Pattison Outdoor Advertising

Pattison Outdoor Advertising

Pattison Outdoor Advertising is the largest Canadian-owned out of home advertising company, holding a 51% market share of the core out of home advertising product in Canada (horizontal posters) with a 40% market share of all traditional out of home media in the country (Canadian Outdoor Measurement Bureau Market Data Report, October 2006).

Pattison Outdoor is a division of the Jim Pattison Group, a Vancouver, British Columbia based multi-industries company wholly owned by Jim Pattison.

Pattison Outdoor Advertising offers a variety of out of home advertising displays and serves direct retail clients and advertising agencies from eighteen sales offices in Canada. The head office is located in Oakville, Ontario (serving metro Toronto) with five other Ontario offices in London, Windsor, Barrie and Niagara Falls/St. Catharines.

The Eastern Region has four offices located in Halifax, Moncton, Montreal and Ottawa. The Prairie Region consists of six offices in Thunder Bay, Winnipeg, Regina, Saskatoon, Calgary and Edmonton. The Pacific Region has three offices in Burnaby (serving metro Vancouver), Kelowna and Victoria.


In November 1967, the Jim Pattison Group entered the outdoor advertising industry with the acquisition of Seaboard Advertising. Seaboard was founded in 1908 as Bond & Ricketts Ltd. and was one of Canada's first outdoor advertising companies. The company named changed to Ruddy-Duker, and in 1936 it was sold to Neon Products. By 1946 the outdoor advertising portion of Neon Products business was a subsidiary company named Seaboard Advertising. By 1967, Jim Pattison had acquired all the shares of Neon Products/Seaboard and turned the public company into a private holding. Based in Burnaby, British Columbia, Seaboard served outdoor advertisers in British Columbia. The Seaboard name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.

Hook Outdoor Advertising was founded as Hook Signs in Edmonton, Alberta in 1908 and incorporated as Hook Signs Ltd. in February, 1913. The company was a major supplier of store identification, display, vehicle and gold leaf signage in the early days of Edmonton. It introduced some of the first neon signs in the city 1939. In 1932, the company bought the billboards of the Ernest Willis Company in Calgary, Alberta and in 1936, the company bought the billboards of Ruddy Duker in Edmonton. Over the years the billboard advertising business overtook the display signage business until by the 1970s Hook was predominantly and outdoor advertising company. The company expanded beyond Edmonton and Calgary and by 1985 it served cities throughout the province of Alberta. The Jim Pattison Group bought the shares of Hook Signs Ltd. in 1981 and turned the company into a private holding, Hook Outdoor Advertising. The Hook name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.

Gould Outdoor Advertising was founded in Midland, Ontario in 1913. The company established billboard advertising displays throughout southwestern Ontario, establshing major plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquarted in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.

The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations were merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicité Metrobus. Today, Pattison provides transit advertising in the major cities of Ottawa, Thunder Bay, Winnipeg, Calgary and Edmonton as well as in a number a smaller Canadian cities.

Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group.

Since becoming Pattison Outdoor Advertising, the company has strengthened its presence as a national out of home advertising company. Through expansion into new markets by building or acquisitions, and growth in existing markets, the company now has traditional outdoor advertising displays in almost 300 communities from coast to coast in Canada.


Pattison Outdoor Advertising’s inventory includes the following out of home media:

* Horizontal and Vertical Poster Panels
* Backlit Posters
* Transit Shelter Advertising / Street Ads
* Superboards
* Spectaculars and Wall Murals
* Bus Bench and Bike Rack Advertising
* Mall Posters
* Mall Banners and Custom Vinyl Displays
* Transit Vehicle Exterior King and Seventy Posters
* Transit Vehicle Interior Cards
* Transit Exterior Vinyl Displays: SuperBuses, UltraTails, Bus Murals, Headliners
* Light Rail Transit (LRT) Station Posters
* Airport Exterior Displays
* Airport Interior Advertising
* Ferry Vessel and Terminal Advertising


Pattison Outdoor is a member of:

* The Canadian Outdoor Measurement Bureau (COMB)
* Advertising Standards Canada
* The Outdoor Marketing Association of Canada (OMAC)
* Print Measurement Bureau (PMB)


Major clients include:

* Tim Hortons
* Molson/Coors
* Bell Mobility
* Coca Cola
* Telus Mobility
* McDonald's
* Dairy Farmers of Canada
* Pepsi
* Provincial Government Lotteries
* Rogers Media
* Overwaitea Food Group
* Microcell (Fido)
* Rogers Wireless
* Samsung
* Corus Entertainment
* CHUM Ltd.
* Telus
* Canadian Broadcasting Corporation
* Taco Bell
* Toronto Star
* Transat AT
* CanWest Television
* Ontario Lottery & Gaming Corp.
* Wendy's
* Westjet

External links

* [ Pattison Outdoor Advertising]
* [ The Jim Pattison Group]
* [ Canadian Outdoor Measurement Bureau]
* [ Advertising Standards Canada]

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