Prime Television

Infobox TV channel
name = Prime Television
logofile = PrimeTelevision2001.svg
logosize = 200px
logoalt = Prime TV Logo
launch = 17 March 1962
picture format = 576i (SDTV),
1080i (HDTV)
owner = Prime Television Limited
slogan = "Bringing It Home"
web = [http://www.primetv.com.au/ primetv.com.au]
country = Flagicon|Australia Australia
broadcast area = Regional New South Wales,
Australian Capital Territory,
Regional Victoria, Gold Coast
terr serv 1 = Analogue
terr chan 1 = "Tuned to various frequencies"
terr serv 2 = SD Digital
terr chan 2 = Channel 6
terr serv 3 = HD Digital
terr chan 3 = Channel 60
sat serv 1 = Foxtel Digital
sat chan 1 = Channel 107
cable serv 1 = TransTV Digital
cable chan 1 = Channel 7
cable serv 2 = NC Digital
cable chan 2 = Channel 7

Prime Television is an Australian television network owned by Prime Television Limited. Prime Television launched on 17 March 1962 as "CBN/CWN" in Orange and Dubbo, New South Wales, and has since expanded to cover regional New South Wales, Victoria and the Australian Capital Territory as a Seven Network affiliate.

Prime's administration and broadcast facilities are based in Canberra, alongside the network's parent company Prime Television Limited and the playout facilities for the Golden West Network.cite web
url= http://www.primetv.com.au/files/1/33/84/37/PrimeAnnualReportFinalWeb.pdf
title= 2005 Annual Report
accessdate= 2007-09-17
publisher= Prime Television Limited]

History

Origins

Prime Television originally began as a group of separate stations and networks - "Midstate Television" in Orange, Dubbo and Griffith, "RVN/AMV" in Albury and Wagga Wagga, and "NEN/ECN" in Tamworth and Taree.cite web
url= http://www.austvhistory.com/prime/preaggregation.htm
title= Prime Television 1960s-1980s
accessdate= 2007-09-17
author= Brooklyn Ross-Hulands
publisher= AusTVHistory]

CBN-8 Orange began on 17 March 1962, followed by CWN-6 Dubbo on 1 December 1965. The two stations were both licensed to "Country Broadcasting Services" (also the owner of radio station 2GZ in Orange). CWN-6 was a direct relay of CBN-8 - this meant that the two stations formed the country's first regional network, CBN/CWN.

At the same time, RVN-2 Wagga Wagga began on 19 June 1964, and MTN-9 Griffith began on 15 December 1965. The two stations merged in 1971 as the "Riverina and North East Victoria Television Service Pty Ltd", "RVN/AMV" on air.

In northern New South Wales, NEN-9 Tamworth began transmission on 27 September 1965, with a relay in Armidale (NEN-1, later NEN-10) on 15 July 1966. ECN-8 Taree started on May 27 1966. At one stage, ECN-8 was tied NRN-11 Coffs Harbour (now owned by Southern Cross Broadcasting as Southern Cross Ten), however the two stations split. NEN later merged with ECN as "NEN-9/ECN-8".

Television 6-8-9

As a result of the financial difficulties that many independent stations faced, MTN-9 joined CWN-6 and CBN-8 to form "Television 6, 8, 9" in 1973 (later known as "Midstate Television"). Relays were launched in Portland, Lithgow, Mudgee, Cobar, Kandos and Rylstone and Bathurst.

Colour television was introduced at the same time as the rest of the country, on 1 March 1975 - one of the single most expensive processes undertaken by CBN to date. The station was a prominent broadcaster of local sporting events including Tennis and Rugby. In 1979 a documentary titled "Goin' Down The Road", about the 1978 National Rodeo Titles won the network a Logie award for an 'Outstanding Contribution by a Regional Station'.

Midstate produced a number of local programs, including the "Weekend Report", "Early Shift", "Rural Roundup" and "Around the Schools". Since 1968 CBN was able to access the Postmaster General's microwave link for national news and other major events.

Aggregation

Midstate Television was bought out by media magnate Paul Ramsay's Ramcorp Ltd. in October, 1987. It was soon merged with Ramcorp's other stations, "RVN/AMV" and "NEN/ECN". The name "The Prime Network" had been in use since 1986. By 1988 the network began to show increased Seven Network programming in readiness for aggregation.

