Chartered Institute of Marketing

Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM)
Founded 1911
Headquarters Cookham, Berkshire, England
Website www.cim.co.uk

The Chartered Institute of Marketing (CIM) claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide. It's headquarters are in Cookham near Maidenhead, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world.

The CIM has just completed it's centenary having been founded in 1911 and celebrated the occasion with a dinner in Windsor Castle on 4th April which was hosted by Prince Philip, Duke of Edinburgh- who is the patron of the Chartered Institute of Marketing.[1]

Contents

Membership

There are several professional grades of membership, including:

  • Fellow (FCIM)
  • Member (MCIM)
  • Associate (ACIM).

Chartered Marketer

Fellows and Members may also apply to become a Chartered Marketer as a sign of being an up-to-date, experienced and qualified marketing professional. The designation, "Chartered Marketer" is awarded exclusively by the CIM and is marketing’s highest grade and recognises outstanding practical experience and expertise.[2]. http://cim.co.uk/cpd/cpdandcm/cmstatus.aspx

To become a Chartered Marketer and be recognised as an experienced, qualified and up to date marketing professional Members must: Complete 35 hours of CPD activity annually (1 July - 30 June) for a minimum of two consecutive years and record their activities on the CPD portal or CPD record card for the relevant period each year and every year submit a record card with supporting evidence by the annual deadline for each of the two consecutive years. [3].

The CIM also publishes an online directory list of current qualifying Chartered Marketers at [4] http://www.cim.co.uk/cpd/cpdandcm/cmdirectory.aspx

History

It started with Pierce Wyatt and the Chartered Institute of Marketing was originally known as the Sales Managers Association. It was first established in 1911 in the UK by 12 sales managers who shared a common goal to improve sales techniques and bring greater professionalism to their chosen careers.

Over time The Institute grew both in terms of members and the services offered. It first began to offer examinations in 1928. With the company growing, more employees were needed to emphasize the companies image and self wellbeing.

Royal Charter

In 1989, the Institute was awarded the Royal Charter and henceforth became known as The Chartered Institute of Marketing. In 1998, The Institute began to award Chartered Marketer status in recognition of individual professionalism and on-going learning and development in marketing.[5]

CIM Accredited Centres across the world

CIM has numerous accredited study centres across the world:

Marketing Excellence Awards

The CIM Marketing Excellence Awards were established to recognise and reward outstanding marketing from organisations and individuals across the UK. The awards are divided into three categories:

  • Industry-sector based
  • Eligible to both individuals and teams from organisations of all sizes
  • Open to all marketing projects

A selection of 2010 award winners:

  • Santander UK
  • AMV BBDO
  • bpi.agri
  • Z-CARD® Ltd.

References

  1. ^ [1]
  2. ^ [2]
  3. ^ [3]
  4. ^ [4]
  5. ^ [5]

External links


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