Daytime Emmy Award

Daytime Emmy Award
Daytime Emmy Award

A Daytime Emmy Award
Awarded for Excellence in daytime television
Presented by NATAS/ATAS
Country  United States
First awarded 1974
Official website

The Daytime Emmy Awards are awards presented by the New York-based National Academy of Television Arts and Sciences and the Los Angeles-based Academy of Television Arts & Sciences in recognition of excellence in American daytime television programming. Ceremonies generally are held in May or June.

Emmys are considered the television equivalent to the Academy Awards (for film), Grammy Awards (for music) and Tony Awards (for stage).[1][2]



The first daytime-themed Emmy Awards were given out at the primetime ceremony in 1972, when The Doctors and General Hospital were nominated for Outstanding Achievement in a Daytime Drama. That year, The Doctors won the first Best Show Daytime Emmy. In addition, the award for Outstanding Achievement by an Individual in a Daytime Drama was given to Mary Fickett from All My Children. A previous category "Outstanding Achievement in Daytime Programming" was added once in 1968 with individuals like Days of our Lives star MacDonald Carey nominated. Due to voting rules of the time judges could opt to either award one or no Emmy, and in the end they decided that no one nominated was deserving of the golden statuette. This snub outraged then Another World writer Agnes Nixon, causing her to write in The New York Times, "...after viewing the recent fiasco of the Emmy awards, it may well be considered a mark of distinction to have been ignored by this group."[3]

Longtime General Hospital star John Beradino became a leading voice to have daytime talent honored with special recognition for their work. The first separate awards show made just for daytime programming was broadcast in 1974 from the Channel Gardens at Rockefeller Center in New York. The hosts that year were Barbara Walters and Peter Marshall. The gala is now usually held at nearby Radio City Music Hall, with occasional broadcasts from Madison Square Garden. The 2006 Emmys were held at the Kodak Theatre in Los Angeles (the first time they have ever been held outside of New York), where the Academy Awards have been presented since the venue's opening in 2001.[4] The Kodak Theatre also hosted the 2007 and 2008 ceremonies.

Due to the relatively small talent pool in daytime television, it has become common for the same people to be nominated repeatedly. The most infamous of these is All My Children star Susan Lucci, whose name became synonymous with being nominated for an award and never winning, after having been nominated 18 times without receiving an award before finally winning a Daytime Emmy for Best Actress in 1999.[5]

In 2003, in response to heavy criticism of bloc voting in favor of shows with the largest casts, an additional voting round was added to all the drama acting categories.[6] Known as the "pre-nominations", one or two actors from each show is selected to then move on and be considered for the primary nominations for the awards.[7]


The show originally aired during the daytime hours but moved to night time in 1991. Many special events have aired before the live telecast in an attempt to grab households tuning in for the awards. ABC/Disney's SoapNet cable channel, which airs special programming revolving around the Daytime Emmys in the month before the show, broadcasts a red carpet special before the awards ceremony, and a post-show. When NBC hosted the awards shows, it would air special one-off episodes of their soap operas, such as Another World: Summer Desire. During the past three turns for CBS, the network has used the first hour to carry The Price Is Right specials, a United States Navy primetime special, and, in 2007, a repeat of that morning's final episode with original host Bob Barker. However, the program's Friday night timeslot as of late, which is the second-least viewed night of television, can also be blamed for the program's decline.

For many years, the show was produced by one of its own Lifetime Achievement honorees, Dick Clark. Each show from 2004 to 2008 was produced by White Cherry Entertainment.

In August 2009, The CW broadcast the Daytime Emmys for the first time, despite that network not having any daytime programming, due to the other networks declining to carry it. The airing delivered the ceremony's lowest ratings ever (0.6/2 in 18-49, 2.72m),[8] but it did outperform The CW's weak averages on the night that summer. The 37th Annual Daytime Emmy Awards were broadcast in June 2010 on CBS.

Award categories

Daytime Emmys are awarded in the following categories:



  • Directing For A Game/Audience Participation Show
  • Directing For A Drama Series
  • Directing For A Talk Show
  • Directing For A Lifestyle Show
  • Directing For A Children's Series
  • Directing For A Children/Youth/Family Special
  • Directing For A Special Class Program



  • Writing For A Drama Series
  • Writing For A Children's Series
  • Writing For A Children/Youth/Family Special
  • Writing For A Special Class Special

Prior to 2007, the Lifestyle categories were previously known as the Service Show categories.

Creative Arts Daytime Emmys

Creative Arts Emmy Awards are awarded in the following categories:

  • Art direction
    • Art Direction- Set Decoration- Scenic Design
    • Art Direction- Set Decoration- Scenic Design For A Drama Series
  • Casting For A Drama Series
  • Costumes
    • Costume Design For A Series
    • Costume Design For A Drama Series
  • Editing
    • Single Camera Editing For A Series
    • Multiple Camera Editing For A Series
    • Multiple Camera Editing For A Drama Series
  • Hairstyling
    • Hairstyling For A Series
    • Hairstyling For A Drama Series
  • Lighting Direction
    • Lighting Direction For A Series
    • Lighting Direction For A Drama Series
  • Main Title Design
  • Makeup
    • Makeup
    • Makeup For A Drama Series
  • Music
    • Music Direction and Composition
    • Music Direction and Composition For A Drama Series
    • Original Song
  • Sound Editing and Mixing
    • Sound Editing For A Series
    • Sound Editing For A Drama Series
    • Sound Mixing For A Series
    • Sound Mixing For A Drama Series
  • Technical Direction
    • Single Camera Photography- Video or Electronic
    • Technical Direction, Camerawork, Video For A Series
    • Technical Direction, Camerawork, Video For A Drama Series

Award ceremonies

Award milestones

Some notable records and facts about the Daytime Emmy Awards include the following:

Actors who have won two or more Daytime Emmys

See also


  1. ^ BBC Learning English | Emmy awards
  2. ^ Emmys For Dame Helen/The Sopranos - Reality TV | Photos | News | Galleries
  3. ^ Eckhardt Nixon, Agnes: "They’re Happy to Be Hooked" The New York Times, 7 July 1968 :D13.
  4. ^ "The Daytime Emmys Go Hollywood!"] 9 September 2005
  5. ^ de Moraes, Lisa (July 6, 2006). "For the Primetime Emmys, a Series of Changes". Washington Post. Retrieved October 26, 2008. 
  6. ^ "Emmy nominations process changed to level the field". SoapCentral. March 12, 2003. Retrieved March 15, 2010. 
  7. ^ "2010 Daytime Emmy Pre-Nominations Announced". Soap Opera Digest. Retrieved March 15, 2010. "Those are the names put forth by each show for consideration to be nominated for the awards." 
  8. ^ "Pigskin's kicking in" - 1 September 2009

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