WHRL

Infobox Radio station


name = WHRL
airdate = 1966
frequency = 103.1 MHz
erp = 6,000 watts
class = A
branding = Channel 103.1
callsign_meaning = WHiRL (original station name)
city = Albany, New York
area = Primary: Capital District, Upper Hudson Valley
Secondary: Mid-Hudson Region, Lower Adirondack Region, Berkshires
format = Modern Rock
slogan = Albany's New Rock Alternative
owner = Clear Channel Communications
sister_stations = WGY, WRVE, WHRL, WPYX, WTRY-FM, WKKF
website = [http://www.channel1031.com www.channel1031.com]

WHRL (Channel 103.1) is a Modern Rock radio station licensed to Albany, New York that broadcasts at 103.1 FM; the station broadcasts 24 hours a day at 6 kilowatts ERP from a non-directional transmitter in North Greenbush, New York located near U.S. Route 4. The station is currently owned by Clear Channel Communications, and serves the New York's Capital District and surrounding areas, including the upper Hudson Valley. The station's signal can be heard as far away as Hudson and Catskill in the south, Pittsfield and North Adams in the east, Saratoga Springs and Bennington in the north, and Amsterdam and Cobleskill in the west.

The station is notable in that it is one of the few commercial FM radio stations in the Capital Region to have never changed its call letters.

History

WHRL signed on in 1968 with an easy listening format under the moniker "Whirl 103.1". Though the "Whirl" name did not last long, the easy listening format lasted in some form or another for much of the next two decades, evolving to a soft Adult Contemporary approach in the late 1980s. In 1991, the station was purchaed by Dame Media and changed its format to smooth jazz and gained a loyal audience fairly soon thereafter; however, this audience began to erode by the late 1990s.

After Clear Channel purchased Dame in 1998, WHRL's future became cloudy and rumors of a format change circulated. The smooth jazz format eventually gave way to the station's current format, modern rock "Channel 103.1", on October 2, 1999 two weeks after sister station WQBK-FM flipped from modern rock to active rock. Now the station plays many alternative, punk, emo, and metal bands and artists from about 2000 to the present, including Evanescence, Paramore, Korn, Linkin Park, Slipknot, and Atreyu.

Early in the "Channel 103.1" days, the station's slogan was "Albany's New Music Alternative", but the station later switched its slogan to "Albany's New Rock Alternative".

In 2005, WHRL upgraded to IBOC digital radio alongside the rest of Clear Channel's Albany stations. On August 17, 2006, WHRL began airing an HD2 channel with a "Classic Alternative" format. Coincidentally, sister station WTRY-FM operates a smooth jazz format on their HD2 channel.

Contests

Many contests are hosted on the station, ranging from giving away DVDs or music ("Win It Before You Can Buy It" every Monday), to giving away tickets to major shows, or small ones hosted near the station. One of the most recent ones was given to one person, drawn randomly from many who qualified and won small prizes from qualifying, where the person and a guest got to ride on Disturbed's tour bus for five Ozzfest shows, including one in the band's home town. Another was for Tool tickets, where te caller needed to identify a hardware item by the sound it gives.

tation trivia

*The station's call letters were an anagram of the initials of the station's original owner, Robert L. Hill.
*The station was an original affiliate of the Montreal Expos radio network.

Logos

External links

* [http://www.whrl.com/cc-common/streaming_new/index.html# Streaming Online]
*fmq|WHRL