Pedro Álvarez de Toledo, Marquis of Villafranca

Pedro Álvarez de Toledo, Marquis of Villafranca
Pedro Álvarez de Toledo
Marquis of Villafranca del Bierzo, jure uxoris
Caballero de Santiago
Viceroy of Naples
In office
September 1532 – 1552
Monarch Charles V
Preceded by Pompeo Cardinal Colonna
Succeeded by Luis Álvarez de Toledo y Osorio, for 2 months, 1552, in his last illness
Personal details
Born July 13, 1484(1484-07-13)
Madrid, Spain
Died February 21, 1553(1553-02-21) (aged 68)
Florence, Italy
Spouse(s) Maria Osorio, 2nd Marquise of Villafranca del Bierzo, since 1497 till 1539, a.k.a. Maria Pimentel y Osorio, but using first her mother name, as a daughter of Juana Osorio, the first marquise between 1486 and 1497, something not inusual between medieval Spanish females and their ecclesiastical brothers.
Religion Catholic

Don Pedro Álvarez de Toledo y Zúñiga, jure uxoris Marquis of Villafranca del Bierzo (Spanish: Pedro Álvarez de Toledo y Zúñiga, Marqués de Villafranca del Bierzo) (July 13, 1484 –Florence, Italy, February 21, 1553) was the first effective Spanish viceroy of Naples, 1532 - 1552, responsible for considerable social, economic and urban change in the city and southern Italian kingdom, in general.



Early life

He was born in 1484 near Salamanca in Spain, the second son of Fadrique Álvarez de Toledo, 2nd Duke of Alba[1]. His mother Isabel de Zúñiga y Pimentel, was a daughter of Maria Enriquez, the sister of Juana Enríquez, Queen Consort of Aragon through her marriage to widover king of Aragon Juan II of Aragon , and the mother of Ferdinand II of Aragon and ancestress of Habsburgs. Through this relation, Charles V, Holy Roman Emperor and King of Spain was a second cousin of Don Pedro.

Viceroy of Naples

Spain took over the Kingdom of Naples in 1503 and solidified her grasp after the final, failed attempt by France in 1529 to retake the kingdom. For the first three decades of the century, a succession of inconsequential viceroys ruled the vicerealm. Don Pedro arrived as viceroy in September of 1532.

Don Pedro’s rebuilding of the city went on for years. Old city walls were expanded and an entirely new wall was built along the sea front. Fortresses along those walls and further up and down the coast from the city were modernized, and the Arsenale—the naval shipyards—were expanded considerably. Don Pedro also built the viceregal palace as well as a dozen blocks of barracks nearby, a square grid of streets lined with multi-storied buildings—unique in Europe for its time. Today, that section of Naples is still called the “Spanish Quarter”. The goal was to make not just the city of Naples, but the Gulf of Naples and eventually, the entire vice-realm invulnerable—that is, the entire southern Italian peninsula.

Don Pedro ruled harshly. He instituted summary execution for petty theft on public streets and made it a capital crime to go armed at night in the city. He was ruthless in dealing with feudal barons in the countryside and encouraged their moving into the city within reach of a central authority. This breaking-up of land holdings began a trend to urbanization as both the landed class and the landless peasant class poured into Naples. By 1550, the population of 200,000 was second only to Paris in all of Europe. Within the city, he centralized administration, moving all courts onto the same premises, the Castel Capuano, also known as the "Vicaria".

Don Pedro is remembered as the viceroy who tried without success to institute the Spanish Inquisition in Naples, in 1547. When the announcement of the Inquisition finally came in May of 1547, the protest was immediate, turning violent very quickly. It was not a "popular" revolution, but rather a revolt by many of the landed nobility in and around Naples and Salerno, property owners who knew that the Inquisition had a reputation for confiscating the wealth and property of those whom it questioned.

Don Pedro, upon the order of the emperor, Charles V backed down and the Inquisition was called off. In 1552, Charles V calmed the populace further by sending Toledo off to Siena to handle a local problem. The viceroy died in Florence, where one of his daughters, Eleanor of Toledo was duchess consort of Medici the following year.

