WIN Television

WIN Television

Infobox TV channel
name = WIN Television
logofile = WINTelevision.svg
logosize = 180px
logoalt = WIN logo
launch = 18 March 1962
picture format = 576i (SDTV),
1080i (HDTV)
owner = WIN Corporation
slogan = "We Heart TV"
web = []
country = Flagicon|Australia Australia
broadcast area = Regional Queensland,
Southern New South Wales,
Australian Capital Territory,
Regional Victoria, Tasmania,
Eastern South Australia,
Regional Western Australia
terr serv 1 = Analogue
terr chan 1 = "Tuned to various frequencies"
terr serv 2 = SD Digital
terr chan 2 = Channel 8
terr serv 3 = HD Digital
terr chan 3 = Channel 80
cable serv 1 = TransTV Digital
cable chan 1 = Channel 9
cable serv 2 = NC Digital
cable chan 2 = Channel 9
sat serv 1 = Optus C1
sat chan 1 = Transponder 6
sat serv 2 = Optus D1
sat chan 2 = Transponder 3
sat serv 3 = Intelsat 2
sat chan 3 = Transponder 2

WIN Television is an Australian television network owned by the WIN Corporation that is based in Wollongong, New South Wales, Australia. WIN commenced transmissions on 18 March 1962 as a single Wollongong-only station, and has since expanded to 24 owned-and-operated stations with transmissions covering a larger geographical area of Australia than any other television network.

Throughout Queensland, New South Wales, Victoria, the Australian Capital Territory and Tasmania it is a Nine Network affiliate. In South Australia it is a Seven Network affiliate and in Western Australia it is an affiliate of both the Nine Network and Network Ten.

The network's name, "WIN" is a reference to its original Wollongong station WIN-4, itself an acronym of Wollongong Illawarra New South Wales. Through its news division, WIN News, WIN Television broadcasts a half-hour news service to twenty regional markets.


The Beginning

Television Wollongong Transmission Limited (TWT), was incorporated on 4 October 1955 by a group of local businessmen. Five years later, it was awarded a licence by the Postmaster-General's Department broadcast to the Illawarra and South Coast regions, over a number of other groups aligned to Sydney-based stations ATN-7 and TCN-9. The new station was to broadcast on the VHF-4 frequency, using the callsign WIN (which stood for "Wollongong (and the) Illawarra Network" or alternatively "Wollongong Illawarra New (South Wales)", in line with other Australian callsigns). Soon after, a plot of land was purchased at Fort Drummond, approximately two kilometres south of the Wollongong central business district, for the station's television studios.

Prior to the opening night's transmissions, WIN-4 undertook a television conversion program, aimed at encouraging residents to acquire new tuning equipment and converting television sets in the area to receive the station's allocated frequency. A transmitter was to be erected on Knight's Hill, however test transmissions were delayed due to rain.

1960s to the 1970s

WIN-4 commenced transmissions at 5:15 p.m. on 18 March 1962. The first night was met with a number of technical issues, most notably the complete loss of audio. cite news
title = Local TV on March 18
accessdate = 2007-08-17
date = 1962-03-01
publisher = Illawarra Mercury
] TCN-9 and ATN-7 refused to sell programming to the station, leading to an unstable financial situation which, at its peak left the station with only 42 hours' programing. cite news
title = W'gong Television Station Deprived of Top Programmes
accessdate = 2007-08-17
date = 1962-03-09
publisher = Illawarra Mercury

In April 1963, Media Securities, owned by Rupert Murdoch, acquired a controlling interest in the station and soon appointed a new general manager, Bill Lean. Both TCN-9 and ATN-7 began purchasing several hours of first-run American television programming from WIN-4, following contractual arrangements signed by Murdoch. Throughout this period WIN-4 expanded its repeater transmissions to include Moruya, Batemans Bay, Narooma, Bega and Eden. Local programming and the station's near-monopoly in the area meant that by 1973, viewership had increased to occupy 63 percent of the audience.

