- DB Breweries
-
Dominion Breweries Limited 
Type Private Industry Beverages Founded 1930 Headquarters Auckland, New Zealand Products Beers and lagers Parent Asia Pacific Breweries Limited (Singapore) Website http://www.dbbreweries.co.nz DB Breweries is a Singaporean and Dutch[1] brewing company operating in New Zealand. It was founded in 1930 by Sir Henry Kelliher and W Joseph Coutts with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu.[2][3] The company mainly produces pale lager. Its TUI brand is one of the better-known beers in New Zealand, partly due to strong advertising.
Asia Pacific Breweries acquired DB Breweries in 2004.
Contents
History
The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu, owned by W.J. Coutts, who became a director.
Coutts' son, Morton W. Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.[4]
Breweries
DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), Mainland Brewery (Timaru) and Monteith's Brewery (Greymouth).
The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.
Tui Brewery
Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right. These advertisements have caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'.
Liquorland
Liquorland was formed in New Zealand in 1981 as a wholesale liquor chain, growing to 18 stores in its first year of business. Although it shares the name, it is not related to Liquorland in Australia. Liquorland is a wholly owned subsidiary of DB Breweries who originated and owns the Master Franchise.[5]
Through acquisition of rival Dalgety NZ Ltd in 1982, the national chain expanded to 29 outlets. Further expansion throughout the 1980s with the acquisition of the Wilson Neill business in 1989 [6] saw Liquorland reach over sixty stores.
In April 2000 Liquorland’s business model changed from being managed stores to a total franchise chain called Liquorland Limited. Today Liquorland has almost 80 stores nationwide. Liquorland has grown to be a household name and is market leader in New Zealand with sales close to $300 million per year.
In November 2008, DB Breweries sold the company to Foodstuffs for an undisclosed sum. It is understood that DB was negotiating with both Progressive Enterprises (the holding company for Woolworths' New Zealand operations) and Foodstuffs. It was understood DB made it clear that consideration of future interests for franchisees and staff, as well as the continuation of the brand as a whole, formed a major part of the decision of whom to sell to.[7]
DB officially confirmed that it was looking to continue its relationship with the franchise, retaining marketing and supply agreements.
Radler Trademark
DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two year court battle.[8] The Society of Beer Advocates likens this trademark to being able to trademark the work 'Muesli' for cereal and is disappointed in this result as the word radler is commonly used in Europe[9]. This ruling has also been labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.[10]
Beer
A 330mL can of DB Bitter beer can- Amstel Light
- Budejovicky Budvar
- DB Bitter
- DB Draught
- Erdinger
- Export Gold
- Heineken
- Monteith's
- Murphy's
- Sol
- Tiger
- Tui
Other Brands
- Flame
- Bulls Eye
- Double Brown
References
- ^ "Asia Pacific completes takeover of DB Breweries". Modern Brewery Age. 2004. http://findarticles.com/p/articles/mi_m3469/is_34_55/ai_n6201009.
- ^ "Sir Henry Kelliher". 1997-09-06. http://kellihercharitabletrust.org.nz/sirhenrybio.htm. Retrieved 2007-07-05.
- ^ "DB History Timeline". http://www.dbbreweries.co.nz/Files/DB_History_Timeline.pdf. Retrieved 17 October 2010.
- ^ Timeline Business History. DB Breweries.
- ^ "Liquorland Website". 2007-09-19. http://www.liquorland.co.nz/corporate-info/. Retrieved 2007-09-19.
- ^ Purchase of Wilson Neill by Brierley Investments court decision {{{litigants}}}. Text
- ^ Swann, Allan (3 November 2008). "Foodstuffs gets one up on Woolworths with Liquorland purchase". National Business Review. http://www.nbr.co.nz/article/foodstuffs-gets-one-woolworths-with-liquorland-purchase-37247. Retrieved 12 September 2011.
- ^ "Battle of the brewers: DB can keep 'Radler'". The New Zealand Herald. 14 July 2011. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10738427. Retrieved 12 September 2011.
- ^ "Society of Beer Advocates". 2011-07-18. http://www.soba.org.nz/Home/tabid/39/vw/1/ItemID/54/Default.aspx. Retrieved 2011-07-18.
- ^ "Radler case sparks call to review law". The New Zealand Herald. 20 July 2011. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10739571. Retrieved 12 September 2011.
External links
Categories:- Beer and breweries in New Zealand
- Companies of New Zealand
- Heineken subsidiaries
- Companies based in Auckland
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