RedLetterMedia

RedLetterMedia

RedLetterMedia is a motion picture production company headed by Milwaukee-based independent filmmaker Mike Stoklasa, previously of GMP Pictures, as well as Jay Bauman, formerly of Blanc Screen Cinema. Filmmaker Mike Stoklasa attracted significant attention in 2009 through a seventy-minute video review of the 1999 film Star Wars Episode I: The Phantom Menace. The review was posted in seven parts on YouTube, and presented by his character "Mr. Plinkett". While Stoklasa had published other video reviews for the Star Trek films in The Next Generation series prior to this, The Phantom Menace and subsequent Star Wars prequel reviews were praised for both content and presentation. Stoklasa has produced other works under the RedLetterMedia banner, including short comedies and webseries (The Grabowskis), as well as concert videos, wedding and corporate videos. His low-budget features have been largely horror and comedy, and have included Feeding Frenzy, The Recovered, and Oranges: Revenge of the Eggplant. Jay Bauman, who had directed Mike in several low-budget features under the Blanc Screen Cinema banner, has been a director and producer working with Mike on most of his recent projects.

Contents

Mr. Plinkett character

Stoklasa created his first video review for Star Trek Generations after watching the film again some time in 2008. He noted that he thought it was a "shitty movie" and "completely messed up the transition to the big screen from what was a really great TV show", inspiring him to share this view with others.[1] Stoklasa found his own voice to be too boring for the review and adopted the persona of "Mr. Harry S. Plinkett", a previous character he had used in several short films (originally played by Rich Evans) and since further developed within the reviews.[1]

Mr. Plinkett is an old man (claiming to be born in 1906) bordering on senile and psychotic,[2] a mannerism that Stoklasa deemed was necessary in order to keep the viewer interested in the reviews and guessing what may occur next.[3] The Plinkett character also adds a sense of humor to avoid making the reviewer sound too much like a nerd or armchair critic.[1] Mr. Plinkett speaks in a manner that has been compared to both Dan Aykroyd's character in The Blues Brothers and Ted Levine's Buffalo Bill character from The Silence of the Lambs.[1][4] The character seems to live, or at least have lived, in Teaneck, New Jersey, having made references to its police department (in his Star Trek review) and the Cedar Lanes Cinema (in his Revenge of the Sith review).

Through side comments in narration, flashes of disturbing images, and cuts to scenes filmed by RedLetterMedia, Mr. Plinkett is implied to be a misogynist and a serial killer; recurring themes include the murder of his ex-wife via car crash and women held captive in his basement.[1][2] It is implied that Mr. Plinkett had a son who was a disappointment to him and had later hung himself in a gas station bathroom. Mr. Plinkett also has a fondness for Totino's Pizza Rolls, and he encourages feedback by promising to mail one to viewers that leave comments on his "webzone". When he gets angry, he threatens to not send a pizza roll.[1]

Films

Among the low-budget features produced and directed by Mike Stoklasa and Jay Bauman through RedLetterMedia include the talking fruit action film Oranges: Revenge of the Eggplant, made in 2005 and available on Netflix;[5] The Recovered, a horror thriller starring Tina Krause; and more recently in 2010, Feeding Frenzy, a genre-spoof of puppet monster movies like Gremlins.[6] Feeding Frenzy featured Rich Evans as Mr. Plinkett; Evans originated the character in short films, and this feature was filmed before the popularity of the Phantom Menace review.[6] Mike Stoklasa's short films are usually dark comedies driven by experimental editing. The "Mr. Plinkett" character, then played by Rich Evans, appeared in several of the short films, starting with You're Invited and including The Cleaning Lady.

Mike Stoklasa created and starred in five seasons of the web sitcom The Grabowskis, opposite Dixie Jacobs, about an exaggeratedly trashy and unpleasant sitcom family. Early installments of the series were only a few seconds long, but grew to full episode length over time.