Murdoch sold the station in 1979 to the head of Paramount Pictures' international distribution arm, Bruce Gordon, in order to purchase controlling interests in capital city stations TEN-10 Sydney and ATV-0 Melbourne.

1980s to the 1990s

During this period, WIN expanded to include new stations in Victoria, Queensland, and New South Wales. In 1984, WIN became the first regional television station to transmit in stereophonic sound. [cite news |title= WIN boasts list of firsts | accessdate = 2007-08-18 |date= 1989-03-31 |publisher= Illawarra Mercury] Close links between WIN Television and the Nine Network, ensured it the Nine Network affiliation for southern New South Wales when aggregation took place in 1989. The changes meant that WIN expanded into the rest of southern New South Wales, launching new stations in Canberra, Orange, Bathurst, Dubbo and Wagga, amongst others in 1989, and at the same time acquiring new facilities in Orange, Wagga and Canberra. It also provided the network with two additional competitors, The Prime Network and Capital Television.

In 1990 WIN purchased Queensland station Star TV, shortly before regional Queensland was to be aggregated. The new station was set to become a Network Ten affiliate, however WIN's links with the Nine Network caused the Nine affiliation to move from QTV, which itself became affiliated to Ten.

ENT Limited, a Launceston-based company that owned a number of television and radio stations in regional Victoria and Tasmania, was bought in 1994. [cite paper
author = Tanner, Stephen
title = The Rise and Fall of Edmund Rouse
publisher = University of Queensland
date = 1995
url =
format = PDF
accessdate = 2007-08-19
] Vic Television and TasTV were, as a result, incorporated into the WIN network and subsequently renamed WIN Television. The network further expanded to Griffith in 1998, when WIN purchased MTN-9 Griffith and its supplementary station AMN-31 from its local owners. Although station had previously been part of the Prime Television network, MTN already had links with WIN and took its feed from the network's Wollongong base.

WIN became regional Western Australia's second commercial television network on 26 March 1999. cite news
title = WIN TV: A new rural view
work = The West Magazine
pages = 51
date = 1999-03-20
url =
accessdate = 2007-08-19
] Prior to the launch of the new station, GWN held a commercial monopoly on the market. GWN became an affiliate of the Seven Network, while WIN took a combination of Nine Network and Network Ten programming. Despite the Nine Network's traditional ratings dominance throughout most of the country, GWN has remained the market's most-watched station.cite web
url =
title = Trends in audience share
accessdate = 2007-08-18
work = ACNielsen
publisher = Australian Film Commission
] The second ratings survey of 2006 placed WIN Television with a 34.7% commercial audience share in prime time, compared to the Golden West Network with 65.3%. [cite press release
title = 7 Years on and GWN is still at the top!
publisher = Prime Television Limited
date = 2006-01-15
url =
accessdate = 2007-01-16

In the same year, WIN purchased two stations in South Australia, SES-8 in Mount Gambier and RTS-5a in the Riverland region. They became known as "WIN South Australia" and until recently featured news bulletins presented from studios at both stations (bulletins are now presented from the set of studios in Mount Gambier). In 2002 supplementary licences were granted under Section 38A of the Broadcasting Services Act, allowing the network to launch additional channels, using the callsigns "MGS" in Mount Gambier and "LRS" in the Riverland, and known as "WIN Ten".cite web
url =
title = ABA determines simulcast start dates for regional digital TV services
accessdate = 2007-08-18
date = 2001-07-21
work = Australian Communications and Media Authority


WIN Television began to introduce digital television soon after it became available to metropolitan areas in January, 2001. Under Section 38A of the "Broadcasting Services Act", the network has been able to introduce, in partnership with other stations, additional digital-only Network Ten affiliates. These have included Tasmanian Digital Television, launched in late 2003 in partnership with Southern Cross Broadcasting, and Mildura Digital Television in January 2006, with Prime Television Limited.

