American Type Founders (list of types)

American Type Founders (list of types)

American Type Founders was the largest producer of foundry type in the world, not only of in-house designs, but also from designs that came from merged firms;

Contents

ATF Designs

These foundry types were designed and produced by American Type Founders:

Barnhart Brothers & Spindler

These foundry types were originally cast by Barnhart Brothers & Spindler:

A sample of Cooper Black.
  • Boul Mich (1927, Oz Cooper)
  • Cooper series
    • Cooper (1918, Oz Cooper) originally Cooper Oldstyle Roman
    • Cooper Italic (1924, Oz Cooper) included swash characters.
  • Cooper Black series
    • Cooper Black + Italic + Hilite (1922, Oz Cooper), this became ATF's second-best-selling type, after Copperplate Gothic.
    • Cooper Black Condensed (1926, Oz Cooper) 20% lighter than the Cooper Black, the designer described it as “condensed but not squeezed.”
    • Cooper Tooled Italic, not designed by Oz Cooper, but was actually a knock-off of a Cooper Italic by a German foundry.
  • Cooper Fullface + Italic (1929, Oz Cooper)
  • Dietz Text (c. 1927, Oz Cooper), from original drawings made by August Dietz.
  • Fifteenth Century (c. 1897, Berne Nadall), later released by ATF as Caslon Antique.
  • Pompeian Cursive (1927, Oz Cooper)

Bruce Type Foundry

These foundry types were originally cast by the Bruce Type Foundry:

  • Goldrush (c. 1885)

Central Type Foundry

These foundry types were originally cast by the Central Type Foundry of Saint Louis:

  • De Vinne (1898, Gustav Schroeder), named in honor of Theodore Low De Vinne, probably based upon Schelter & Giesecke's Romanisch.
    • De Vinne Roman (1898, Frederic Goudy), a book face based on Schroeder's display type.
  • Othello (1934, Morris Fuller Benton), a revision of an 1884 Central Type Foundry face.

Dickenson Type Foundry

These foundry types were originally cast by Dickenson Type Foundry:

  • Camelot (1896, Frederic Goudy), Goudy designed only the capitals, lower-case letters were evidently added by Dickinson/ATF designer Joseph W. Phinney.
  • Card Mercantile (1901, Morris Fuller Benton), a redesign of the two smallest sizes of an 1890’s Dickinson Type Foundry design that ATF had acquired when the companies merged in 1896.

Inland Type Foundry

These foundry types were originally cast by Inland Type Foundry:

  • Card Litho + Card Light Litho (1917, Morris Fuller Benton), a modification of a 1907 Inland Type Foundry design that ATF had acquired when the companies merged in 1912.
  • American Caslon (1919, Morris Fuller Benton), based on the Inland Type Foundry's Inland New Caslon, a version of a face originally cut by William Caslon in the 18th century.
  • Light Oldstyle (1916), probably an old front from Inland Type Foundry, but sometimes credited to Morris Fuller Benton.
  • Litho Antique, later updated as Rockwell Antique.
  • Pen Print Open (1921, Morris Fuller Benton), based on the Inland Type Foundry design of 1911.

Keystone Type Foundry

These foundry types were originally cast by Keystone Type Foundry:

  • John Hancock (1905)
  • Powell (1903, Frederic Goudy), commissioned by one Mr. Powell, then advertising manager for Mandel Brothers department store (earlier he had commissioned Pabst Old Style for another store), and named after him.

Marder, Luse, & Co.

These foundry types were originally cast by Marder, Luse, & Co.:

  • Copperplate Gothic Series
    • Copperplate Gothic Heavy (1905, Frederic Goudy), originally designed for Marder, Luse, & Co., ATF immediately adopted it and made it the first in a hugely successful series.
  • P. T. Barnum (1938 + 1949) a revival of Marder, Luse, & Co.'s nineteenth century French Clarendon, also known as Italian Condensed.[1]

H.C. Hansen Type Foundry

These foundry types were originally cast by H.C. Hansen Type Foundry:

  • Buffalo, originally cast in 1904 as Kolonial by the Woellmer Type Foundry, also cast as Columbia by the by the Amsterdam Type foundry.

Nineteenth Century Faces

These foundry types were cast before the consolidation by unspecified foundries:[2]

  • Altona
  • Octic
  • Telescope
  • Turius

References

  • Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983, ISBN 0-7137-1347-X.
  • MacGrew, Mac, American Metal Typefaces of the Twentieth Century, Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4.
  • Rollins, Carl Purlington American Type Designers and Their Work. in Print, V. 4, #1.
  1. ^ McGrew, Mac, American Metal Typefaces of the Twentieth Century, Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4, p. 25. Other sources, noltably Jaspert, credit this face to BB&S, while McGrew speculates that some of the sizes might actually have been cast from the Bruce Foundry's Italian Condensed #341.
  2. ^ Lawson, Alexander S., Anatomy of a Typeface, David R. Godine, Publisher, Boston, Massachusets, 1990, ISBN 0-87923-333-8, p. 297.

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