Mudra Institute of Communications Ahmedabad

Mudra Institute of Communications Ahmedabad (MICA) is an academic institution for professional communications management skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad and is known to be one of the most prestigious institutes offering the programme in this particular elective in the country.

Courses offered

MICA currently offers the following programmes:

Post Graduate Programme In Communications Management (PGPCM)

The Post-Graduate Programme in Communications Management (PGPCM) is the flagship programme of MICA. It is a two-year residential programme for the study of integrated marketing communications management.

Currently the programme offers specializations in the arenas of

• Account Planning & Management
• Brand management
• Media Planning
• Marketing Research

Post Graduate Programme In Communications Management & Entrepreneurship (PGPCME)

This is for candidates with a passion for communications and entrepreneurship, aspiring to seek careers and initiate ventures in the areas of Advertising, Direct Marketing, PR, Event Management, Digital Communications, Marketing Research and Social Communications

Executive Post Graduate Programme In Communications Management (PGPCMX)

The “Executive Post Graduate Diploma in Management (Communications)” is for young aspirants with work experience. The PGPCMX is a 15 months, full-time, residential programme approved by AICTE.

Post Graduate Certificate Programmes

MICA offers various skills enhancement programmes from time to time. Currently, the institute offers the following programmes as part of this initiative:

Retail Communications Management This one-and-half year programme combines the disciplines of business management and marketing communications with focus on retail communications management.

Crafting Creative Communications The programme imparts copywriting and art direction skills to young graduates with a creative and imaginative bent of mind.

Visual Merchandizing MICA in association leading consultants in the retail sector, has developed a six-months’ professional programme in Visual Merchandising & Creative Communications (VMCC) for the first time in India.

Other Programmes

In addition to the PGPCM and CDPs, MICA offers courses on alternative platforms also. These include:

Online Programmes Various online programmes are regularly conducted over newer technological mediums by the institute.

Workshops/Seminars The institute also conducts workshops and seminars for many corporates and governmental organizations from time to time.

Faculty

The core faculty at MICA has been developed with members both from academic as well as professional industry backgrounds.

Additionally, MICA gets visiting faculty that comes from other institutions, and also practitioners from the advertising, marketing, marketing research, public relations and media industry. Dr. Arbind Sinha was appointed as the Dean of Academic affairs at MICA along with Dr. Pradeep Krishnatray who was appointed Dean (Research) for MICA.

Prof Ashok Ranchhod is the Director for MICA

Research

The institute aims to conduct research in communication as applied to the needs of the communications industry.

Journal

Journal of Creative Communications is MICA's in-house publication. The journal publishes articles in the areas of marketing communications, communication management, mass and new media, development communication, culture studies, and organizational communications.

Entrepreneurship Development Centre

The Entrepreneurship Development Centre (EDC) encourages entrepreneurial initiatives amongst students. Participating students gain insights into aspects like factors taken into account while structuring a business deal, charging fees and maintaining profitability.

Very recently for example,

Healthy 6 was developed as a personalised health solution initiative by Ruchir Joshi’s .Healthy 6 focuses on promoting healthy food and customised health regime.This initiative is invented by Ruchir Joshi with logistic support from Mudra Institute of Communication, Ahmedabad (MICA). He has hit upon a unique idea to cash in on roadside healthy eating.

International affiliations

MICA has international collaborations with:

• ESCEM, School of Business and Management, France
• Nanyang Technological University, Singapore
• Florida State University, USA
• University of Texas-Pan American, USA
• University of Florida, USA
• Southern Illinois University, Carbondale, USA
• Birmingham City University, Birmingham, UK
• London College of Communication, University of the Arts London, UK
• University of Southampton, UK
• Southampton Business School, Southampton Solent University, UK
• Anglia Ruskin University, UK
• University of Westminster, UK
• Chartered Institute of Marketing, UK
• University of East London, UK
• Vietnam Marcom, HCM City, Vietnam
• University of Asia and Pacific, Manila, Philippines
• University of Regina, Canada
• Universidad ESAN, Peru
• Griffith University, Queensland, Australia
• Pforzheim University, Pforzheim, Germany
• Budapest Business School, Hungary
• Budapest Business School

MICA is also a Fulbright Affiliate institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK.

Other activities

MCSA

MCSA stands for MICA Council for Student Affairs. It is the student body that supervises various student-run committees in the institute and is responsible for taking up various issues of interest to students with the college administration.

Placement Committee

The Placement Committee looks after the job of securing summer internships and final placements for students in the fields of marketing and marketing communications.

MICANVAS Micanvas is MICA's annual brand management festival. It is usually held in October and hosts more than 20 events with a number of formal events alongside informal audience games, exhibitions and workshops. The first MICANVAS was held in 2002 with the intention of making it a platform to showcase MICA and its talent to industry and the B-School community at large.

CultComm

The Cultural Community of MICA organizes the celebrations of various festivals and other occasions at MICA. It is also responsible for conducting OORJA, the cultural festival at MICA. The festival provides a platform for the students to showcase their creative talents and commences with the annual Dandiya Night.

MICA Communications Review

MICA Communications Review (MCR) is a student managed marketing and communications research publication published tri-annually by MICA.

Team Interface

Team Interface is the student managed PR cell of MICA. It brings to the public eye various activities at MICA through a variety of media.

CompComm

The Computer Committee organizes various online events in-house for MICA.

LitComm

The Literary Committee organizes various literary oriented events at MICA

Black Coffee

The in-house magazine that is designed, edited and printed for circulation by students in-house.

Sankalp

This is the in-house theatre production, where every activity associated with staging a play, from acting to direction to sounds to lights, to set design to music and marketing and managing the event is carried out by students.

SCAM

The Sports Committee At MICA (SCAM) organizes sports events on and off campus.

Trinetra

Trinetra is the movie club at MICA that screens movies in an attempt to study cinema as a powerful tool of communication.

External links

• MICA Official Website
• Sankalp Website
• MICANVAS Website
• HEALTHY SIX