Plinkett Reviews

The Star Trek Generations review was met with many favorable comments, inspiring Stoklasa to continue to review the other three Star Trek: The Next Generation films—First Contact (1996), Insurrection (1998), and Nemesis (2002).[1] Inspired by these, Stoklasa proceeded to create his review for Star Wars Episode I: The Phantom Menace, citing his personal dislike of George Lucas due to the creation of the "Special Editions" of the original Star Wars movies that marred Stoklasa's memories of the original films.[3] Stoklasa does not believe that Lucas "ruined [his] childhood" but instead "disappointed [his] adulthood" through Lucas' direction of the Prequel trilogy; Stoklasa comments that Lucas did not have the same amount of control during the filming of the original trilogy that he had during the prequel trilogy, ultimately resulting in more memorable movies.[7] He believes that Lucas continues to "devolve" the Star Wars franchise to target specifically younger audiences instead of the wide range of appeal that the original trilogy had.[8] Stoklasa also considered the Star Wars prequel trilogy as part of a problem with the movie-production industry: overly relying on special visual effects.

"The Star Wars prequels are the best examples of this where you’re mesmerized by all the visuals and excitement on screen, but if you really stop and listen you’ll realize that almost every line and every action makes no sense and is just there to get to the next special effects scene."
—Mike Stoklasa, "RedLetterMedia’s Spin on the Crazed YouTube Reviewer", PopMatters, March 2010[1]

Stoklasa has since created reviews for James Cameron's Avatar,[9] Star Wars Episode II: Attack of the Clones,[10] Star Wars Episode III: Revenge of the Sith,[11] Baby's Day Out[12] (which was referenced at the end of the Attack of the Clones review), and the children's movie Cop Dog (originally mentioned in a short update video). He has also created a satirical short film review of J. J. Abrams' Star Trek[13] and later followed it up with a full-fledged review.[14]

In an interview, Stoklasa stated that in creating a review, he and a friend would watch the film only once while taking notes and frequently pausing the film to discuss scenes. After that, he would write a 20-30 page script for it in the Plinkett character, voice it, and edit it together along with some improvisations.[6]

The Phantom Menace review

Stoklasa's review of The Phantom Menace was published to YouTube on December 10, 2009, and quickly became popular, receiving over 3.5 million views since its release.[1] The video was widely linked to by many people across the Internet, including celebrities such as Damon Lindelof and Simon Pegg.[1][4] In comparison to his earlier Star Trek movie reviews which lasted from 30 to 40 minutes, the Phantom Menace review was a 70-minute creation.[4] The review took between seven and ten days to complete.[5]

The review contains several elements that have been considered insightful. Stoklasa early on points out that there are no strong characters in the film. He demonstrates this by asking his friends to describe characters from the original trilogy and Phantom Menace; in contrast to verbose descriptions they give for the characters Han Solo and C-3PO, Stoklasa's friends are unable to verbalize much on the Phantom Menace characters Qui-Gon Jinn and Padmé Amidala.[2][3] Stoklasa points out that many of the decisions made by Jinn's character are highly questionable and considers the possibility that Jinn is an alcoholic;[4] he further points out that the character himself is unnecessary save to have a final climactic lightsaber battle.[1] He notes Lucas' attempt to add more concurrent plot elements in each of the successive Star Wars films and calls it "The Ending Multiplication Effect".[2] Unlike many other fans and critics, Stoklasa only makes passing comments about the widely unpopular character Jar Jar Binks. In a later interview, Stoklasa called Binks the "most realistic and understandable thing" in the film compared to all of the film's other problems and what most moviegoers could easily focus on when pointing out the film's faults.[7]

The video was found to be a surprisingly insightful critique of The Phantom Menace despite the sophomoric tone of Mr. Plinkett.[15] Even without the Mr. Plinkett voice, the analysis and critique from Stoklasa was considered to be "plenty fascinating", but with it, the review becomes a "deep-dish analysis packaged like a gonzo stand-up comedy routine".[2] The review was considered to be "an epic, well-edited well-constructed piece of geek film criticism" by /Film.[16] Damon Lindelof, in a Twitter message on the video, noted that "Your life is about to change. This is astounding film making."[17]

