- More (store)
-
More Store. 
Type Public Industry Retailing Products Supermarket
HypermarketEmployees over 11,000 Website morestore.com More is a pan-India retail chain operated by the Aditya Birla Group company, Aditya Birla Retail Ltd.[1][2] Currently it has 540 supermarkets and nine hypermarkets across the country. It plans to increase it to 1,300 supermarkets and 65 hypermarkets respectively by 2016.[3]
Contents
Aditya Birla Retail Limited
Aditya Birla Retail Limited, is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Limited.expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket. Aditya Birla Retail Limited currently has an employee strength of over 11,000.
Supermarket
more. – Located in neighborhood’s, it sells a range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 600 more. supermarkets across the country.
Hypermarket
more.MEGASTORE – It sells a range of products across fruits & vegetables, groceries, FMCG products. more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.
Currently, nine hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru, Mumbai, New Delhi, Hyderabad and Vashi.
Clubmore
Clubmore is the store loyalty program, which has a membership base of over 1 million members.
Private labels
Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.
Management Team
As of 2011[update] the management team includes:[4]
- Thomas Varghese, CEO – Aditya Birla Retail Ltd.
- Russell Berman, CEO – Hypermarket
- Satendra Aggarwal, CEO – Supermarket
- Ramesh Mitragotri, CPO
- Vidhya Srinivasan, Head – Strategy
- Manoj Krishnan, CIO
- T. V. Venkataraman, Head – Internal Audit
- Shiv Murti, Chief Merchandising Officer
- Atul Daga, Head Finance
- Gopal Naik, Head Legal
References
- ^ Published on page 5 (2010-12-25). "ABRL plans expansion of More retail chain – Home". livemint.com. http://www.livemint.com/2010/12/24183149/ABRL-plans-expansion-of-More-r.html?atype=tp. Retrieved 2011-02-11.
- ^ "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 2010-06-23. http://www.adityabirla.com/our_companies/indian_companies/retail.htm. Retrieved 2011-02-11.
- ^ "Aditya Birla Retail mulls expanding supermarket chain 'More'". Deccanherald.com. 2010-12-24. http://www.deccanherald.com/content/123356/aditya-birla-retail-mulls-expanding.html. Retrieved 2011-02-11.
- ^ "Management team". morestore.com. http://morestore.com/abt_mgt.html. Retrieved 11 March 2011.
External links
Companies Aditya Birla Group · Birla Corporation · Grasim Industries · Hindalco Industries · Idea Cellular · UltraTech Cement · More (store)Notable non-Indian companies Novelis · Thai Peroxide · Liaoning Birla Carbon · A.V. Group · Aditya Birla Minerals Ltd · Swiss Singapore Overseas Enterprises Pte Ltd · Thai Acrylic Fibre · Thai Rayon · Domsjö FabrikerSchool and institutes Aditya Birla Public School[disambiguation needed
] · Aditya Birla Public School, Renukoot · Aditya Birla Public School, RenusagarNotable people Categories:- Companies based in Mumbai
- Retail companies of India
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