Liquorland

Liquorland

Type	Subsidiary
Industry	Retail
Headquarters	Hawthorn East, Victoria, Australia
Key people	Tony Leon, General Manager, Coles Liquor
Products	Liquor
Parent	Wesfarmers
Website	www.liquorland.com.au

Liquorland is an Australian liquor chain owned by Wesfarmers. Liquorland is one of three brands within Wesfarmers' Coles division.^[1], along with fine-wine focussed Vintage Cellars and the larger discount format 1st Choice Liquor Superstore. The chain comprises 629 stores as at December 2010.^[2]

Most Liquorland outlets are adjacent to or within Coles Supermarkets or BI-LO outlets, except in Queensland, where legislation disallows this practice. In order to maintain a presence, Liquorland operates the Spirit Hotel chain in Queensland, comprising 95 hotels as at December 2010.^[2]

Sub-brands

• Liquorland Express – drive-through and compact Liquorland stores
• Liquorland Direct – Liquorland's online and mail/phone order business
• Spirit Hotel Group – operates hotels in Queensland

References

1. ^ "Coles Division". Wesfarmers. http://wesfarmers.com.au/our-businesses/coles.html. Retrieved 3 January 2011. 
2. ^ ^{a b} "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Nzk0MDB8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1. Retrieved 31 January 2011. 

External links

• Liquorland