Molson Canadian Sub-Zero

Molson Canadian Sub-Zero

Molson Canadian Sub Zero is Molson Canadian poured at temperatures below freezing (0C or 32F) through the use of innovative technology. To get temperatures below freezing, Molson collaborated with two innovative companies:

* [http://www.icefloe.com icefloe Technologies (Canada)] - developed the Sub Zero TM draft beer system
* [http://www.drinksdg.com Drinks Dispense Group (UK)] - developed the Sub Zero TM tower

The Molson Sub Zero Tower is currently being rolled out to various chains across Canada such as Boston Pizza and Shoeless Joes.

Sources

* [http://www.gelsing.ca/blog/?p=40 Now, Why Didn’t I Think of That?]
* [http://www.newswire.ca/en/releases/archive/March2005/23/c8057.html CNW Group]
* [http://www.findarticles.com/p/articles/mi_m0EIN/is_2005_March_29/ai_n13481477 Find Articles]


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