crossroads Shopping Center," a single-story straight shot connector between the two anchor stores: Sears at the west and Brandeis at the east. Both Sears and Brandeis were 3 stories: the first floor of each is actually the basement level of the mall, but had exterior access for the anchors; the second floor (originally called the "Arcade Level") opens into the mall; there was no mall or exterior access to the third floor of either anchor store.

The membrane tents over the food court of Crossroads Mall, as seen from the top floor of the parking garage. The tents have become an icon in the Omaha area over the past 20 years.

Renovation

A $35 million renovation project^[3] began in 1986 and was completed in 1988^[4]. The renovation created a new 2-story center court with a unique white membrane "tent" roof extending far above the 2nd floor. The 2nd floor of the center court houses the food court. A new wing running perpendicular to the original corridor to the north added 2 floors of retail space with Dillard's as a new anchor at the north end. William Dillard, the founder and president of the Dillard's chain was present at the opening of the store at Crossroads. A new single-story wing extends south from the center court and ends at a large glass-enclosed main entrance. The renovation also added a 6-story parking structure on the northeast corner of the property, which connects to the 2nd floor of the new north wing, to the 2nd and 3rd floors of the new Dillard's store, and originally connected to the 3rd floor of the existing Younkers store, all via enclosed skywalks. Unlike the original anchors, the first and second floors of Dillard's match up with the first and second floors of the mall. The entire mall was refurbished during the renovation, updated with a bold new red, blue, and gray color scheme and new neon lighting. Also around the same time as this renovation, Sears added a passenger elevator, where previously only escalators had been available to customers.

Second Renovation

In 1998, the mall underwent a smaller, mostly cosmetic remodel in which the color scheme and furnishings were updated to more neutral colors. New directional signage was added in the mall and the parking garage, and a large lighted "FOOD COURT" sign was added over the escalator leading up to the food court. Spaces of two former food court tenants were combined and remodeled to provide additional seating, small children's rides, and a family restroom. The main south entrance was also updated with a new "compass" logo, new logotype, and faux windows above the existing windows.

2005-2011

In early 2005, Younkers closed its store^[5], and the building was demolished to make way for a new Target store which opened in July, 2006^[6]. Despite speculation that the new Target would be two floors like some of its other urban locations (such as downtown Minneapolis), the new store has one level of retail space with entrances to the south surface parking lot and into the mall. The receiving and storage areas for the store are on a separate level below the retail space and not accessible to customers. Unlike the former Younkers space, the Target store is not connected to the parking garage. Instead, the skywalk that used to open into Younkers now leads to a new stairway down to the mall level in an expanded entrance north of Target's mall entrance.

In December, 2007, Dillard's announced that its Crossroads store would become a Dillard's Clearance Center, selling clearance merchandise from area Dillard's stores and other lower-priced items^[7]. The Dillard's anchor was closed in August 2008. By the spring of 2009, the entire second level, including the food court, had become completely vacant.^[8].

Currently, the mall is struggling. The larger Westroads (less than three miles (5 km) away) and Oak View Malls, as well as the "lifestyle centers" Village Pointe and Shadow Lake are drawing customers away from Crossroads. Nearly 50 percent of the mall is vacant. In mid-June 2009, Simon Malls announced that Crossroads was for sale. Simon did not say the price of the property, however in 2002, the mall was appraised at approximately $57 million. Ideas for redevelopment of Crossroads include a complex for residential and commercial.^[9].

Having received several bids for the mall that were deemed too low, Simon Property Group defaulted on their mortgage payments, sending the mall into foreclosure. A foreclosure sale by the lender was scheduled on March 4, 2010.^[10].

The mall changed hands that March, going to CW Capital for $40.6 million, who turned around and sold it in June 2010 for an undisclosed amount^[11]. Century Development is the current owner, who displayed a strong concern for taking the mall in the right direction for Omaha.^[12].

Design

Crossroads is an enclosed mall with 2 levels of retail space. A third level (basement) houses the mall management office. The mall features a 2nd level food court that overlooks the center court and is housed under a unique large white membrane "tent" with 2 peaks. The north wing has large skylights running the entire length of the corridor, while the east, west, and south wings do not have natural lighting.

References

1. ^ ^{a b} Leasing Fact Sheet for Crossroads Mall, Simon Property Group, http://www.simon.com/mall/LeasingSheet/Crossroads.pdf, retrieved 2007-09-01 
2. ^ "Crossroads is dean of area malls," Omaha World-Herald, April 29, 2004
3. ^ Stoffel, Jennifer (1988-08-07), "WHAT'S NEW IN SHOPPING MALLS; Betting That New Designs Will Bring Bigger Sales", The New York Times, http://query.nytimes.com/gst/fullpage.html?res=940DE2DD1530F934A3575BC0A96E948260 
4. ^ Monroe, Linda K. (1989-06-01), Crossroads Mall, Omaha, Nebraska, http://www.allbusiness.com/sales/107802-1.html, retrieved 2007-12-31 
5. ^ Alexander, Deborah (2004-12-15), "Younkers to close its doors at Omaha, Neb., shopping center", Omaha World-Herald, http://www.accessmylibrary.com/coms2/summary_0286-7730157_ITM 
6. ^ Alexander, Deborah (2006-07-19), "Target opening two new stores in Omaha today", Omaha World-Herald, http://www.accessmylibrary.com/coms2/summary_0286-15997918_ITM 
7. ^ Keenan, John; Laue, Christine (2007-12-29), "Dillard's changing one store in Omaha", Omaha World-Herald, http://www.omaha.com/index.php?u_page=1208&u_sid=10219541 
8. ^ Kloss, Carol (2009-06-15), "Ideas For Mall Space Include Mixed-Use Development", KETV, http://www.ketv.com/news/19757465/detail.html 
9. ^ O'Brien, Maggie; Laue, Christine (2009-06-16), "Dillard's changing one store in Omaha", Omaha World-Herald, http://omaha.com/article/20090616/MONEY/906159975/1009/NEWS01 
10. ^ Insolera, Frank (2010-03-01), "Crossroads Mall in Foreclosure", Omaha World-Herald, http://www.omaha.com/article/20100301/MONEY/100309967 
11. ^ "Crossroads Mall in Omaha sold to Century Development", Lincoln Journal Star, 2010-06-18, http://www.omaha.com/article/20100618/NEWS01/706189878 
12. ^ Robb, Jeffrey (2010-06-18), "Local Developer buys Crossroads", Omaha World-Herald, http://www.omaha.com/article/20100618/NEWS01/706189878 

External links

• Vintage Crossroads Mall postcard @ Malls of America
• Omaha City Weekly article 'At a Crossroads'
• "Lincoln Journal Star" article 'Crossroads Mall in Omaha sold to Century Development'
• Omaha by Design vision for Crossroads area