Tip Top Bakeries

Tip Top Bakeries
Tip Top
Type Sole proprietorship
Industry Food
Founded New South Wales and Victoria (1940s)
Founder(s) Various Bakeries from New South Wales and Victoria in the 1940s
Headquarters Sydney, Australia
Area served Australia
Key people Andrew Reeves GWF (CEO)
Products Bread & Cakes
Revenue increase A$ 1 billion + (2007)
Operating income increase A$
Net income increase
Employees 10,000+ (2007)
Website [www.tiptop.com.au Tiptop.com.au]

Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods.

Contents

History

Tip Top® Bakeries was formed after World War II from an initial amalgamation of several smaller bakeries in New South Wales and Victoria. Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland, Australian Capital Territory, New South Wales, Victoria, South Australia and Western Australia.

The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.

Currently

Today, Tip Top Bakeries is owned by Associated British Foods and currently employs 3,500 people over 13 bakeries in Australia and New Zealand. On average, they manufacture 1,000,000 baked products every day[1], and many of their breads are endorsed by the National Heart Foundation of Australia[2].

The company is best known for its television commercial and packaging slogan of "Good on you, Mum. Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010. But the Original Slogan returned in a 2011 campaign.[3]

Products

  • Sunblest® (White Sandwich, White Thick, Wholemeal Sandwich, Wholemeal Thick, Multigrain Sandwich, Multigrain Thick, Mini Loaf: White, Mini Loaf: Wholemeal)
  • UP™ (Lower GI White, Omega 3 Sandwich, Omega 3 Thick, Omega 3 Wholemeal, 25% Wholegrain)
  • 9 Grain™ (Original, Pumpkin Seed, Wholemeal, Mini Loaf : Original)
  • Abbott's Village Bakery™ (Country Grains, Farmhouse Wholemeal, Rustic White, Light Rye & Harvest Seeds & Grains)
  • Bürgen® (Soy-Lin, Wholegrain & Oats, Rye, Fruit & Muesli, Wholemeal & Seeds, Pumpkin Seeds)
  • Fruit & Cafe Bread (Raisin, Cafe Raisin, Spicy Fruit, Cafe Buttermilk, Cafe Date & Caramel)
  • English Muffins (White, Wholemeal, Multigrain, Spicy Fruit)
  • Rolls (Hamburger, Damper, Hot Dog)
  • Golden® (Crumpet Rounds, Wholemeal Crumpet Rounds, Crumpet Breaks, Pancakes, Pikelets, Pikelet Bites)
  • Bagel House (Plain, Blueberry, Cinnamon & Raisin, Poppy Seed, Sesame Seed)
  • Bazaar® (Turkish Rolls, Turkish Pide, White Lebanese Bread, Wholemeal Lebanese Bread, Greek Yiros, Pizza Bases, Mini Pizza Bases, Wholemeal Pizza Bases, White Lavash Bread, Wholemeal Lavash Bread, White Pita Pockets, Wholemeal Pita Pockets)
  • Krummies (Bread Crumbs, Multigrain Bread Crumbs)
  • Kitchen Collection® (Soy & Linseed Bread Mix, White Bread Mix, Wholemeal Bread Mix, Flour, Croutons, Stuffing Mix)

Other Tip Top Food Brands

  • AGB Australian Garlic Bread International [4]
  • Speedibake®
  • Top Taste® Cakes
  • Mills & Ware's® Cakes
  • Ministry of Muffins Little Bites® [5]

Discontinued Products

  • Tip Top Raisin Muffins (???? - 2007)
  • Tip Top UP 100% Wholegrain (2007 - 2010)
  • Tip Top UP Smooth Oats (2010 - 2011)
  • Tip Top CAFE 'Apricot & Sultana (2006 - 2008)
  • Noble Rise (1999 - February 2010)
  • Golden Crumpet Toast (2007 - 2010)
  • Burgen Grains with Barley (2008 - 2011)
  • Bazaar Turkish Pide 'Garlic' (2007 - 2007)
  • Bazaar Turkish Pide 'Tomato' (2007 - 2007)
  • Bazaar Tortilla 'Tomato' (2003 - 2005)
  • Bazaar Tortilla 'Herb' (2003 - 2005)
  • Crumb & Crust (2010 - 2010)

References

  1. ^ http://www.tiptop.com.au/driver.asp?page=main/about+us
  2. ^ Superbrands
  3. ^ Jacobs, Heather (December 15, 2010). "Keeping the Brand in Re-brand". bandt.com.au. http://www.bandt.com.au/news/keeping-the-brand-in-re-brand. Retrieved January 8, 2011. 
  4. ^ http://www.georgewestonfoods.com.au/ourbusiness/baking/australian_garlic_bread.aspx
  5. ^ http://www.georgewestonfoods.com.au/ourbusiness/baking/ministry_muffin.aspx

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