DialAmerica Marketing

DialAmerica

Type	Private
Industry	Telemarketing
Founded	1957
Headquarters	Mahwah, New Jersey, U.S.
Key people	Arthur W. Conway, President, CEO Mary Conway, Senior VP, CMO Robert A. Fischer, Senior VP, CFO Larry Kyse, Senior VP Gerhard Lindenmayer, CIO
Employees	5,000[1]
Website	http://www.dialamerica.com/

DialAmerica is a marketing company and one of the first to specialize in telemarketing.

History

DialAmerica is one of the oldest telemarketing companies still operating today. The company's roots began in 1957. In 1963, operating as Life Circulation Co., the company developed a sales campaign to support local sports teams and not for profit organizations. Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co., in 1976 forming DialAmerica Marketing. Time Inc. had developed a successful model of magazine sales using the telephone. Since 1976, the company has expanded dramatically with services extending to areas including banking (working with Bank of America, GE Capital Bank, etc), Internet services (including America Online and Compuserve). DialAmerica also extends services for over 300 magazine publications^[2], calling on behalf of large publishers like Condé Nast for magazines including Reader's Digest, People and Ladies' Home Journal.

Influence

Currently the largest privately-owned telemarketing company in the United States, the company employs about 5,000 people and generates around $185 million in annual revenue. Their representatives make 250 million inbound and outbound calls annually.

Charity

DialAmerica has demonstrated strong industry leadership on a variety of fronts. Foremost is the company's Sponsor program which has generated over $200 million for a variety of charities, including MADD, Special Olympics, and Doernbecher Children's Hospital. DialAmerica employees are routinely encouraged to donate money to DialAmerica under the promise of it going to charities in exchange for certain rewards, such as getting to dress more casually on certain days of the week. Additionally, DialAmerica's President, Art Conway, sits on the board of the Direct Marketing Association.

Locations

DialAmerica has 22 offices spread throughout the continental U.S. The vast majority of call centers are outbound facilities, contacting consumers for the purpose of conducting phone sales, in many major cites, such as Omaha, Nebraska; San Diego, California; Columbus, Ohio; and Jacksonville, Florida. DialAmerica also has several inbound facilities which are located in Athens, Georgia, Pittsburgh, Pennsylvania, and Charleston, South Carolina. Unlike outbound centers, which concentrate on cold calling consumers over the telephone in order to encourage sales, inbound call centers exist to take calls from consumers. Consumers call with a variety of needs from applying for a credit card, to ordering a wig, and it is the inbound representatives who assist them over the telephone. The inbound facilities also serve as hubs for the company's quality assurance department.

References

1. ^ "DialAmerica Corporate Overview". http://dialamerica.com/Corporate/ourpeople.asp. Retrieved 2008-03-15. 
2. ^ "DialAmerica Magazines". http://dialamericamags.com/Default.aspx?AspxAutoDetectCookieSupport=1. Retrieved 2008-03-15. 

External links

• DialAmerica official site