- Smartwool
SmartWool is a company founded by ski instructors Peter and Patty Duke in New England in 1994 and acquired by the Timberland Company in 2005. [Kelly Bastone, [http://www.steamboatonthemove.com/magazinearticle.php?articleID=4&headtext=Going+Global 2005: Going global] , Steamboat Springs on the Move: Official Business and Relocation Guide for the Yampa Valley, 2005. Retrieved April 26, 2007] [Paul McHugh, [http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/11/23/SPGDTMIIHP1.DTL Once mighty wool makes comeback in outdoor gear] , San Francisco Chronicle, November 23, 2006. Retrieved April 26, 2007.] [SEC Info, [http://www.secinfo.com/dsvRx.z64z.d.htm Timberland Press Release] , November 7, 2005. Retrieved April 26, 2007.] The company makes eponymous products primarily from treated merino wool. [Unknown author, [http://www.metaefficient.com/archives/clothing/efficient-merino-wool-clothing-by-smartwool.html Efficient Merino Wool Clothing by SmartWool] , Metaefficient, unknown date. Retrieved April 26, 2007.] SmartWool claims that this proprietary treatment makes its products itch-free and resistant to shrinking. [Richard Bumgardner, [http://walking.about.com/cs/socks/gr/smartwoolhiker.htm Smartwool Light Hiker Socks Product Review] , walking.about.com, unknown date. Retrieved April 26, 2007.] SmartWool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel. [Unknown author, [http://www.metaefficient.com/archives/clothing/efficient-merino-wool-clothing-by-smartwool.html Efficient Merino Wool Clothing by SmartWool] , Metaefficient, unknown date. Retrieved April 26, 2007.] Reviews for SmartWool products are typically found in the context of equipment for hiking and other outdoor activities. [Dave Hunter, [http://www.rockrun.com/reviews/smartwoolbase_261004.html?sid=34b287bbdba01c69d07a225c93872cec Smartwool Base Layers: Men's Lightweight Crew and Lightweight Bottoms] , Rock + Run, October 26, 2004. Retrieved April 26, 2007.] [Kristin Hostetter, [http://www.backpacker.com/article/0,2646,2073,00.html SmartWool Next-to-SkinWear: Smooth-as-Silk Wool Long Johns.] , Backpacker.com, April, 1999. Retrieved April 26, 2007.]
In 2005, SmartWool implemented the requirement that its New Zealand wool suppliers no longer practice mulesing. [Justin Thomas, [http://www.treehugger.com/files/2005/10/smartwool_encou.php Smartwool requires wool suppliers to end "mulesing"] , treehugger.com, October 8, 2005. Retrieved April 26, 2007.]
References
External links
* [http://www.smartwool.com SmartWool]
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