Pentagram (design studio)

Pentagram is a design studio that was founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in Needham Road, West London, UK. They now have offices in New York, San Francisco, Austin and Berlin.

Pentagram does work in graphic design, identity, architecture, interiors and products. They have designed packaging and products for many well known companies, such as Tesco, Boots, 3Com, Swatch, Tiffany & Co, Dell, Netgear, Nike and Timex. They have also developed identities for CitibankVanderbilt, Tom. [http://www.businessweek.com/innovate/content/aug2005/id20050829_294059.htm "The Daily Show: Satire Restyled."] "BusinessWeek." Accessed on September 26, 2006.] , United Airlines, and The Co-operative brand in the UK, winning a silver award from the Design Business Association.citation| last=Design Business Association | title=The Co-operative Brand Identity| url=http://www.dba.org.uk/casestudies07/branding/case6.asp |accessdate=2008-05-21] In 2007, they updated the visual identity of Saks Fifth Avenue.Rawsthorn, Alice. [http://www.iht.com/articles/2007/02/11/features/design12.php "The new corporate logo: Dynamic and changeable are all the rage."] "International Herald Tribune." Accessed on May 5, 2007.]

Pentagram was hired to redesign the American cable television program, "The Daily Show"'s set and on-screen graphics in 2005.

Outside of commercial work, Pentgram also does pro bono work for non-profit organizations. On February 12, 2008 the President’s Council on Service and Civic Participation awarded Pentagram the "DNA" award for incorporating pro bono services into business culture. Recently, Pentagram has done work for the One Laptop Per Child. [Scott, Sandy. [http://www.usafreedomcorps.gov/about_usafc/newsroom/announcements_dynamic.asp?ID=1771 "Six Organizations Honored for Outstanding Pro Bono Service."] "USA Freedom Corps." Accessed on February 26.2008.]

ee also

*Ammunition Design Group, a company which broke off of Pentagram

Notes

External links

* [http://www.pentagram.com/en/ Pentagram's English-language official website]
* [http://designarchives.aiga.org/entry.cfm/eid_1404 Pentagram Book Five]
* [http://www.eyemagazine.com/review.php?id=119&rid=543 The fellowship of Pentagram]

References

* “Pentagram.” The Design Encyclopedia. Ed. Mel Byars. 2nd ed. New York: Museum of Modern Art, 2004. 431.
* “Pentagram.” The Thames and Hudson Dictionary of 20th-Century Design and Designers. Ed. Guy Julier. New York: Thames and Hudson, 1999. 153.
* "Profile: Pentagram Design", by Rick Poynor and Susan Yelavich, Phaidon Press Ltd, 2004. (978-0714843773)