Space advertising

Space advertising
A NASA astronaut jokingly advertises a recovered defective satellite for sale during a space walk
Space advertising can include product placement in missions with resulting television exposure.

Space advertising is the use of advertising in outer space or related to space flight. While there have only been a few examples of successful marketing campaigns, there have been several proposals to advertise in space, some even planning to launch giant billboards visible from the Earth. Obtrusive space advertising is the term used for such ventures.



The 1993 "Space Billboard" by the American company Space Marketing Inc. was a proposal for a 1 km² illuminated billboard that would be launched into a low orbit and be visible from Earth. The advertisement would be roughly the same apparent size and brightness as the moon[1] and was to be made from sheets of mylar. It was estimated that it would be impacted by space debris around 10,000 times; this and the inability to attract adequate funding prevented the project from progressing.[2]

The first commercial filmed in space was a milk commercial by the Israeli company Tnuva, which was filmed aboard the space station Mir in 1997.[3][4]

In an unusual form of fast food advertising, two Pizza Hut marketing ploys have involved spaceflight. In 2001 they were the first to deliver pizzas to outer space when their vacuum-sealed food arrived at the International Space Station,[5] just a year after signing a deal to have a 30-foot (9 m) Pizza Hut logo placed on the side of the unmanned Proton rocket that launched Zvezda module.[6] Kodak then paid to have their logo and a slogan placed onto a material that was to be tested for durability in space on the outside of the International Space Station.[7]

The team White Label Space competing in the Google Lunar X PRIZE plans to raise the money for its Moon mission from space advertising in the form of sponsorship by one or more large global brands. [8]


In 1993, faced with the Space Billboard project, U.S. Congressman Ed Markey introduced a bill that banned all U.S. advertising in space. This was amended by Section 70102 of title 49 of the United States Code to only cover obtrusive advertising, thus allowing sponsorship deals where the logo is placed on the rocket or an astronaut's clothing.[9] Since May 2005 the Federal Aviation Administration (FAA) has been in charge of enforcing this law.[10]

Russia is the other leading space flight country, and has accepted advertising on many of their missions (see Attempts above).


Before the legislation was introduced there was a public outcry to reports of obtrusive space advertising plans. The problems caused for astronomy due to light pollution, obstructed vision, and radio noise were quickly cited. The inability to easily avoid the advertisements was another great concern, with them being in sight whenever you are outside – all other forms of advertising can be turned off or removed somewhat easily. As large billboards would be visible for large distances it would also be impossible to make them visible to only one country.[1][11]

Popular culture

Large billboards in space have been featured in several science fiction books, films and television series, most notably the animated series Futurama. They are usually shown as satire of commercialisation.

In Fredric Brown's 1945 short story, "Pi in the Sky," an inventor rearranges the apparent positions of the stars to form an advertising slogan.

In Robert A. Heinlein's 1951 novella The Man Who Sold the Moon the protagonist raises funds for his lunar ambitions by publicly describing means of covering the visible lunar face in advertising and propaganda, and then taking money not to do so.

In Isaac Asimov's 1958 short story Buy Jupiter, a group of extraterrestrials broker a deal with the governments of Earth to purchase the right to replace the planet Jupiter with a device in the size and shape of the planet that would generate advertisements to the starships from their worlds that passed by the planet.

A Red Dwarf novel features an advertising campaign whereby a ship is sent on a mission by The Coca-Cola Company to cause 128 stars to go supernova in order to visibly spell the words "Coke Adds Life!" across the sky on earth. The message is intended to last five weeks, and be visible even in daylight.

In an episode of Carmen Sandiego's television show, she plans to launch rockets to transform the moon's face into the show's logo.


  1. ^ a b International Dark-Sky Association. "Grass Root Opposition to Space Billboards[dead link]". Retrieved 27 June 2006.
  2. ^ International Astronomical Union, 18 December 2001. "Obtrusive space advertising and astronomical research" (PDF) paragraph 16. Retrieved 27 June 2006.
  3. ^ Retrieved 3 July 2006
  4. ^, 23 August 1997. Frontier Status 59. Retrieved 3 July 2006
  5. ^, 22 May 2001. "Pizza Hut Celebrates Successful Delivery to Space". Retrieved 27 June 2006.
  6. ^, 30 September 1999. Pizza Hut Puts Pie in the Sky with Rocket Logo. Retrieved 27 June 2006.
  7. ^ BBC News, 16 October 2001. "Russians put advert on space station". Retrieved 4 July 2006.
  8. ^
  9. ^ "Ban on "Obtrusive" Outer-Space Advertising". Retrieved 27 June 2006.
  10. ^ Kuntzman, Gersh, MSNBC, 20 June 2005. "Space Invaders[dead link] – The FAA is protecting us from 'obtrusive' ads in deep space. Who knew?". Retrieved 4 July 2006.
  11. ^ International Astronomical Union, 18 December 2001. "Obtrusive space advertising and astronomical research" (PDF) paragraphs 23 – 28. Retrieved 27 June 2006.

External links

Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • advertising space — ➔ space * * * advertising space UK US noun [U] MARKETING ► space in a newspaper, on a website, etc. that people pay for to advertise something: »It aims to generate revenue by selling advertising space on its site, as well as from sales of… …   Financial and business terms

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Space-based industry — is a blanket term sometimes used to cover a variety of future forms of human activity in outer space, including space mining, space manufacturing, space trade, construction performed in space such as the building of space stations, space burial,… …   Wikipedia

  • advertising — noun Advertising is used before these nouns: ↑agency, ↑agent, ↑ban, ↑blitz, ↑budget, ↑campaign, ↑copy, ↑executive, ↑expenditure, ↑industry, ↑manager, ↑mediu …   Collocations dictionary

  • space — [speɪs] noun 1. [uncountable] the area or amount of room in a newspaper, magazine etc that is used for a particular subject ˈadvertising ˌspace [uncountable] MARKETING somewhere that advertising is placed or shown: • He hopes to make money by… …   Financial and business terms

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising-free media — refers to media outlets whose output is not funded or subsidised by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising Space — Single infobox Name = Advertising Space Artist = Robbie Williams from Album = Intensive Care Released = December 12, 2005 Format = CD Single, DVD Single, Digital Download Recorded = 2005 Genre = Soft rock Length = 4:37 Label = EMI Producer =… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”