WHLK

Infobox Radio station
name = WHLK


city = De Forest, Wisconsin
area = Madison, Wisconsin
branding = "93-1 The Lake"
slogan = "Everything Classic Rock"
airdate = July 2003
frequency = 93.1 MHz
format = Classic rock
power =
erp = 6,000 watts Horizontal 5, 400 watts Vertical
haat =
class = A
facility_id =
callsign_meaning = LK = "Lake"
former_callsigns = WHIT (7/2003-12/2005)
owner = Mid-West Family Broadcasting
sister_stations = WJJO, WJQM, WLMV, WMGN, WTDY, WTUX, WWQM
webcast = [http://nick11.surfernetwork.com/WHLK Listen Live]
website = http://www.931thelake.com
affiliations =

WHLK ("93.1 The Lake") is a radio station serving Madison, Wisconsin and surrounding areas. The station is owned by Mid-West Family Broadcasting, and offers a classic rock format.

History

WHLK was launched in July 2003 under the WHIT call letters. While testing its signal, the station aired themes from various classic TV shows under the moniker "TV93" [http://wisconsinbroadcasting.com/Format%20Change%20Files/WHIT_Stunting.m3u] before launching into "timeless rock" as "93.1 The Lake" on July 25, 2003 [http://wisconsinbroadcasting.com/Format%20Change%20Files/WHIT_Debut.m3u] . The first song played was "Rock'n Me" by Steve Miller.

In December 2005, (the month WHIT changed call letters to WHLK), "The Lake" began simulcasting on new frequency 106.7 (WSLK). This simulcast ended in January 2007, when WSLK became a Rythmic Hits station (WJQM).

Since the beginning of 2007, the station has evolved into a harder-edged classic rock station, highlighted by a new morning drive-time show hosted by former WJJO personality Greg Bair as well as a new station logo and imaging ("Everything Classic Rock").

On-Air Personalities

*Greg Bair
*Kurt Baron
*Sara Freeman
*John "Sly" Sylvester
*Sue Peterson

On-Air Features

*"Perfect Playlist" (12pm Weekdays) - 10 listener-requested songs.
*"The Lakeside" (11pm Mondays-Thursdays) - One side of a classic album is played on a vinyl turntable.
*"Live on the Lake" (7pm-Midnight Saturdays) - Live concert performances.
*"The Deep End" (8-10am Sundays)

tation Logo History

External links

* [http://931thelake.com The Lake Website]
* [http://www.midwestfamilybroadcasting.com/index.php3 Mid-West Family Broadcasting website]
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