Mark Hellinger Theatre

Mark Hellinger Theatre
Times Square Church, June 2007
Address	237 West 51st Street
City	New York City
Country	USA
Architect	Thomas W. Lamb
Capacity	approx. 1,506
Type	Former Broadway & cinema
Opened	April 22, 1930
Previous names	Hollywood Theatre[1] (1930-1948) 51st St. Theatre[1] (1940) Mark Hellinger Theatre[1] (1948-1991) Times Square Church[1] (1991 - present)
Current use	Times Square Church

The Mark Hellinger Theatre is a generally used name of a former legitimate Broadway theater, located at 237 West 51st Street in midtown Manhattan, New York City. Since 1991, it has been known as the Times Square Church.^[1] The former theater, which remains largely unaltered in appearance, is most notable for having been the site of the original production of My Fair Lady, which ran from 1956-1962.^[2]

History

Hollywood Theatre

Designed by architect Thomas W. Lamb, the theater was built by Warner Bros. as a deluxe movie palace to showcase their films on Broadway.^[1] It opened as the Warner Bros. Hollywood Theatre on April 22, 1930 with the Warner Technicolor musical film Hold Everything starring Winnie Lightner and Joe E. Brown.

Although built as a cinema, the theater's stage, one of the largest on Broadway, was designed with the capacity to present large musical shows. As early as 1934 the Hollywood began presenting legitimate Broadway musicals, returning to films between live engagements. The first of these was Calling All Stars, a musical revue with Martha Raye.^[3]

Still a Warner theater, on October 9, 1935, the Hollywood was the site of the New York premiere of Warner Bros's lavish film of A Midsummer Night's Dream. The film's many stars included James Cagney and Olivia de Havilland.^[4]

In 1940, the theater was briefly renamed the 51st Street Theatre, under which name it operated again as a live theater, this time presenting ballet and classical drama. In 1941 it returned to the name Hollywood Theatre. In all there were eight live shows at the theater between 1934 and 1941. Of these, only George White's Scandals (1939) and Banjo Eyes with Eddie Cantor (1941) had long runs.

Mark Hellinger Theatre

Following Banjo Eyes, the Hollywood returned to showing films exclusively until 1948 when it was purchased by the wealthy producer Anthony Brady Farrell. Farrell had the house completely renovated with the intention of making it a full time Broadway legitimate theater. He renamed it the Mark Hellinger Theatre, in honor of noted Broadway journalist and critic who had recently died in 1948.^[1] Under its new name the theater reopened on January 22, 1949, with the Farrell produced musical All for Love.

Under Farrell's ownership, the Hellinger Theatre continued to primarily showcase musicals; however, he had greater success as a landlord than producer. Of five musicals Farrell produced, only one, Texas Li'l Darling (1949) ran for more than 200 performances. Two on the Aisle (1951) and Plain and Fancy (1955) had respectable runs, but the venue had its greatest success with the smash hit My Fair Lady which ran from 1956-1962 for 2,717 performances.^[2][5]

In the 1960s, the Hellinger continued its run as one of Broadway's key musical houses with, among others, the shows On a Clear Day You Can See Forever (1965) and Coco (1969), Katharine Hepburn's only Broadway musical.

The Nederlander Organization purchased the theater in 1970. Jesus Christ Superstar played at the Hellinger from 1971-73 for a total of 711 performances. Sugar Babies ran from 1979–1982, for a total of 1,208 performances. Throughout the remainder of the 1980s, the Hellinger continued to showcase musicals, most of which were unsuccessful. The 1985 film of A Chorus Line, was partly shot on location at the theater.

Times Square Church

Main article: Times Square Church

In 1991, the Nederlander Organization sold the theater to the Times Square Church, which had leased it since 1989. Before selling, Nederlander allegedly refused a purchase offer from British impresario Cameron Mackintosh.^{[citation needed]} The Times Square Church has maintained the theater's historic interior decor intact and it is open to the public regularly for services and tours.

Design

Although the front entrance to the building currently is located on 51st Street [1], this was originally a side entrance. The main entrance was originally at 1655 Broadway, with a narrow lobby leading to a Grand Foyer on 51st Street.^[6] In 1930, it was desirable for a first-run motion picture theater in the Times Square area to have an entrance, no matter how small, on Broadway. The Hollywood's entrance, though narrow, featured a bright marquee and a huge lighted vertical sign. The Broadway entrance was closed in 1934 and converted to retail space.

The rococo interior is typical of the 1920s movie palace design. The coved ceiling has dozens of murals [2] reminiscent of Boucher and Watteau, depicting 18th-century French aristocracy.

The spectacular rotunda lobby [3] is dominated by eight fluted Corinthian columns and a ceiling that is decorated with colorful murals of classical scenes. This and other interior spaces were designed by Leif Neandross, chief designer of the Rambusch Decorating Company.

The auditorium seating capacity is approximately 1,506, one of the largest in the theatre district. The stage is among the largest and best-equipped of all of New York's theaters. A large plaster-of-Paris crown rests above the proscenium [4].

Notable productions

1949: The Mikado; The Pirates of Penzance 1951: Two on the Aisle 1953: Hazel Flagg 1955: Plain and Fancy; Ankles Aweigh 1956: My Fair Lady 1962: The Sound of Music 1964: A Funny Thing Happened on the Way to the Forum; Fade Out - Fade In 1965: On a Clear Day You Can See Forever 1966: A Joyful Noise 1967: Illya Darling 1969: Dear World; Coco 1971: Man of La Mancha; Jesus Christ Superstar

1973: Seesaw 1976: 1600 Pennsylvania Avenue; Porgy and Bess (Houston Grand Opera) 1977: Shenandoah 1978: Timbuktu! 1978: Platinum 1979: Sugar Babies, The Utter Glory of Morrissey Hall 1982: A Doll's Life 1983: Merlin 1984: Oliver! 1986: Rags 1988: Legs Diamond

External links

• Mark Hellinger Theatre at Internet Broadway Database, with photographs
• The Hollywood Theatre at CinemaTreasures.org
• Collins, Glenn (Dec. 7, 1991). "Hellinger Theater Sold To Church". The New York Times. http://www.nytimes.com/1991/12/07/theater/hellinger-theater-sold-to-church.html. Retrieved 15 July 2009. 

References

1. ^ ^{a b c d e f g} Morrison, William (1999) (trade paperback). Broadway Theatres: History and Architecture. Dover Books on Architecture. Mineola, New York: Dover Publications. pp. 162–163. ISBN 0-486-40244-4. 
2. ^ ^{a b} My Fair Lady at the Internet Broadway Database
3. ^ Calling All Stars at Internet Broadway Database
4. ^ Brown, Gene (1995). Movie Time: A Chronology of Hollywood and the Movie Industry from its Beginnings to the Present. New York: MacMillan. p. 125. ISBN 0-02-86042906. 
5. ^ Most of My Fair Lady 's 2,717 performances were at the Hellinger Theatre. For its last six months the show transferred first to the Broadhurst Theatre in February 1962, and then in April 1962 to the Broadway Theatre, where it closed in September 1962.
6. ^ William Morrison's book lists the original legal address as 1655 Broadway & 217-33 West 51st Street.