Eleanor of Toledo, daughter of marquis Pedro Álvarez de Toledo, Viceroy of Naples, 1532- 1553, was the wife, since 1539, of Cosimo I de' Medici, Duke of Florence. Portrait by Angelo Bronzino, oil on wood, 115x96 cm. Galleria degli Uffizi, Florence

Don Pedro's reputation as a city-builder has stood the test of time. The city of Naples still bears his stamp in countless places. He was supposed to be entombed in the church of San Giacomo degli Spagnoli in Naples, but his sudden death in Florence left his sepulchre empty. He was buried in the Cathedral of Florence then[2].



Pedro Álvarez de Toledo's ancestors in three generations
Pedro Álvarez de Toledo Father:
Fadrique Álvarez de Toledo
2nd Duke of Alba
Paternal Grandfather:
García Álvarez de Toledo
1st Duke of Alba
Paternal Great-grandfather:
Fernán Álvarez de Toledo, Count of Alba de Tormes
Paternal Great-grandmother:
Mencia Carrillo, Lady of Bercimuelle
Paternal Grandmother:
María Enriquez
Paternal Great-grandfather:
Fadrique Enriquez, Admiral of Castile
Paternal Great-grandmother:
Teresa de Quiñones
Isabel de Zuñiga y Pimentel
Maternal Grandfather:
Álvaro de Zuñiga
Duke of Plasencia
Maternal Great-grandfather:
Pedro de Zúñiga, Count of Ledesma
Maternal Great-grandmother:
Isabel de Guzmán
Maternal Grandmother:
Leonor de Pimentel
Maternal Great-grandfather:
Juan Alfonso Pimentel, Count of Mayorga
Maternal Great-grandmother:
Elvira de Zuñiga


Don Pedro Álvarez de Toledo married his relative Maria Osorio, 2nd Marquise of Villafranca del Bierzo, deceased 1539 and passing to be the 3rd Marquis his son Fadrique who had no issue, deceased 1569. They had seven children:

  • Eleanor of Toledo, married in 1539 Cosimo I de' Medici, Grand Duke of Tuscany. With issue.
  • Fadrique Álvarez de Toledo y Osorio, 3rd Marquis of Villafranca del Bierzo; ( - 3rd Marquis on the death of his mother in 1539 - 1569). He married Inés Pimentel, but no issue.
  • García Álvarez de Toledo, 4th Marquis of Villafranca, a.k.a. García Álvarez de Toledo y Osorio (1514 - 1577, in Naples, Italy) became the 4th Marquis of Villafranca del Bierzo in 1569, when his brother Fadrique died without issue, albeit being married. He married Vittoria Colonna, having issue, Pedro, who survived till 1627.
  • Ana de Toledo, married Lopo de Moscoso Osório, 4th count of Altamira.
  • Juana Álvarez de Toledo, married Fernando Ximenez de Urrea, 2nd Count of Aranda
  • Isabel de Toledo, married Gian Battista Spinelli, 2nd Prince of Cariati
  • Luis Álvarez de Toledo y Osorio, interim Viceroy of Naples for 2 months in 1552, commander in the Order of Santiago.

Through the marriage of his youngest daughter, Eleanor of Toledo with the Grand Duke Cosimo I de' Medici in 1539, Don Pedro Álvarez de Toledo became an ancestor of Bourbon Kings of France and Spain, Habsburg-Lorraine Emperors of the Holy Roman Empire, Austria and Austria-Hungary and Grand Dukes of Tuscany, several Stuart Kings and Queens of England and Scotland, Kings of Italy from the House of Savoy, and other noble families. He is also the direct ancestor of Diana, Princess of Wales, as well as of her son, Prince William, Duke of Cambridge, the future King of Great Britain.

See also



  1. ^ Domínguez Ortiz, Antonio (in Spanish). Los judeoconversos en España y América. "As with many Castilian noble families of the time, converso ancestry has been attributed. However, detailed genealogical analysis has suggested a mozarab origin" 
  2. ^ (Italian)Via Toledo in Naples, information

Other sources

Spanish nobility
Preceded by
Luis Pimentel, 1st Marquis of Villafrancal
Marquis of Villafranca
Succeeded by
Fadrique de Toledo, 3rd Marquis of Villafranca
Government offices
Preceded by
Pompeo Cardinal Colonna
Viceroy of Naples
Succeeded by
Luis Álvarez de Toledo y Osorio, interim, 2 months, in 1552, on his father illness

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