Miss World Sweden

Miss World Sweden

Miss World Sweden Inc. is a private-owned competition, tasked with verifying a Swedish delegate, to the global contest, Miss World. The contest was sponsored from 1949–1999 partly by the magazine VeckoRevyn and the title was handed out to the first runner-up in the Miss Sweden pageant, but lost the franchise in 2003. The pageant is under sponsorship by Studio Fashion Inc and the marketing is made by the women's magazine Hänt Extra.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared every year since the first edition in 1951. Many of the contestants have gone on to notable careers in television and film.

Contents

Controversry

In the 1970 Miss World pageant, held in London, United Kingdom, controversy followed after the result was announced. Black contestant Jennifer Hosten (1928-) of Grenada won, and black contestant Pearl Jansen of South Africa placed second, after which the BBC and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss Sweden Marjorie Christel Johansson, while Miss Grenada received only two firsts, yet Johansson finished fourth. Since the Prime Minister of Grenada, Sir Eric Gairy, was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outside Royal Albert Hall after the contest and chanted "Swe-den, Swe-den". Four days later, organising director Julia Morley (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title. (In 1979 Gairy was overthrown after years of corruption, favoritism, and human rights abuses.)

Rita Rudolfsson Berntsson, at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derriere. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

Jennifer Palm Lundberg placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runner-ups each declined the crown for various reasons.

Miss World Sweden

The Miss World Sweden Organization was created in 2003 in response to Sweden's recent lack of interest at the Miss World pageant. It is a branch from the late Miss Sweden pageant.

Year Winner Origin Placement
2003 Ida Söfringsgärd Växjö
2004 Eva Helena Hjertonsson Kalmar 20th place
2005 Liza Berggren Gothenburg 21st place
2006 Cathrin Skoog Nalden 18th place
2007 Annie Oliv Gothenburg 4th place
2008 Jennifer Palm Lundberg Sigtuna
2009 Erica Trisha Harrison Stockholm
2010 Daniela Karlsson Stockholm

Selected delegates

Year Name Result
1951 Kicki Håkansson Miss World 1951
1952 May Louise Flodin Miss World 1952
1953 Ingrid Johansson  
1954 Margareta Westling  
1955 Anita Åstrand 4th Runner-Up
1956 Eva Bränn 4th Runner-Up
1957 Ellenor Edin  
1958 Harriett Margareta Wågström 3rd Runner-Up
1959 Carola Håkansson  
1960 Barbara Olsson
1961 Ingrid Margareta Lundquist
1962 Margareta Palin
1963 Greta Qviberg 4th Runner-Up
1964 Agneta Malmberg
1965 Britt Marie Lindberg Semi-finalist
1966 Ulla Andersson
1967 Eva Englander Semi-finalist
1968 Gunilla Friden Semi-finalist
1969 Ingrid Marie Ahlin
1970 Marjorie Christal Johansson 3rd Runner-Up
1971 Simonetta Kohl Semi-finalist
1972 Rita Rudolfsson Berntsson
1973 Mercy Nilsson
1974 Jill Lindquist 4th Runner-Up
1975 Agneta Catharina Magnusson
1976 Anne Christine Gernandt
1977 Mary Ann Catrin Stävin Miss World 1977
1978 Ossie Margareta Carlsson 1st Runner-Up
1979 Ingrid Marie Säveby
1980 Kerstin Monica Jernemark Semi-finalist
1981 Carita Gustafsson
1982 Annelie Margareta Sjöberg
1983 Eva Lisa Törnquist
1984 Birgitta Madeleine Gunnarsson
1985 Anne Bolette Jill Christophersson Semi-finalist
1986 Elisabeth Marita Ulvan
1987 Karin Charlotta Trydell
1988 Cecilia Margareta Hörberg Semi-finalist
Miss Hawaiian Tropic 1984
1989 Lena Berglind
1990 Daniela Maria Jessica Almen
1991 Catrin Olsson
1992 Ulrika Johansson
1993 Victoria Silvstedt Semi-finalist
1994 Sofia Andersson
1995 Jeanette Hassel
1996 Åsa Johansson
1997 Sofia Joelsson
1998 Jessica Almenäs
1999 Jenny Louise Torsvik
2000 Ida Sofia Manneh
2001 Camilla Bäck
2002 Sofia Hedmark
2003 Isabelle Jonsson (Disqualified)

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