Dr. Oetker

Dr. Oetker
Dr. August Oetker KG
Type Limited partnership
Industry Food processing
Founded 1891
Headquarters Bielefeld, Germany
Products Yoghurt, frozen pizza,
Revenue €7.7 billion
Employees 23,000
Website Dr. Oetker

Dr. Oetker is a German company that produces baking powder, cake mixes, yogurts, frozen pizza and pudding.

Also included in the portfolio are a maritime freight business, a bank, a publishing company, an insurance outfit, a brewery and a number of high class hotels all over Europe.

Contents

History

Dr. Oetker factory premises in Bielefeld, Germany

Formation

The company was founded by Dr. August Oetker in 1891; the first product developed was "Backin", a pre-measured amount of baking powder that, when mixed with 500g of flour and other ingredients, produced a cake.

First World War

Dr. Oetker's son, Rudolf, died in the First World War. However Rudolf, and his wife, Ida, had two children, Rudolf-August and Ursula. Ida Oetker remarried Dr. Richard Kaselowsky, and they subsequently had four more children. Dr. Kaselowsky raised Rudolf-August and Ursula as his own.

International expansion

Rudolf August Oetker, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the 4th generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005).

Dr. August Oetker, the great-grandson of the founder, has led the company since 1981. Under his tenure it has expanded further in all areas, including shipping, food, and brewing.

Second World War

The company participated in the Forced/Slave Labor Compensation Fund [1]. Marketing/advertising material from this era commonly featured "Aryan" stereotypes.

International presence

Namibia

Frozen pizzas are available at selected local supermarkets.

United Kingdom

Dr Oetker's offices in Leeds.

In the United Kingdom, the company has sites in Leeds, Leyland, Lancashire and Sherburn-in-Elmet. All are in the north of England. The company was a leading supplier of yoghurt in the UK, under the Onken name which Dr Oetker now no longer owns. The company is also well known for its frozen pizza, the recently acquired SuperCook range of cake ingredients and partially-prepared cake mixes.

Canada

The company also operates in Canada and has an office based in Mississauga, Ontario. As of July 2011 Dr.Oetker announced it would be building its first North American factory in London, Ontario to make higher quality frozen pizzas made from Ontario produce and ingredients that will be shipped throughout Canada and the USA as of 2012 http://www.lfpress.com/news/london/2011/07/26/18470646.html

Brazil

In Brazil, the company has a site in São Paulo. The company is a leading supplier of powdered desserts, frozen pizza and teas. The company has been established in Brasil since 1954.

Brewery Group

Radeberger Group contains the breweries of the Oetker group. Clausthaler is a low alcohol pale lager brewed by the Oetker Group's Binding Brauerei in Frankfurt, Germany. Binding produces several other low alcohol beers under the Clausthaler brand, including a Hefeweizen, and a Golden Amber.[1]

Among other beer brands produced by the brewery are Schöfferhofer Hefeweizen, Binding Lager [2] and the beers of the Henninger Brewery a formerly independent Frankfurt brewer.

Radeberger Group overtakes the Dortmunder Actien Brauerei (DAB). Radeberger Brewery.

Hotels

The company runs five hotels under the brand Oetker Hotel Collection. The portfolio includes some of such properties as:

  • Brenner's Park-Hotel & Spa in Baden-Baden, Germany t.
  • Hotel Le Bristol in Paris, France - located on the Rue Faubourg-St. Honore
  • Chateau Du Domaine St. Martin in Vence, France
  • Hotel Du Cap - Eden-Roc, Cap d'Antibes, France - a hotel in Cap d'Antibes, on the French Riviera.

See also

References

External links

Video clips


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Look at other dictionaries:

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