I Can't Believe It's Not Butter

I Can't Believe It's Not Butter is a brand of margarine produced by Becel/Flora/Promise, which is a subsidiary of Unilever [http://www.icbinb.com/] [http://www.unilever.com/ourbrands/foods/Becel_Flora.asp] . It was introduced to the US in 1986 and later to the UK in 1991. [http://www.unilever.co.uk/ourbrands/foods/icantbelieveitsnotbutter.asp]

Advertising campaigns

Advertisements featuring the product often end with the question, "I Can't Believe It's Not Butter, can you?"

Model Fabio Lanzoni appeared in a number of ads for the product Fact|date=January 2008. On June 7, 2006, Greg Vaughan was officially named the new product spokesman Fact|date=January 2008.

A 2006 advertising campaign in the UK features Ozzy Osbourne and impressionist Jon Culshaw doing an impression of Osbourne Fact|date=January 2008.

Nutritional information

Although the manufacturer claims that the product contains no trans fat, this may not be entirely true. Checking the ingredients listed on the package shows hydrogenated and partially hydrogenated oils as part of the makeup. This is because the Food and Drug Administration (FDA) allows food manufacturers to make the claim as long as each serving of the product has less than half a gram of trans fat. In a serving of 14g, this equates to up to 3.5% trans fat by weight.

The ingredients for the Original with Sweet Cream Buttermilk variety include:

*Vegetable Oil Blend (liquid soybean oil, liquid canola oil, hydrogenated soybean oil, partially hydrogenated soybean oil, liquid canola oil)
*Water
*Sweet cream buttermilk
*Salt
*Soy lecithin
*Vegetable mono- and diglycerides
*Potassium sorbate and calcium disodium EDTA (used to protect quality)
*Citric acid
*Natural and artificial flavors
*Vitamin A (palmitate)
*Beta carotene (for color)

In popular culture

* In "The Simpsons" episode "Secrets of a Successful Marriage", when in his job interview to teach an adult education class at the Springfield "Adult Education Annex", Homer is asked if he has any skills, and says he has the ability to tell "The difference between butter, and I Can't Believe It's Not Butter", only for the interviewer to say he cannot and nor can anybody else.
* In the "Family Guy" episode "8 Simple Rules for Buying My Teenage Daughter", after Meg expresses her disbelief in Neil not liking her anymore, Mort follows by uttering that he can't believe he has lost $34,000, to which Peter finally says "I can't believe it's not butter! Stick around! More "Family Guy" coming up!"
* One of the Chuck Norris Facts is "Chuck Norris "can" believe it's not butter."
* In "The Vicar of Dibley" episode 'Animals', Alice expresses confusion over the name: "You know that stuff they're selling now at the local shop, 'I Can't Believe It's Not Butter'? Well, I can't believe it's not butter. Then yesterday, I went to Crookenden and I bought this other stuff, like a sort of home-brand, you know? And you know, I can't believe it's not I Can't Believe It's Not Butter. Well, you know I Can't Believe It's Not Butter? No no, I mean you know the stuff that I can't believe is not butter is called I Can't Believe It's Not Butter. Well I can't believe the stuff that is not I Can't Believe It's Not Butter is not I Can't Believe It's Not Butter and I can't believe that both I Can't Believe It's Not Butter and the stuff that I can't believe is not I Can't Believe It's Not Butter are both, in fact, not butter. And I believe they both might be butter, in a cunning disguise. And in fact there's a lot more butter around than we all thought there was."
* In "Everybody Hates Chris" episode "Everybody Hates Earth Day", Chris' uncle says that he helps the planet by using "I can't believe it's not margarine".

ee also

*Butter
*Margarine
*Incredibility

External links

* [http://www.tasteyoulove.com/ I Can't Believe It's Not Butter! USA Website]
* [http://www.unilever.co.uk/ourbrands/foods/icantbelieveitsnotbutter.asp I can't Believe it's not Butter! UK Website]

* [http://www.fromwhatiheard.com/2008/04/03/i-cant-believe-its-not-fat-free/ Beware of so-called 'fat free' butter sprays!]