When aggregation took place, Prime began broadcasting to both southern and northern New South Wales, Victoria. Transmission problems meant that aggregation in southern New South Wales took place in two stages - first the Australian Capital Territory and south coast on 31 March 1989, followed by Orange, Dubbo, and Wagga Wagga on 31 December 1989. These changes led to the de-merger of RVN-AMV, with RVN becoming CBN-2.

Griffith remained a one-station market, however instead of taking programming from Prime in line with the network's other stations, MTN-9 relayed programming mainly from WIN Television in southern New South Wales. A supplementary license, AMN-31, was successfully bid for by MTN in 1996, providing a relay of Prime Television.cite web
url= http://www.austvhistory.com/prime/90s.htm
title= Prime Television 1990s
accessdate= 2007-09-17
author= Brooklyn Ross-Hulands
publisher= AusTVHistory] Soon after the station was purchased by WIN Television, which undertook a number of minor changes - mainly changing the news service to WIN News, and using entirely WIN branding. AMN-31 remains a relay of Prime. Similarly, the Mildura license area remained separate from the remainder of Victoria, albeit with a single station, STV-8, later bought out by WIN Television in 1996. [cite paper
author = Tanner, Stephen
title = The Rise and Fall of Edmund Rouse
publisher = University of Queensland
date = 1995
url = http://eprint.uq.edu.au/archive/00000280/01/tanner95.pdf
format = PDF
accessdate = 2007-08-19 ] In 1997 Prime was successful in bidding for a new license for the area at a cost of $3.2 million. [cite web
url= http://www.acma.gov.au/WEB/STANDARD/1001/pc=PC_90532
title= New Commercial TV licences for Darwin and Mildura
accessdate= 2007-09-15
date= 1996-10-29
publisher= Australian Communications and Media Authority] PTV-31 began broadcasting the following year.

Although advertising revenue increased post-aggregation, local programming declined as a result of the costs incurred by the network's expansion - an estimated $45 million had been spent by Ramcorp during and in the lead-up to aggregation. After losses of $50 million, it was not until 1993 that the renamed Prime Television Limited posted a profit.cite news |title=Prime Returns from the Brink |url=http://www.uow.edu.au/arts/sts/bmartin/dissent/documents/health/ramsay_early.html |work=Australian Financial Review |publisher= |date=1993-08-25 |accessdate=2007-09-15 ]

In November, 1996, Prime's parent company, Prime Television Limited, purchased the Golden West Network, a merged group of four stations; BTW-3 Bunbury, VEW-8 Kalgoorlie, GTW-11 Geraldton and GSW-9 Albany. [cite news
last = Kidman | first = Matthew
title = Prime buys Golden West
publisher = Sydney Morning Herald
page = 29
date = 1996-11-13 ] Western Australia, similar to Griffith and Mildura, remained a one-station commercial market until 1999 when GWN became a Seven Network affiliate, after WIN Television began transmission as an affiliate of both the Nine Network and Network Ten.

The network began to expand into New Zealand in 1997, when a number of licenses were purchased from United Christian Broadcasters for an estimated $3.6 million.cite news
title = Packer to boost Prime Television
publisher = The Press
page = 17
date = 2001-12-22 ] Prime Television New Zealand began broadcasting on 30 August 1998, with a nightly local news program in both Waikato and Christchurch. Prime also expanded into Argentina with the purchase of the Canal 9 network. [cite news
last = Kidman | first = Matthew
title = Prime TV buys and sells in Argentina
publisher = Sydney Morning Herald
page = 27
date = 1997-12-16 ]

2000s

The renamed Argentine network Azul Televisión was sold for $108 million in early 2000 due to lower-than-expected performance. [cite news
last = Schulze | first = Jane
title = Prime offloads Azul for $108m
publisher = Sydney Morning Herald
page = 27
date = 2000-03-17 ] During the same year, Prime benefited greatly from its affiliation with the Seven Network throughout its carriage of the 2000 Summer Olympics in Sydney. The network's relationship with Seven was further developed throughout the early 2000s, leading to the unsuccessful introduction of "7onPrime" branding for Seven Network-produced programs.cite web
url= http://www.austvhistory.com/prime/00s.htm
title= Prime Television 2000s
accessdate= 2007-09-17
author= Brooklyn Ross-Hulands
publisher= AusTVHistory]

