- Moxie Sozo
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Moxie Sozo 
Industry Advertising, Creative Founded 1999 Headquarters Boulder, CO, USA Website http://www.moxiesozo.com/ 
Moxie Sozo is a Boulder, Colorado-based design and advertising agency founded in 1999 by Leif Steiner. The 32-person firm is highly recognized for its green initiatives, including being the first known design and advertising agency to be carbon-neutral, zero waste and powered by 100 percent renewable energy.
Contents
Core Creative Competencies
Moxie Sozo is known for its ability to effectively position challenger brands in a competitive market landscape.[citation needed] The firm has extensive creative experience and involvement working with iconic brands. The agency's client roster includes companies like CatEye,[1][2] a Japanese bicycle component company; SmartWool, a Colorado-based business that makes clothing and accessories from merino wool;[3] and Mazda,[4] the globally recognized auto manufacturer.[5]
Moxie Sozo's internationally renowned packaging design has been featured in more than 100 magazines and books throughout the world. The Dieline.com [6] frequently publishes articles about Moxie Sozo's work, including mentions of clients like Nuun, EatPastry, Snackle Mouth, PROBAR and LEAP Organics.
Awards and Recognition
Computer Arts Magazine UK [7] named Moxie Sozo "Studio of the Month" and has included the agency in other areas of its publication to provide advice and guidance for other firms.[8] Moxie Sozo's most recent packaging design awards were featured on Choi's Gallery,[9] a bi-monthly publication dedicated to reviewing and presenting the best new graphics from all over the world. Moxie Sozo's creative design efforts for Jade Monk Beverage Co.,[10] Left Hand Brewing Co. [11] and LEAP Organics [12] were all recipients of the "Best Packaging Design" award in Choi's Gallery for 2011, along with EatPastry, Snackle Mouth and PROBAR.
Agency Philosophy
Moxie Sozo’s motto is to create soul-stirring, innovative work for a select number of clients. The agency asserts that it offers the capabilities of a large creative shop, but retains the personal attention of a boutique shop. It’s because of this work ethic and mission statement that Moxie Sozo has never lost an account in its entire history.[13]
“Our work has been profiled in books and featured in magazines around the world. We hire the best talent in the industry, frequently receiving several hundred applications for a single position. We value quality over quantity, and turn away accounts that don’t fit our philosophy... We simply believe that it is the little things each of us do as humans that can make a cumulative difference. The team at Moxie Sozo shares the full spectrum of social, political and religious beliefs. One thing that we all agree on: All of us share responsibility for making this world a better place.” - Moxie Sozo website
Moxie Sozo’s current management team includes: Leif Steiner, Principle & Creative Director; Chris Bradley, Vice President of Client Services; Paul Calderbank, Vice President of Marketing & Client Services; Teri Gosse, Vice President of Operations; Jen Luna, Director of Client Services; Stephanie Jacoby, Director of Client Strategy & Media Relations; Sarah Boyd, Senior Accounts Manager; Kelly Gray, Senior Accounts Manager; Kristin Burkholder, Senior Accounts Manager; Suzi Jump, Accounts Manager; Makenzie Mouser, Accounts Manager; Mike Riley, Research & Strategy; and John Supsic, Financial Director.
Environmental Initiatives
Moxie Sozo's operations, including all business travel, are 100% carbon neutral. Purchased through NativeEnergy, our Carbon offset supports the non-profit organization Clean Air-Cool Planet.[14] Our zero waste operations program is operated, monitored and audited by Eco-Cycle. Moxie Sozo is powered by 100% renewable energy purchased through NativeEnergy, a leader in the renewable energy market. The agency especially enjoys working with clients who share a common interest in the benefits of Corporate social responsibility.
In March 2011, Ball Corp. asked Moxie Sozo to help redesign its website to convey its commitment to sustainability and to corporate social responsibility practices. Ball Corp.'s new site will showcase its push toward aluminum and steel cans versus their traditional glass jars that the company was previously well known for. It will also feature additional information about Ball Corp.'s internal Nonprofit organization that ships canned water to children in underdeveloped countries.
The Hurricane Poster Project and The Haiti Poster Project
In 2005, after Hurricane Katrina hit New Orleans, Steiner organized a group of international designers and artists to create The Hurricane Poster Project. Designers from all over the world were asked to make and submit posters that could be then sold online to raise money for the victims and the Red Cross. More than 180 different limited-edition series of posters were produced, raising more than US$50,000. In 2007, Leif Steiner was awarded the Circle of Humanitarians Award, the American Red Cross's highest honor.
Three days after the 2010 Haiti earthquake, Leif Steiner of Moxie Sozo and Josh Higgins organized The Haiti Poster Project, a collaboration of 350 designers from 17 countries. The project gained worldwide media attention within days of launching, and the effort has raised thousands of dollars for victims of the earthquake. As a result of this effort, Steiner - along with Lead Designer and Pentagram (design studio) Partner Harry Pearce [15] and Photographer Richard Foster [16] - won the D&AD Professional Award for his contributions to the Haiti disaster relief.[17]
See also
The Hurricane Poster Project
References
- ^ "CatEye website" CatEye/ http://www.cateye.com/en/ CatEye
- ^ "Making of CatEye Print Ads Time-Lapse Videos" http://www.bikebiz.com/news/read/cateye-uses-online-buzz-to-plug-unseen-print-ads/010656
- ^ "SmartWool" www.smartwool.com
- ^ "Mazda" www.mazda.com
- ^ "Moxie Sozo's work for Mazda's National Dealer Meeting website" www.stefanieshank.com/projects/26mazda.html
- ^ "The Dieline.com website" www.thedieline.com
- ^ "Computer Arts Magazine UK website" Computer Arts Magazine
- ^ "10 Tips for Starting Your Own Design Business" www.computerarts.co.uk/in_depth/features/10_tips_for_starting_your_design_business?SQ_DESIGN_NAME=print
- ^ "Choi's Gallery website" www.choisgallery.com
- ^ "Jade Monk Beverage Co. website" www.jademonk.com
- ^ "Left Hand Brewery website" www.lefthandbrewing.com
- ^ "LEAP Organics website" www.leaporganics.com
- ^ "Give Moxie Sozo A Pound For Their Stunning Portfolio" http://oncemany.com/2010/01/18/give-moxie-sozo-a-pound-for-their-stunning-portfolio/
- ^ "Clean Air-Cool Planet" www.cleanair-coolplanet.org
- ^ "D&AD Harry Pearce bio" blog.dandad.org/2010/03/presidents-lecture-harry-pearce
- ^ "Richard Foster photography website" www.richardfoster.com
- ^ "D&AD Award article in The Denver Egotist" www.thedenveregotist.com/news/local/2011/august/15/leif-steiner-wins-dad-professional-award-haiti-poster-project
External links
Categories:- Advertising agencies of the United States
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