Cherry Beach Sound

Cherry Beach Sound is a recording studio in the Port Lands of Toronto, Canada at 33 Villiers Street. It is in Toronto's growing film district and is also a successful audio post-production house; TV, radio, and film commercials and or advertisements are often mixed in stereo or 5.1 surround sound.

History

Cherry Beach Sound was founded in 1982 by Carman "Big Jeezy" Guerrieri, who continues to operate the studio today. The name references Cherry Beach, a local beach. The building that houses Cherry Beach Sound is called The Munition Factory, as it served as a munitions factory in the early 20th Century.^[1] Awarded with Mix's "Best of 2005",^[2] Cherry Beach is a popular destination for artists and continues to attract entertainers such as 50 Cent, who filmed his 2005 drama Get Rich Or Die Tryin' at one of its studios.^[1] Other notable musicians who have recently recorded at Cherry Beach include Drake, Keri Hilson, Wyclef Jean, Trey Songz, Saukrates ^[3], Usher, Timbaland ^[4], Ludacris ^[5] The Jonas Brothers ^[6] and American Idol finalist Jason Castro.^[7]

Bus crash

Gray Line bus crashes into Cherry Beach Sound

In January 2006, at around 6:30 AM, Cherry Beach Sound was hit by a Gray Line bus which lodged 3 metres into the building and damaged support columns. To prevent the building from collapsing and to clean up fuel spill, structural engineers and a hazardous materials team were sent to handle the situation. There were no passengers on the bus and the driver escaped with minor injuries. The bus penetrated the building, destroying the front facade and damaging an interior main wall, requiring serious repair. The bus came to rest just inches from the studio's recently constructed Control Room A, fortunately no one was in the building at the time. Soon after, the building was completely repaired and carried on business as normal.^[1]

Renovation

In January 2005, a considerable amount was invested in the renovation and addition of a new state-of-the-art studio to Cherry Beach. The new studio, Control Room A, was designed by Martin Pilchner of renowned facility designers Pilchner-Schoustal International ^[8] and includes four Genelec 1034B monitors, a Genelec 1034BC in the center-speaker position and a Genelec 7073A sub installed beneath the 56-input SSL6000 console in Cherry Beach's newly designed control room. Carman Guerrieri, owner of Cherry Beach states that the studio's new 5.1 array: "is capable of producing the fullrange of musical audio to the threshold of feeling at both the frequency extreme—19 Hz at the bottom end—and at the amplitude extreme—over 125 dB SPL per unit. It's quite remarkable." ^[9]

Studios/Equipment

Control Room B

Cherry Beach Sound has two control rooms, one of which houses a large Solid State Logic console, and the other of which uses a Digidesign D CONTROL Icon console. Both control rooms are wired to the studio's live floor, and were designed and acoustically treated by Martin Pilchner. Control Room A is a one of a kind studio as it is the only studio in Canada with soffit-mounted Genelec monitors and 5.1 surround sound capability.^[10]. The website of Pilchner-Schoustal International states: "A notable feature of the design is the extremely large front window which engages the control room to the studio. Four separate layers of laminated glass take up over 6 feet of depth and run over 21 feet long including two 30 degree miters per layer. The window also splays upward toward the studio space, and as such incorporated an enormous amount of glass." ^[11] Cherry Beach Sound utilizes the latest modern technologies such as Source-Connect, an array of Genelec monitors, a 56-channel SSL console, Neve and Manley pre-amps and compressors, a Yamaha C7 Grand piano, and a large lot of mics including the Neumann U 87, Neumann U 89, AKG C 414 EB, Sennheiser MD 421, and many more.^[12]

Control Room A

The Munitions Factory

The building that contains Cherry Beach Sound, The Munitions Factory, houses several other companies such as Theta, Zero Fractal, Impact Films, Cherry Beach School of Music, Pro Rehearsal and Backline, Jam Van Inc., Sprinting Local Couriers, VisibleMedia, Karisma, Palmira and offers services such as rental of rehearsal spaces. The warehouse section of The Munitions Factory is used for storage, filming/photoshoots and construction of sets. The facility presently offers three video suites, eleven rehearsal rooms, a repair shop and a rental service for film and television production.^[9] The warehouse, originally built in 1911 has high ceilings that date back to its history as a munitions factory. The high ceilings were designed to allow explosions to rise high before hitting the ceiling and being forced to expand horizontally. This reduced the risk of injury in the event of munitions-related accidents. Today, the high ceilings make the warehouse a popular space for film shoots, large band rehearsals, and other events.

Artists who have recorded at Cherry Beach Sound

• Rich Hill^{[disambiguation needed ]}
• Fabolous
• Boi-1da
• Rihanna
• Usher
• The Jonas Brothers
• Randy Jackson
• Danny Fernandes
• Ashley MacIsaac
• 50 Cent
• Drake
• Timbaland
• Wyclef Jean
• The Clutch
• Keri Hilson
• Ludacris
• DJ Premier
• Onyx
• Brooke White
• Silverstein^{[disambiguation needed ]}
• Jordan Knight
• K-OS
• Trey Songz
• Colin James
• Rush
• Garth Brooks
• K'Naan
• Divine Brown
• Shawn Desman
• Sean Jones
• The Doodlebops
• Sean Garrett
• Jann Arden
• Richard Bell (The Band)
• Keshia Chante
• Tom Cochrane
• Econoline Crush
• Dexter Simmons
• I Mother Earth
• Montell Jordan
• Ko Kapches
• Leahy
• Ashley MacIsaac
• John McDermott
• Loreena McKennitt
• Kim Mitchell
• Moist^{[disambiguation needed ]}
• Kardinal Offishall
• The Rascalz w/ Beat Nutz, Choclair, & Barrington Levy
• Saukrates
• Kim Stockwood
• Tea Party
• Richard Underhill
• David Usher
• The Glowsticks

References

1. ^ ^{a b c} CBC.ca Arts - Bus crashes into Toronto recording studio
2. ^ http://www.richardcleaver.com/?p=281
3. ^ http://www.generation-hiphop.com/2008/09/drake-already-recording-for-his-debut/
4. ^ http://mixonline.com/mixline/cherry-beach-usher-091807/
5. ^ http://www.zibb.com/article/3681425/American+Idol+finalist+Jason+Castro+records+movie+track+at+Cherry+Beach+Sound
6. ^ http://mixonline.com/recording/tracking/audio_jonas_brothers/
7. ^ http://72.14.205.104/search?q=cache:qmHLrw4qHCYJ:www.zibb.com/article/3681425/American%2BIdol%2Bfinalist%2BJason%2BCastro%2Brecords%2Bmovie%2Btrack%2Bat%2BCherry%2BBeach%2BSound+cherry+beach+sound&hl=en&ct=clnk&cd=56&gl=ca
8. ^ Cherry Beach Sound-Toronto recording studio-HOME
9. ^ ^{a b} http://mixonline.com/news/headline/Genelec-Cherry-Beach-1109043/
10. ^ Cherry Beach Sound-Toronto recording studio-HOME
11. ^ http://pilchner-schoustal.com/
12. ^ http://www.cherrybeachsound.com/contents/studios/mics.html

Coordinates: 43°38′51″N 79°21′06″W / 43.64751°N 79.35162°W / 43.64751; -79.35162