Non-store retailing

Non-store retailing

Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce. Distance selling includes mail order, catalogue sales, telephone solicitations and automated vending. Electronic commerce includes online shopping, internet trading platforms, travel portals, global distribution systems and teleshopping. Direct selling includes party sales and all forms of selling in consumers’ homes and offices, including even garage sales.

Non-store retailing, sometimes also labelled ‘home shopping’, is consistently achieving double-digit growth, and slowly taking a bigger share of overall retailing. However, it still only represents six per cent of all retail sales in for instance the United Kingdom ( In some product markets, however, such as travel and books & media, the share is much higher. In Germany in 2009, 29 per cent of the population were already using the internet to book their holidays ( According to Eurostat , 38 per cent of European consumers consider the internet as the most important source of information about travel [1] and 42 per cent of consumers purchased travel services over the internet in 2008 [2].

The non-store distribution channel is marked by low entry thresholds. Compared to store retailing that requires a retail outlet, inventory, cash flow to hire staff and advertising, non-store retail start-ups usually have to invest little to reach out to potential buyers of the goods and services they offer. Non-store retailing is therefore not only used by established brick and mortar business retailers who develop an online bricks and clicks business model presence, but also by the individual pure play , often him- or herself a consumer, to create an EShop or to run sales parties. The rise of social media helps to connect sellers to potential buyers.

Under Community Law, non-store retailing is heavily regulated ( rights en.htm). The Distance Selling Directive 97/7/EC (Consumer Protection (Distance Selling) Regulations 2000, the Doorstep Selling Directive 85/577/EEC, the E-Commerce Directive 2000/31/EC ( market/e-commerce/directive en.htm and Electronic Commerce Regulations 2002 and the Audiovisual Services Directive 2010/13/EU ( en.htm) are the principal regulatory tools to deal with the most technologically-intensive but also innovative distribution methods.


  1. ^ Flash Eurobarometer 258, Survey on the attitudes of Europeans towards tourism, p.39
  2. ^ Commission Staff Working Document, Report on cross-border e-commerce in the EU, SEC(2009) 283 final, p.5. Based on Eurostat, Information society statistics (2009). Data extracted on 3 February 2009

Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • non-store retailing —   tecniche di vendita che non implicano la presenza fisica del consumatore nel punto di vendita. Tali sono tutte le forma di marketing diretto e telemarketing come ad es. vendita per corrispondenza, per telefono, via home computer, internet, ecc …   Glossario di economia e finanza

  • non-store retailing — /ˌnɒn stɔ: ri:teɪlɪŋ/ noun the selling of goods and services electronically without setting up a physical shop …   Marketing dictionary in english

  • Retailing — consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.cite web|date=February 9,… …   Wikipedia

  • Convenience store — Party store redirects here. For the Dirtbombs album, see Party Store (album). Corner shop redirects here. For the British band, see Cornershop. A convenience store, corner store, corner shop, commonly called a bodega in Spanish speaking areas of… …   Wikipedia

  • Department store — A department store is a retail establishment which satisfies a wide range of the consumer s personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price …   Wikipedia

  • Big-box store — Superstore redirects here. For the hypermarket chain in Canada, see Real Canadian Superstore. For other uses, see Supermarket. Exterior of a Walmart Supercenter, an archetypal big box store, in Madison Heights, Virginia. A big box store (also… …   Wikipedia

  • More (store) — More Store. Type Public Industry Retailing Products Supermarket Hypermarket …   Wikipedia

  • Morleys (department store) — Morleys Stores Group Type Private Industry Retailing Headquarters London, England Key people David James Morleys, named after its founder, is a group of eight independently branded department stores in Greater London and …   Wikipedia

  • Electronic commerce — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books …   Wikipedia

  • Tesco — For other uses, see Tesco (disambiguation). Coordinates: 51°42′18.89″N 0°1′36.37″W / 51.7052472°N 0.0267694°W / 51.7052472; 0.0267694 …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”