Micanvas - Mudra Institute of Communications, Ahmedabad

MICANVAS is the intercollegiate brand management festival of Mudra Institute of Communications Ahmedabad (MICA). It is usually held in October and hosts more than 20 events with a number of formal events alongside informal audience games, exhibitions and workshops. The first MICANVAS was held in 2002 with the intention of making it a platform to showcase MICA and its talent to industry and the B-School community at large.

MICANVAS has seen participation from the several B-Schools in India and also invites participation from corporates and undergraduate colleges. Prominent industry professionals such as Mr.Santosh Desai of Future Brands, Mr.Harsha Bhogle of ESPN-Star, Mr.Prahlad Kakkar of Genesis, Mrs.Vinita Bali of Britannia Foods and Mr. Bhaskar Bhat of Titan have graced the event in the past.

Competitions: the event is broadly divided into formal and informal events. Formal events test the managerial acumen of the participants. Some of the events include Invision – The communication plan, Mindbenders – the case study competition, Cerebus – The business plan competition and many more. Some of the informal events are Biz Buzz- the business quiz, Last Man (ager) standing, Sell Hell, Slide rules and Treasure Hunt. Concerts: These are regular feature of MICANVAS. Last year saw bands like Parikarma, Strings making scintillating performances.

[http://www.mica-india.net/ MICA] [http://micanvas.mica-india.net/ MICANVAS]