- Murphy's Irish Stout
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A pint of Murphy's
Murphy's Irish Stout is a dry stout brewed in County Cork according to the original recipe by Murphy's Brewery since 1856.[1]
In comparison to its heavier and more bitter chief competitors, Guinness and Beamish, Murphy's is a lighter and sweeter dry stout.[2][3] Its flavour is evocative of caramel and malt,[4] and is described as "a distant relative of chocolate milk".[2] The resemblance to milk extends beyond flavour to texture; Murphy's is free from any hint of carbonation,[2] and is delivered "black as strong cappuccino" with an inch of foam – "the head" – on top.[5] The head, in particular, is lauded for its remarkably thick and creamy nature and its "spoonable" density.[6]
After years as a mostly local beer, the acquisition of the brewery by Heineken - with a consequent expansion in distribution - exposed Murphy's to the international drinking community. A series of television adverts exposed the Murphy brand of stout to a larger world-wide audience, voice overs by actor Tony Clarkin. As the fastest growing stout in the world,[7] Murphy's is available in 70 countries worldwide.[8] Critical reception of the beverage outside its native land has been generally positive. As an example, the '"Beer Bites" column of The Daily Orange granted it "three and a half out of four mugs"[2].
In addition to being distributed in kegs, Murphy's Irish Stout is also available in a can. In order to simulate the appearance and texture of the tap version, cans of Murphy's Irish Stout contain a nitrogen widget, which increases the creaminess of the head when poured into a glass or mug.[9]
Murphy's Irish Stout was the title sponsor of the Irish Open golf tournament from 1994 to 2002.[10]
References
- ^ "Murphy's Stout". Cheers. 2000-03-01.
- ^ a b c d West, Bill (2007-11-30). "Beer Bites". The Daily Orange. http://media.www.dailyorange.com/media/storage/paper522/news/2007/11/30/Feature/Beer-Bites.Murphys.Irish.Stout-3124925.shtml. Retrieved 2008-04-27.
- ^ Brown, Andrew C. (1986-02-03). "A Dutch Challenge to the King of Stout". Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/1986/02/03/67077/index.htm. Retrieved 2008-04-27.
- ^ Givens, Ron (1996-03-15). "Holiday for the Stout-Hearted". New York Daily News. http://www.nydailynews.com/archives/entertainment/1996/03/15/1996-03-15_holiday_for_the_stout-hearted.html. Retrieved 2008-04-27.
- ^ Whiting, Sam (2001-03-14). "Living It Up Like the Irish". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/03/14/FD205311.DTL&type=food. Retrieved 2008-04-27.
- ^ Lehndorff, John (2001-03-16). "Pub grub for all year". Rocky Mountain News. http://www.rockymountainnews.com/news/2001/Mar/16/pub-grub-for-all-year/. Retrieved 2008-04-27.
- ^ Singer, Penny (1997-12-07). "Surveying Beer Market From White Plains". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9500EED6153DF934A35751C1A961958260. Retrieved 2008-04-27.
- ^ "Heineken Ireland breaks 20% market share mark". RTÉ.ie. 2006-02-26. http://www.rte.ie/news/2006/0222/heineken-business.html. Retrieved 2008-04-27.
- ^ Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria Lynn (2001). Strategic Marketing Management Cases (7 ed.). Michigan: McGraw-Hill/Irwin. p. 347. ISBN 978-0072514827. http://books.google.com/books?id=6-TtAAAAMAAJ. Retrieved 18 June 2011. "For most of its first 135 years, Murphy's Irish Stout was available only in draft form in pubs throughout Ireland. A packaging innovation (draughtflow cans) was launched in October 1992. A plastic device (called a widget) is fitted into the bottom of the can which nitrates the liquid after the can is opened, creating the famous creamy head and giving the product a publike taste."
- ^ sportspromedia.com - Heineken to sponsor Irish Open - 2011-07-27
External links
Categories:- Beer and breweries in Ireland
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