On 30 May 2007, Southern Cross Broadcasting announced its sale of NWS to the WIN Corporation for AU$105 million. Similarly, STW Perth, owned by Sunraysia Television and affiliated to the Nine Network, was purchased on 8 June 2007, when the station was sold to WIN Television's parent company, WIN Corporation, for AU$163.1 million. [ cite web
url =
title = WIN buys Channel 9 Adelaide
accessdate = 2007-06-08
date = 2007-06-08
publisher = The Age

Despite the station's ownership of Nine Perth, WIN in Western Australia broadcast Ten News Perth, produced for and shown on rival station Ten Perth up until 27 August 2007. Preceding this in June, 2007, the network announced their intention to show National Nine News. [cite news | author = Klinger, Peter | title = Poor state of Perth 9 shocks new owner | work = The West Australian | accessdate = 2007-06-21 | date = 2007-06-21]

A conflict between WIN and its long-time metropolitan counterpart the Nine Network arose in mid-2007. PBL Media, Nine's parent company, requested up to 40% of the network's advertising revenue in return for program supply. WIN's owner, WIN Corporation rejected this offer, expecting to pay only 29% (a 3% decrease from the previous contract and in line with many of the network's competitors, such as Prime Television and Southern Cross Ten). [ cite web
url =
title = PBL talks with Gordon on regional TV close to collapse
accessdate = 2007-08-16
date = 2007-08-11
publisher = The Sydney Morning Herald
] The network's owner, Bruce Gordon, subsequently threatened to sever the network's affiliation after negotiations stagnated, stating that his previous position at the Paramount Pictures Corporation meant he could program the network independently. [ cite web
url =
title = WIN boss threatens to sever Nine link
accessdate = 2007-08-16
date = 2007-08-06
publisher = The Sydney Morning Herald
] On 16 August 2007 WIN Television dropped key Nine Network programs from its daytime television schedule, including "Mornings with Kerri-Anne" and "". cite web
url =,25197,22251563-30540,00.html
title = War as WIN junks key Nine shows
accessdate = 2007-08-16
date = 2007-08-16
publisher = The Australian
] An affiliation deal with the Seven Network was announced on 4 September 2007, for the network's eastern South Australian stations in Mount Gambier and the Riverland. The new program schedule is a mixture of Seven and WIN programming and commenced broadcasting on 1 October 2007. [ cite web | url=,25197,22364267-7582,00.html
title = WIN turns to Seven
accessdate = 2007-09-05
date = 2007-09-05
publisher = The Australian


WIN Television is a sole Nine Network affiliate in most broadcast areas, with Network Ten affiliation in regional Western Australia (combined with a predominant Nine Network affiliation), and Seven Network affiliation in eastern South Australia. WIN Television has always produced local programming, including the flagship local news service "WIN News", that supplement programs sourced from affiliates.

Since inception the network has produced and broadcast notable programs including "Sportsview" and "Sportsworld", a review of international, national and local sporting events. From the first week of transmissions children's television series "The Channel 4 Club" was produced, with children's television program "Stopwatch" beginning in 1979. English-language educational programme "You Say the Word" began in 1971, catering to non-English-speaking immigrants. Short-lived cooking show "Variety Italian Style" premiered in 1972, with Malcom Elliott initially hosting the long-running "Tonight Show" in 1981 being replaced by John Tingle years later. To commemorate WIN Television's 21st year of broadcasting, a one-and-half-hour retrospective montage special was produced in 1983. WIN Television also co-produced telemovie "Last Chance" in 1986 with a Canadian television production company. Spanning close to a decade, children's television series "Goodsports" was produced by WIN Television from 1991 to 2000.