Attack of the Clones review

Stoklasa's review of Attack of the Clones was previously announced by a trailer posted on January 6, 2010; the 90-minute review consisting of nine parts was posted to YouTube on April 3, 2010.[18] The review gained similar recognition shortly after its posting.[19][20] In the review, Stoklasa presents his thoughts on the questionable romance between Anakin and Padme, the miscasting of Samuel L. Jackson, and numerous visual allusions to Star Wars Episode V: The Empire Strikes Back. The video even continues the subplot of the prostitute, Nadine, locked in the basement from the Phantom Menace review, which is built up in the last minute or so of each part. Nadine is forced to watch Attack of the Clones with Plinkett, and at the end of the review she escapes from his house.[21]

Within the first 48 hours of its posting, the first part of the review was pulled from YouTube based on a copyright infringement claim by Cartoon Network. Stoklasa was unsure of the reason for the claim and consequently whether to counter the claim or let it go, even after seeking legal help.[18] Stoklasa commented that while using copyrighted clips as part of reviews and commentary is generally considered fair use, he was unsure how Lucasfilm would take a full deconstruction of the film.[18] Stoklasa moved forward on the Attack of the Clones review only after Lucasfilm had remained silent about his Phantom Menace review. Furthermore, if the matter was not settled, he would have been unlikely to proceed with his plans for a similar review for Star Wars Episode III: Revenge of the Sith.[18] Neither Lucasfilm nor Cartoon Network responded to the matter, but the claim was later retracted and the first part of the review was again available on YouTube. Stoklasa believed this was a combination of media coverage about the review, including interviews with MTV and fans writing to the parties involved to request its return.[7][18]

Similarly, when the Baby's Day Out review was uploaded to YouTube, the first part was removed under copyright claims by Fox.

Revenge of the Sith review

On December 31, 2010, Stoklasa released his 110-minute review of the Revenge of the Sith.[11] The review had less content regarding a subplot with Plinkett and a hooker named Nadine (played by Jocelyn Ridgely) as Stoklasa felt it was already too long.[6] The subplot was instead split into a separate short film and was released on March 10, 2011.[22]

Stoklasa aims to debunk myths about why Sith was considered good at the time of its release (it has a score of 80% on Rotten Tomatoes[23]), primarily citing the fact that audience's expectations were so low. He says the major positive of the film is the exclusion of those things which otherwise could have been included, such as Han Solo and the Millenium Falcon, Jar-Jar Binks, more romance between Padmé and Anakin, and the child actors. The only real positive Stoklasa cites is Ian McDiarmid's performance as the Emperor.

The review was praised by Roger Ebert, who said, "I was pretty much sure I didn't have it with me to endure another review of [Revenge of the Sith]. Mr. Plinkett demonstrates to me that I was mistaken."[24]

Reception

Stoklasa's reviews have been considered part of an emerging art form that hybridize mashup with video essays, as they use a combination of footage from the movie in question, other related sources (such as clips from the original Star Wars trilogy movies for his Phantom Menace review and clips from documentaries about the production of the film), still images including title cards, and short, live-action segments. The combination of the Mr. Plinkett character and other elements used to present the reviews have been considered "a very clever attack on a certain kind of dumbass fanboy style of film reviewing".[2]

The reviews have also been criticized by some Star Wars prequel fans. Stoklasa stated that he feels "Star Wars to some people is like a religion so they respond to attacks on it as such."[6] One person had posted that he would punch Stoklasa if they ever met[6] while another posted a 108-page response to the Phantom Menace review,[25] which Stoklasa mocked in a video that announced that his Revenge of the Sith review was online.[26]

Half in the Bag

Half in the Bag is a regularly released series in which Stoklasa and his friend Jay Bauman do more traditional movie reviews. Stoklasa has described it as a cross between Siskel and Ebert with a 1980's sitcom, with him and Bauman as VCR repairmen sitting in Plinkett's (played by Rich Evans) living room as they discuss newly released movies. He also stated that this new series would not replace the voice-over Plinkett reviews. The first episode premiered on March 12, 2011.[22]

