Mix-FM

This article is about a radio station in Townsville, Queensland. For the radio station in Perth, see Mix 94.5. For other uses, see Mix FM.

Mix FM

Broadcast area	Townsville, Ingham, Ayr, Home Hill, Brandon, Bowen, Australia
Slogan	Townsville's Best Mix
Frequency	106.3 FM
Format	Pop, Rock, Dance, Hip hop
Owner	Prime Media Group Limited

Mix FM (callsign 4RGT) is a commercial Australian station based in Townsville, Queensland owned by Prime Media Group Limited.

Programming

Since 2007 the station has been branded on air as '106.3', dropping the word 'MIX'. In March 2009, the station changed all its branding (including its logo) to "106.3FM" and positioned as 'Townsville's best mix". The station predominately targets a young female demographic, playing a mixture of Top 40, popular rock music, Dance and Hip hop. Established in 1999 by Reg Grundy's 'RG Capital', the station was bought by Macquarie Bank in 2003 who also owned competing stations SEA, 4TO and HOT FM. The new owners moved MIX and SEA FM from their city studios (corner of Sturt and Stanley Streets) into their existing 4TO and HOT FM premises on Woolcock Street, The Lakes. The Federal Government forced Macquarie to sell two stations to ensure diversity of media outlets in the market and in 2005 MIX and SEA FM were sold to their current owner Prime, although they still operate out of the Woolcock Street studios. In 2008 several departments including traffic and accounts were relocated to Prime's Sunshine Coast office.

2009 saw 106.9FM Townsville, among a handful of non-Austereo owned stations, take the popular Hamish & Andy show out of Fox FM Melbourne.

See also

• Media in Townsville

External links

• http://www.mix1063.com.au/index.php