Computer-assisted telephone interviewing

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Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data.^[1] The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant.

CATI may function in the following manner

• A computerized questionnaire is administered to respondents over the telephone.
• The interviewer sits in front of a computer screen
• Upon command, the computer dials the telephone number to be called.
• When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer.
• Interim and update reports can be compiled instantaneously, as the data are being collected.
• CATI software has built-in logic, which also enhances data accuracy.
• The program will personalize questions and control for logically incorrect answers, such as percentage answers that do not add up to 100 percent.
• The software has built-in branching logic, which will skip questions that are not applicable or will probe for more detail when warranted.

See also

• Computer-assisted web interviewing
• Computer-assisted personal interviewing
• Automated computer telephone interviewing
• Official statistics
• Bureau of Labor Statistics

References

1. ^ "BLS Information". Glossary. U.S. Bureau of Labor Statistics Division of Information Services. February 28, 2008. http://www.bls.gov/bls/glossary.htm. Retrieved 2009-05-05. 

• Marketing Research. School of Business & Accountancy, Ngee Ann Polytechnic. Jonas Lee. Pearson.

This article related to telecommunications is a stub. You can help Wikipedia by expanding it.v · Categories: Telecommunications stubs Market research Data collection Labor terms Wikimedia Foundation. 2010. Игры ⚽ Нужно решить контрольную? Maksimilijan Vanka Phase correlation Look at other dictionaries: Computer-assisted telephone interviewing — CATI Pour les articles homonymes, voir Catí. Le CATI est une technique d enquête des sciences sociales et du marketing par laquelle l enquêteur interroge ses enquêtés par téléphone tout en suivant sur un écran d ordinateur individuel un script… …   Wikipédia en Français Computer-assisted web interviewing — Sociology …   Wikipedia Computer-assisted personal interviewing — Sociology …   Wikipedia computer-assisted telephone interviewing — CATI A system in which a telephone interviewer conducts a sales or marketing interview, using a computer and a computerized questionnaire. This system reduces the number of errors as the interviewer keys in the respondent s answers as they are… …   Big dictionary of business and management computer-assisted — comˈputer asˌsisted adjective COMPUTING done with the help of a computer; = computer aided: • computer assisted telephone interviewing • computer assisted trading * * * computer assisted UK US adjective [before noun] ► …   Financial and business terms Automated computer telephone interviewing — (ACTI) is a telephone surveying technique by which a computer with speaker independent voice recognition capabilities asks respondents a series of questions, recognizes then stores the answers, and is able to follow scripted logic and branch… …   Wikipedia Computer Assisted Web Interview — Eine Online Umfrage ist eine internetbasierte Befragungs Methode in der empirischen Sozial , Markt und Meinungsforschung. Im Gegensatz zu einem gedruckten Fragebogen wird ein Online Fragebogen im Internet Browser ausgefüllt. Inhaltsverzeichnis 1… …   Deutsch Wikipedia Computer-aided — or computer assisted is a prefix that hints to the use of a computer as an indispensable tool in a certain field, usually derived from more traditional fields of science and engineering. Instead of the prefix computer aided or computer assisted,… …   Wikipedia CATI — Computer Assisted Telephone Interviewing …   Acronyms CATI — Computer Assisted Telephone Interviewing …   Acronyms von A bis Z 18+ © Academic, 2000-2024 Contact us: Technical Support, Advertising Dictionaries export, created on PHP, Joomla, Drupal, WordPress, MODx. Mark and share Search through all dictionaries Translate… Search Internet Share the article and excerpts Direct link … Do a right-click on the link above and select “Copy Link”