They have reviewed Drive Angry, The Adjustment Bureau, Battle Los Angeles, The Galaxy Invader, Paul, Sucker Punch, Your Highness, Samurai Cop, Scream 4, Super, Troll 2, Best Worst Movie, Thor, The Hangover Part II, X-Men: First Class, Transformers: Dark of the Moon, Captain America: The First Avenger, The Rocketeer, Cowboys and Aliens, Rise of the Planet of the Apes, Fright Night, Conan the Barbarian, The People vs. George Lucas, Drive, Contagion, What's Your Number?, and The Black Ninja as well as cataloged trips to various entertainment conventions. They also had a special episode making fun of the trailer for Zookeeper, and they interviewed Milwaukee's own superhero The Watchman during their review of Super.

External links

Notes

  1. ^ a b c d e f g h i j k Jefferies, L.B. (March 16, 2010). "RedLetterMedia’s Spin on the Crazed YouTube Reviewer". PopMatters. http://www.popmatters.com/pm/post/122310-red-letter-medias-fresh-spin-on-the-crazed-youtube-reviewer/. Retrieved March 16, 2010. 
  2. ^ a b c d e f Seitz, Matt Zoller (January 20, 2010). "Ranting in Pictures". Independent Film Channel. http://www.ifc.com/news/2010/01/ranting-in-pictures.php. Retrieved March 17, 2010. 
  3. ^ a b c Sarlin, Benjamin (December 28, 2009). "Star Wars: YouTube Battle". The Daily Beast. http://www.thedailybeast.com/blogs-and-stories/2009-12-28/making-an-enemy-of-george-lucas/full/. Retrieved March 14, 2010. 
  4. ^ a b c d Eisenberg, Eric (December 17, 2009). "Epic 70-Minute Review Of Star Wars: The Phantom Menace". Cinema Blend. http://www.cinemablend.com/new/Epic-70-Minute-Review-Of-Star-Wars-The-Phantom-Menace-16207.html. Retrieved March 17, 2010. 
  5. ^ a b Abrams, Brian (January 4, 2010). "Man Behind Epic Phantom Menace Review Speaks". Heeb. http://www.heebmagazine.com/man-behind-epic-_phantom-menace_-review-speaks/. Retrieved March 17, 2010. 
  6. ^ a b c d e f "Red Letter Media’s Mike Stoklasa". geekpropaganda.net. February 4, 2011. http://geekpropaganda.net/?p=1100. Retrieved February 4, 2011. 
  7. ^ a b c Wild, Matt (April 13, 2010). "The audience strikes back: Mike Stoklasa's very detailed (and very late) takedowns of Star Wars". The A.V. Club Milwaukee. The A.V. Club. http://www.avclub.com/milwaukee/articles/the-audience-strikes-back-mike-stoklasas-very-deta,39947/. Retrieved April 13, 2010. 
  8. ^ Adler, Shawn (April 6, 2010). "'Star Wars' YouTube Sensation Explains Videos' Popularity". MTV. http://www.mtv.com/movies/news/articles/1635566/20100406/story.jhtml. Retrieved April 6, 2010. 
  9. ^ Hart, Hugh (February 1, 2010). "Phantom YouTube Critic Reams Avatar". Wired. http://www.wired.com/underwire/2010/02/phantom-critic-reams-avatar/. Retrieved March 17, 2010. 
  10. ^ Eisenberg, Eric (April 3, 2010). "70-Minute Phantom Menace Reviewer Returns For Attack Of The Clones". Cinema Blend. http://www.cinemablend.com/new/70-Minute-Phantom-Menace-Reviewer-Returns-For-Attack-Of-The-Clones-17908.html. Retrieved April 3, 2010. 
  11. ^ a b Fischer, Russ (December 31, 2010). "Watch Red Letter Media’s Review of ‘Star Wars: Episode III – Revenge of the Sith’". /Film. http://www.slashfilm.com/watch-red-letter-medias-review-revenge-sith/. Retrieved December 31, 2010. 