Local news bulletins for Newcastle, the Gold Coast, Canberra, and Wollongong were axed in 2001 due to falling ratings and the anticipated costs of the switch to digital television.cite news
last = Macguire | first = Toby
title = Regional TV news gets axe
work = The Daily Telegraph
page = 17
date = 2001-06-09 ] This, and the closure of a number of news bulletins by Southern Cross Broadcasting, prompted the Australian Broadcasting Authority to investigate the adequacy of regional news servicescite web |url=http://www.abc.net.au/pm/stories/s423564.htm |title=ABA to hold investigation into adequacy of regional news |accessdate=2007-09-01 |date= 2001-09-21 |publisher=Australian Broadcasting Corporation ] The ABA later mandated that stations broadcast a minimum level of local content, based on a points system - two points per minute for local news, and one point per minute for other local content, excluding paid advertisements.cite web |url=http://www.acma.gov.au/WEB/STANDARD/1001/pc=PC_91497 |title= Regional television exceeds local content quotas |accessdate=2007-09-01 |date= 2004-09-07 |publisher=Australian Communications and Media Authority ]

Prime formed a partnership with the Nine Network (affiliated in Australia to competitor WIN Television), giving its owner, PBL Media the option to purchase a 50% share of Prime Television New Zealand in return for access to original programming, and cross-promotion in PBL's New Zealand magazine titles.cite press release |title=Nine Network Australia Formally Commences New Zealand Partnership with Prime Television Australia |publisher=PBL Media |date= 2002-02-18 |url=http://www.pbl.com.au/nine_network_australia_formally_commences_new_zealand_partnership_with_prime_television_australia.htm |accessdate=2007-09-02] Following this, Prime Television New Zealand began to take on branding and programming similar to that of the Nine Network. In November, 2005, Prime Television New Zealand was purchased by subscription television provider SKY Network Television for $NZ30 million, completed after approval by New Zealand's Commerce Commission in February, 2006. [cite web |url=http://www.primetv.co.nz/default.asp?t=4 |title= Corporate - About Us |accessdate=2007-09-01 |date=2006 |work=Prime Television New Zealand |publisher= [http://www.primetv.co.nz/ primetv.co.nz] ]

Mildura Digital Television, a digital-only station in Mildura began transmissions in 2006 as a joint venture between Prime Television Limited and WIN Corporation. Section 38B of the "Broadcasting Services Act" allowed for the provision of a third station owned by either one or both existing networks. MDT is a direct relay of Ten Melbourne, albeit with local advertising.

Programming

Prime's programming schedule is almost identical to that of its metropolitan affiliate, the Seven Network, with some differences. Since the network's inception it has featured a broad range of original local programming, currently including children's program "The Saturday Club", music show "X:Press" as well as community service segment "Prime InfoNet", a series of short updates listing local community events.

Prime's overnight schedule also differs from the Seven Network feed, containing infomercials from Danoz Direct, Home Shopping, and a feed from pay television channel Expo. [cite web
url= http://www.primetv.com.au/i-cms.isp?page=1.8.108
title= Prime Television: TV Guide
accessdate= 2007-09-15
publisher= [http://www.primetv.com.au/ primetv.com.au] ] Past programming from Prime Television has been recognised nationally, with some local productions winning the Logie Award for 'Outstanding Contribution by a Regional Television Station'. The network has won Logies for "Goin' Down The Road" (CBN-8, 1979), [cite web
url= http://www.australiantelevision.net/awards/logie1978_81.html
title= Australian Television: 1978-1981 Logie Awards
accessdate= 2007-09-15
publisher= Australian Television Information Archive] "Naturally" (NEN-9/ECN-8, 1984), [cite web
url= http://www.australiantelevision.net/awards/logie1982_85.html
title= Australian Television: 1982-1985 Logie Awards
accessdate= 2007-09-15
publisher= Australian Television Information Archive] "Stranded" (Prime Television, 1993), [cite web
url= http://www.australiantelevision.net/awards/logie1990_93.html
title= Australian Television: 1990-1993 Logie Awards
accessdate= 2007-09-15
publisher= Australian Television Information Archive] "Rest in Peace" (Prime Television, 1994),cite web
url= http://www.australiantelevision.net/awards/logie1994_97.html
title= Australian Television: 1994-1997 Logie Awards
accessdate= 2007-09-15
publisher= Australian Television Information Archive] and "No Time For Frailty" (Prime Television, 1996).

News

"Prime News" is the network's local news service. Full bulletins are produced for the towns originally covered by Midstate 6,8,9 and RVN-AMV, Albury/Wodonga, Orange/Dubbo, and Tamworth/Taree. In other areas two-minute news updates are shown at various times of the day.

