Brick and mortar business

Brick and mortar business

Brick and mortar (B&M) refers to a company which possesses a building for operations [ [http://techdivas.com/newpage411.htm Bricks&Morter ] ] . The phrase can be a misnomer since not all buildings are physically constructed from bricks and mortar.

In the jargon of eCommerce, brick and mortar businesses are companies which have a physical presence (for example, a building made of bricks and mortar) - which offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence (see online shop for comparison). An example would be the brick and mortar movie rental shop Blockbuster Video -- the competition from the new online rental services offered by Netflix.

A comparable term in the United Kingdom is High Street shops, although the phrases brick(s) and mortar business are also used.

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Nowadays a lot of companies,Who|date=August 2008 which were "Brick-and-Mortar companies" are changing to an "Bricks-and-Clicks company".Facts|date=August 2008 Bricks and clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences in uk.Clarifyme|date=August 2008

References


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  • Brick And Mortar — A traditional street side business that deals with its customers face to face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick and mortar companies. Brick and mortar… …   Investment dictionary

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  • bricks-and-mortar — bricksˈ and morˈtar adjective (of a commercial enterprise, etc) not using the Internet to conduct its business • • • Main Entry: ↑brick * * * bricks and mortar UK US adjective only before noun business a bricks and mortar business is a… …   Useful english dictionary

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