  12. ^ Virtel, Louis (June 21, 2010). "The Definitive Baby’s Day Out Review, for All Eternity". Movieline. http://www.movieline.com/2010/06/the-definitive-babys-day-out-review-for-all-eternity.php. Retrieved September 3, 2010. 
  13. ^ "STAR TREK (2009)". RedLetterMedia.com. http://www.blancscreencinema.com/redlettermedia/star_trek.html. Retrieved April 4, 2010. 
  14. ^ Lamar, Cyriaque (September 1, 2010). "Mr. Plinkett (a.k.a. "The Phantom Reviewer") takes on J.J. Abrams' Star Trek". io9. http://io9.com/5627751/mr-plinkett-aka-the-phantom-reviewer-takes-on-jj-abrams-star-trek. Retrieved September 1, 2010. 
  15. ^ Carroll, Jon (January 4, 2010). "Revenge of the Fanboy". San Francisco Chronicle. http://articles.sfgate.com/2010-01-04/entertainment/17466750_1_youtube-dumb-videos-uploaded. Retrieved March 17, 2010. 
  16. ^ Sciretta, Peter (December 17, 2009). "Watch This: 70-Minute Video Review of Star Wars: The Phantom Menace". /Film. http://www.slashfilm.com/2009/12/17/watch-this-70-minute-video-review-of-star-wars-the-phantom-menace/#dsq-comments. Retrieved March 17, 2010. 
  17. ^ Frucci, Adam (December 18, 2009). "Epic 70-Minute Phantom Menace Review Justifies the Existence of The Phantom Menace". Gizmodo. http://gizmodo.com/5429692/epic-70+minute-phantom-menace-review-justifies-the-existence-of-the-phantom-menace. Retrieved March 17, 2010. 
  18. ^ a b c d e Adler, Shawn (April 6, 2010). "YouTube 'Star Wars' Sensation Explains Copyright Issues". MTV. http://www.mtv.com/movies/news/articles/1635555/story.jhtml. Retrieved April 6, 2010. 
  19. ^ Lindstedt, John (April 6, 2010). "90 Minute Review of "Attack of the Clones" (video)". PopMatters. http://www.popmatters.com/pm/post/123473-90-minute-review-of-attack-of-the-clones-video/. Retrieved April 6, 2010. 
  20. ^ Lamar, Cyriaque (April 4, 2010). "Phantom Menace Reviewer Destroys Attack of the Clones In 88 Minutes". io9. http://io9.com/5509143/phantom-menace-reviewer-destroys-attack-of-the-clones-in-88-minutes. Retrieved April 6, 2010. 
  21. ^ Chen, David (April 4, 2010). "Watch This: 90-Minute Video Review of Star Wars: Attack of the Clones". /Film. http://www.slashfilm.com/2010/04/04/90-minute-star-wars-attack-of-the-clones-video-review/. Retrieved April 14, 2010. 
  22. ^ a b Adler, Shawn (March 12, 2011). "YouTube Sensation Mr. Plinkett Branches Out With Weekly Review Show". MTV. http://www.mtv.com/news/articles/1659784/youtube-sensation-mr-plinkett-branches-out-with-weekly-review-show.jhtml. Retrieved March 12, 2011. 
  23. ^ http://www.rottentomatoes.com/m/star_wars_3/
  24. ^ Ebert, Roger (January 1, 2011). "Revenge on "Revenge of the Sith"". Chicago Sun-Times. http://blogs.suntimes.com/ebert/revenge-on-revenge-of-the-sith.html. Retrieved January 1, 2011. 
  25. ^ Lussier, Germain (January 13, 2011). "‘Star Wars’ Fan Writes 108-Page Rebuttal to RedLetterMedia’s ‘Phantom Menace’ Review". /Film. http://www.slashfilm.com/star-wars-fan-writes-108page-rebuttal-red-letter-medias-phantom-menace-review/. Retrieved February 4, 2011. 
  26. ^ RedLetterMedia. "Episode 3 Review is now up…". YouTube. http://www.youtube.com/watch?v=jTpWzg4aiEU. Retrieved June 3, 2011. 

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