- Opinion Research Corporation
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Opinion Research Corporation Type subsidiary Industry Market Research, Business Services Founded 1938 Headquarters Princeton, New Jersey Key people Marc Litvinoff(President)[1] Products Research
Social research
Marketing researchRevenue $499.9 million (InfoGROUP2009)[2] Operating income $21.1 million (InfoGROUP2009)[3] Parent Lake Capital Website opinionresearch.com Opinion Research Corporation, based in Princeton, New Jersey, is a demographic, health, and market research company. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939.[4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[5] The company announced its' return to independent status through a partnership and majority investment from Lake Capital effective 1st July 2011. [6]
ORC has its worldwide headquarters in Princeton, and offices across the U.S.A., Europe and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement strategies, market planning & development, employee engagement, corporate brand & reputation management, competitive intelligence and on-demand business intelligence. [7]
Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York, Chicago, Boston, Washington D.C., Minneapolis, and Seattle.
ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.
The Company’s research is seen around the world through the CNN/Opinion Research Corporation Poll® [8] and through its partnership with NYSE Euronext [9] on the annual NYSE Euronext CEO Report [10] which surveys CEOs of the New York Stock Exchange’s listing companies on topics ranging from globalization and governance to strategy and human resources.
References
- ^ "ORC Corporate Leadership Team". http://www.opinionresearch.com/are_team.shtml.
- ^ "infoGROUP Inc. - FORM 10-K - February 26, 2010". http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US.
- ^ "infoGROUP Inc. - FORM 10-K - February 26, 2010". http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US.
- ^ "ORC Corporate History". http://www.opinionresearch.com/are_history.shtml.
- ^ InfoUSA Press Release, December 6, 2006
- ^ "ORC INTERNATIONAL RETURNS TO INDEPENDENT STATUS --- ANNOUNCES PARTNERSHIP WITH AND INVESTMENT FROM LAKE CAPITAL, 7th July 2011". http://www.prfire.co.uk/press-release/orc-international-returns-to-independent-status-----announces-partnership-with-and-investment-from-lake-capital-96180.html.
- ^ "infoGROUP Inc. - FORM 10-K - February 26, 2010". http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US.
- ^ "Obama approval hits new low, CNN.com September 24, 2010". April 13, 2006. http://articles.cnn.com/2010-09-24/politics/obama.approval.poll_1_opinion-research-corporation-poll-approval-rating-democratic-candidates?_s=PM:POLITICS.
- ^ "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext “Back to Business” CEO Survey Reveals - NYSE Euronext press release June 10,2010". http://www.nyse.com/press/1276165872633.html.
- ^ "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext “Back to Business” CEO Survey Reveals - NYSE Euronext press release June 10,2010". http://www.nyse.com/press/1276165872633.html.
External links
Categories:- Companies based in Princeton, New Jersey
- Companies listed on NASDAQ
- Marketing research companies of the United States
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