- Molson Coors brands
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Molson Coors Brewing Company was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. Coors is responsible for over twenty different brands of beer in North America and the UK.[1] The main brands are Coors and Killian's. Molson brands include Carling Black Label and Molson Canadian.
Contents
Coors
- Coors, the "Banquet Beer", also known as "Coors Original", a 5% abv pale lager. This is the oldest brand in the Coors portfolio, first brewed in 1874,[2] and has been given awards at World's Columbian Exposition in 1893, and at the Great American Beer Festival in 2004.[2]
- Coors Light, the "Silver Bullet", a 4.2% abv beer first brewed in 1978 as a low calorie beer. It is Coors' top selling brand, and the third-best selling beer in the United States.[3] The beer is also quite popular in Ireland, where it is available at most bars nationwide and is brewed and distributed by Heineken. It has won several medals for "American-Style Light Beer" at the Great American Beer Festival,[4] and is the official beer sponsor of the NFL and the NFL Network.[5] In 2006, a "frost brew liner", referring to the "Frost Brewed" branding, was introduced. Coors Light bottles and cans feature a cold temperature sensitive label using Chromazone ink. When the mountains on the label turn blue, the beer is at optimal drinking temperature.
- Killian's Irish Red[6] a 4.9% abv dark lager. Coors acquired the rights to brew and market the brand in America from France's Pelforth Brewery in 1981. It was then reformulated to a Vienna lager from the original Irish red ale recipe created at Lett's Brewery in Enniscorthy, Ireland, in 1864.
- Extra Gold is 5.0% abv American lager. Originally marketed as Coor's Extra Gold, it has a deeper color and fuller flavor than Coors, which the company claims comes from a slow brewing process.
- Blue Moon (Witbier)- a Belgian style wheat ale, created in 1995. 5.4% abv. (made under Blue Moon Brewing Company label)
- Keystone is a 4.8% abv pale lager introduced in 1989. The current slogan is "Always Smooth."
- Keystone Light is a 4.2% abv pale lager introduced in 1989. Packaged in "specially lined cans" intended to reduce metallic taste. The can is blue and silver and is narrower than a regular 12 ounce can of beer. An advertising campaign starring comedian Bard King claimed that Keystone Light relieved "Bitter Beer Face." The current advertising slogan is "Always Smooth, Even When You're Not."[7]
- Keystone Ice is packaged in black and silver cans. Keystone Ice is 5.9% abv and has 143 calories.
- Others
- Zima XXX
- Pale Moon (made under Blue Moon Brewing Company label)
- Rising Moon (seasonal - spring) (made under Blue Moon Brewing Company label)
- Honey Moon (seasonal - summer) (made under Blue Moon Brewing Company label)
- Harvest Moon (seasonal - fall) (made under Blue Moon Brewing Company label)
- Full Moon (seasonal - winter) (made under Blue Moon Brewing Company label)
- Winterfest (seasonal - winter)
- Wildwood Westlake lager
- Coors NA (Coors Non-Alcoholic)
- Discontinued
- Aspen Edge
- Blair's Barvarian Beer
- Coors Malted Milk (non-alcoholic, formula later acquired by Mars Candy)
- Coors Red Light
- Coors Dry (western US only)
- Coors Artic Ice [sic]
- Coors Cutter (non-alcoholic) now Coors NA
- Eisbock (seasonal - spring)
- Golden Lager
- Herman Joseph's 1868 (now relaunched by AC Golden Brewing Company as Herman Joseph's Private Reserve)
- Oktoberfest (seasonal - fall)
- Turbo 1000
- Weizenbier (seasonal - summer)
- Zima Gold
- All Zima Products 2008
UK
- Beers
- Allbright
- Arc
- Breaker
- Caffrey's Irish Ale; (After Coors purchased Caffrey's from Interbrew, it ceased importation of the beer into the U.S. market. Coors decided that continued sale of Caffrey's in the U.S. market would interfere with branding of Killian's as Coors' premier Irish brew. Many Irish bars around the U.S. have Caffrey's paraphernalia but no longer can sell the beer. Coors' decision to sell Killian's over Caffrey's in the US market while removing the nitrogen charged Caffrey's allowed Diageo to gain marketshare with its Smithwick's brew in Irish bars throughout the U.S.).
- Carling
- Coors
- Grolsch
- Hancock's
- Lamot
- Mitchells & Butlers
- Stones Bitter; A bitter of 3.7% abv originally brewed by William Stones Ltd, Sheffield, UK at the Cannon brewery in the 1940s. The brand is currently brewed under licence from Interbrew at MCBC's Tower brewery in Tadcaster Yorkshire. Some of the volume is also brewed in the Burton-on-trent brewery.
- Toby
- Worthington
- Worthington Bitter (Cask variety of Worthington that is brewed and packed by SA Brains in south Wales in a brewery previously owned by Bass brewers.)
- Worthington White Shield (Brewed in the White shield brewery in burton on trent)
- Worthington Red Shield (Brewed in the White shield brewery in burton on trent)
- Others
- Reef
- Screamers (discontinued)
- Java (discontinued March 2004) was an alcopop range with five flavours; Purple, Ice, Tropical, Citrus and Sunfruit. A vodka mix of 4.0% vol.
Molson
- Molson Canadian
- Molson Canadian Sub-Zero
- Molson Canadian Light
- Molson Canadian 67
- Molson Canadian Ice
- Molson Canadian Cold Shots 6.0
- Molson Canadian Cold Shots 8.0
- Molson Dry
- Molson Exel
- Molson Export
- Molson Golden
- Molson Ice
- Molson Kick
- Molson M
- Molson Stock Ale
- Molson XXX
- Black Ice
- Calgary Beer (Only available in Saskatchewan)
- Carling Black Label
- Old Style Pilsner
- Rickard's Red
- Rickard's Dark
- Rickard's Honey Brown
- Rickard's White (Blue Moon's Canadian label)
- Rickard's Blonde
- Laurentide
- Molson Extra (only available in Newfoundland)
- Dominion Ale (only available in Newfoundland)
- Black Horse (only available in Newfoundland)
- India Beer (only available in Newfoundland)
- Carling Black Label Extra Old Stock Malt Liquor (formerly known as O'Keefe's Extra Old Stock before 2003)
- Caffrey's
- Old Vienna
- Standard Lager (only available in Manitoba)
Molson partnered brands in Canada
References
- ^ Coors Brewing Company (MolsonCoors)
- ^ a b Coors.com
- ^ Coors.com - Facts & Figures
- ^ Coors Light Fact Sheet
- ^ http://www.nfl.com/nflnetwork/story/9185753 NFL.com "Coors Light to present NFL Network's Super Bowl week coverage."
- ^ George Killian's Irish Red
- ^ Keysone Light Web Site
External links
Categories:- Molson Coors brands
- Lists of brands
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