- Diadora
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Diadora 
Type Private Industry Sportswear and sports goods Founded 1948 in Italy Headquarters Giavera del Montello Key people Marcello Danieli
Mario Moretti PolegatoProducts Footwear
Sportswear
AccessoriesRevenue Unknown Owner(s) Geox S.p.A. Website www.diadora.com Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong.
Contents
History
Diadora Mythos Axeler, 2009
Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy[citation needed], a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.
Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots.[1] During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.
During the economic boom of the '60s, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.
Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the '70s came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas, Martin Mulligan, and the legendary Björn Borg.
The mid-'70s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in football (soccer).
On 30 June 1998, Invicta, an outdoor athletics equipment, company was acquired by Diadora.
In 2007, Diadora signed a contract with football club NK Dinamo Zagreb, Croatia.
In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that owns the trademark "DIADORA" in China, Hong Kong, and Macau and will manufacture, design, promote, distribute, and sell products bearing the "DIADORA" in those countries.[2]
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.[3]
Sponsorships
Australian football
Teams
Players
Cycling
Teams
Barloworld- Cannondale-Vredestein
Riders
Damiano Cunego- Marco Aurelio Fontana
Joaquín Rodríguez
Football
National Team
Teams
Africa
Al-Ittihad As-Sakndary- Asyut Petroleum
- Al-Mokawloon Al-Arab
- El Mansoura SC
Americas
Banfield from 2012
Audax Italiano
Deportivo Quito
Asia
Sukhothai- TOT-CAT F.C.
Jenin sport club
Europe
Hapoel Kfar Saba
Astana
Roda JC
K. Sint-Truidense V.V
Bodø/Glimt
- Viking F.K.
Karşıyaka- İstanbulspor
Associations
Diadora provides referee kits for the following associations:
Liga II
Super League- Super League
Players
- Ariel Ortega
Felipe Melo
Roy Keane- Roberto Baggio
- Filippo Inzaghi
- Giuliano Giannichedda
- Mauro Esposito
- Sergio Volpi
- Alessandro Grandoni
- Alex Pinardi
- Daniele Conti
- Massimo Loviso
- Giacomo Cipriani
- Eugenio Corini
- Paolo Orlandoni
- Francesco Cozza
- Marco Zambelli
- Riccardo Allegretti
- Francesco Antonioli
- Francesco Franzese
Rugby Union
Players
- Marco Bortolami
- Edoardo Candiago
- Leonardo Ghiraldini
George Smith
Tennis
Players
External links
Notes and references
- ^ "History". Diadora America. http://www.diadoraamerica.com/history.html. Retrieved 2008-08-07.
- ^ "Win Hanverky Forms Joint Venture Asserts Ownership of DIADORA Brand in the PRC, Hong Kong and Macau Market" (PDF) (Press release). Win Hanverky. 2008-04-07. http://www.winhanverky.com/UserFiles/File/Appendix%20E_eng.pdf.
- ^ Pagano, Margareta (21 June 2009). "Geox billionaire steps into Diadora". The Independent (London). http://www.independent.co.uk/news/business/news/sole-searching-geox-billionaire-steps-into-diadora-1711250.html. Retrieved 10 July 2011.
- ^ Asayag, Ophira. "Adidas leaving Beitar for Maccabi Haifa" (in Hebrew). One.co.il. http://www.one.co.il/Article/173232.html.
Categories:- Companies established in 1948
- Clothing companies of Italy
- Sporting goods manufacturers of Italy
- Italian brands
- Sportswear brands
- Privately held companies of Italy
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