City of license Madison, Wisconsin
Broadcast area Madison, Wisconsin
Branding Magic 98
Slogan "Real Music Variety"
Frequency 98.1 MHz FM
Format Adult Contemporary
ERP 36,000 watts
HAAT 176 meters
Class B
Facility ID 41900
Callsign meaning W MaGic N
Former callsigns WISM-FM (Before 27 December 1983)
Owner Mid-West Family Broadcasting
Webcast Listen Live
Website magic98.com

WMGN (98.1 FM, "Magic 98") is a radio station licensed to and serving the Madison, Wisconsin area. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated Adult Contemporary music as "98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one the top stations in the Madison radio market.

Notable programming includes a weekday morning show with Pat O'Neill and Bob Bonner, a "Five at Five" feature on weekday evenings with five songs in the same theme, and syndicated advice and love calls host Delilah. Weekend programming includes "Saturday at the 70s", "Sunday At The 80s", and American Top 40 70s and 80s.

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