"Prime News" is presented live, from local studios weeknightly at 6pm in most areas, followed by a delayed bulletin of "Seven News" (with the exception of Albury, where it is instead shown at 5.30pm). The Albury "Prime News" bulletin is presented by Helen Ballard, while in Orange it is presented by Alison Reis along with sports presenter Robert Beaumont. Fiona Ferguson and sport presenter John Hyde present the Tamworth bulletin, in Wagga Wagga Doug Hogan is the news presenter. Each region has its own reporter, such as Port Macquarie's Kristi Pritchard.

News bulletins for the Gold Coast, Newcastle, Canberra, and Wollongong were axed in 2001 (in the Gold Coast's case, 2000). At the same time, the network's Moree news bureau, which provided stories for the Tamworth bulletin, was closed. This, as well as the closure of bulletin by Southern Cross Ten in parts of Queensland and New South Wales, prompted an investigation by the Australian Broadcasting Authority. New rules were later set out requiring regional stations to offer minimum levels of local content, over a six-week period. [cite web
url= http://www.acma.gov.au/WEB/STANDARD/pc=PC_91817
title= Local content conditions on regional commercial television broadcasters
accessdate= 2007-09-15
publisher= Australian Communications and Media Authority]

Two-minute news updates were introduced to Newcastle, Wollongong and Canberra in 2004. These updates are presented by Natalie Forrest, Daniel Gibson (weather) and Madelaine Collignon. Weekend weathers to the markets of Newcastle/Hunter Valley, Tamworth, North Coast NSW and South East QLD/Gold Coast are presented by Craig Moore.

A number of well-known news presenters and television personalities began their careers at Prime News, including former "Today" co-host Jessica Rowe, [cite web
url= http://www.ovations.com.au/presenter_detail/Jessica_Rowe/27796/1
title= Jessica Rowe
accessdate= 2007-09-15
publisher= Ovations!] "The Morning Show" co-host Kylie Gillies, [cite web
url= http://au.blogs.yahoo.com/themorningshow/2/kylie-gillies
title= The Morning Show: Kylie Gillies
accessdate= 2007-09-15
publisher= Yahoo! 7] and "It Takes Two" host Grant Denyer. [cite web
url= http://au.yahoo.com/it-takes-two/hosts/
title= It Takes Two Hosts
accessdate= 2007-09-15
publisher= Yahoo! 7] Kerryn Johnston presented Prime's Wollongong bulletin until it was axed, when she moved to "WIN News", where she currently presents the network's Western Australia and Illawarra bulletins. [cite web
url= http://www.wintv.com.au/presenters.php?p_id=99
title= WIN TV Presenters: Kerryn Johnston
accessdate= 2007-09-15
publisher= WIN Television]

Availability

Prime Television is available in analog PAL and standard definition digital format. Since June, 2007 a 1080i high definition simulcast has also been available, replacing the network's former 576p service. cite web
url = http://www.dba.org.au/index.asp?sectionID=58&newsID=966&display=news
title = Prime Television announces HD shift to 1080i format
accessdate = 2007-06-29
date = 2007-06-28
work = Prime Television
publisher = dba.org.au ] Prime is viewed mainly through free-to-air terrestrial transmitters, although subscription cable also provided by TransACT and Neighbourhood Cable in the Australian Capital Territory and Ballarat, respectively. [ cite web
url = http://www.transact.com.au/television/channels.aspx
title = TransTV Channel Lineup
accessdate = 2007-08-19
publisher = TransACT ] [ cite web
url = http://www.ncable.net.au/_site/products.asp?cat=4
title = Neighbourhood Cable Channel Lineup
accessdate = 2007-08-19
publisher = Neighbourhood Cable ]

Prime broadcasts to southern New South Wales through stations based in Orange and Dubbo, northern New South Wales from stations in Tamworth and Taree, Victoria from its Albury-Wodonga-based station AMV, and Mildura via PTV. Prime is relayed to Griffith by the WIN Television-owned supplementary station AMN.

Logos

Prime Television became a network in November 1988, with a shared logo produced and used across the regional stations, featuring the word "Prime Television" above an outlined rectangle. Aggregation occurred across the network on 31 December 1989, along with the introduction of a green logo featuring the word "Prime" with the letter "i" dotted with a globe. This logo was used across the network until 1991, when a new gold logo was introduced. Following a decade in use, 2001 saw the launch of a new simplified yellow logo, with the removal of the circle. This logo has been used since, and was launched concurrently with a similarly design logo on the Golden West Network.

References

External links

* [http://www.primetv.com.au Prime Television]
* [http://iprime.com.au/ iPrime]