WIN Television's current Australian programming productions consists of television shows including; "Susie", "Destinations", and "Fishing Australia". On 17 May 2007, WIN Television announced a new midday program called "Susie", however this was subsequently moved to a morning timeslot. [ cite web
url =
title = WIN Television to produce new regional daytime program 'Susie'
accessdate = 2007-05-17
date = 2005-05-17
work = WIN Television
publisher =
] WIN Television also broadcasts a range of exclusive overseas and domestically sourced programming including "The Ellen DeGeneres Show" and "Alive and Cooking".

News & Current Affairs

WIN News is the network's local news service. Nineteen regional bulletins are presented from studios in Wollongong, Canberra, Ballarat, Rockhampton, Toowoomba, Mount Gambier, Hobart and Perth, [ cite web
title = WIN Television Increases News Production Capability
url =
accessdate = 2008-03-02
work = WIN Corporation
] in addition to "National Nine News" bulletins presented and produced from the network's metropolitan stations, STW in Perth, Western Australia and NWS in Adelaide. cite web
url =
title = Local content on regional TV
accessdate = 2007-08-19
date = 2007-04-11
work = Department of Communications, Information Technology and the Arts
] Although in most areas it is the only local news bulletin, in some markets it may compete with "Prime News", "Seven Local News", "GWN News", or "Southern Cross Nightly News".

WIN has produced independent news reports and bulletins since 1962 for its original Wollongong station. As well as the flagship nightly bulletin, WIN Television has in the past produced current affairs programming including community affairs program "Roving Eye", and "Sunday Review", a weekly review of international, national and local stories. cite web
url =
title = WIN4 Company Records and News Film
accessdate = 2007-08-18
date = 2007-07-10
work = University of Wollongong


WIN Television simulcasts in analogue and standard definition in all areas except Western Australia where only analogue transmissions are currently available. cite web
title = About WIN Corporation
url =
accessdate = 2007-06-05
work = WIN Corporation
] Free-to-air transmissions are available from both terrestrial transmitters in major regional centres, and satellite transmissions across remote and regional Western Australia on the free-to-view Optus Aurora platform. Subscription cable is also provided by TransACT in the Australian Capital Territory, and Neighbourhood Cable in Ballarat and Mildura. [ cite web
url =
title = TransTV Channel Lineup
accessdate = 2007-08-19
publisher = TransACT
] [ cite web
url =
title = Neighbourhood Cable Channel Lineup
accessdate = 2007-08-19
publisher = Neighbourhood Cable

WIN broadcasts to a larger geographical area than any other television network, in the world, through owned-and-operated stations including RTQ Queensland, WIN Southern New South Wales, VTV Victoria, TVT Tasmania, MTN Griffith, STV Mildura, SES Mount Gambier, RTS Riverland, and WOW Western Australia. NWS Adelaide and STW Perth, both owned by WIN Corporation, follow a schedule similar to that of the network's regional stations.


The original WIN Television logo was used by the station until 1980, featuring the word "WIN TV", derived from the station's call sign. In 1980, the logo was updated with the "TV" removed, and the "WIN" placed inside a blue rectange. Coinciding with the network's aggregation in 1989, WIN added nine dots into a new logo designed similarly to the Nine Network, and also began using Nine's on-air promotion, with the WIN logo replacing Nine's. In 1998, the dots were changed to spheres.cite web
title= WIN Television History
accessdate= 2008-03-09
author= Brooklyn Ross-Hulands
publisher= AusTVHistory

Three-dimensions were added to the letters WIN in 2002, coinciding with a revamp of the network's on-air identity, concurrently with Nine Network. On 30 January 2006, the station relaunched its logo to coincide with the Nine Network's fiftieth year of broadcasting. The new logo designed by Bruce Dunlop Associates saw the removal of the nine dots, with a blue rectangle added to behind the letters WIN. Following this in 2008, blue rectangle was removed from the logo. WIN, however, did not follow the Nine Network in reviving the nine dots. [ cite web
url =
title = Mission incredible
accessdate = 2007-11-29
publisher = The Age


External links

* [ Official Site]
* [ Corporate Site]

Wikimedia Foundation. 2010.

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