- OXXO
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OXXO 
Type Subsidiary Industry Convenience stores Founded 1977 Headquarters Monterrey, Nuevo León, Mexico Parent FEMSA Website [2] OXXO is a primarily-franchised chain of convenience stores from Mexico, with over 7,000 stores [1] across Latin America. It is the largest chain of this kind of store in Mexico.[2] It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano). The store layouts follow a pattern similar to Japanese convenience stores such as 7-Eleven.
OXXO was founded in Monterrey in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands. This distribution method bypassed the traditional Mexican network of local wholesalers (deposito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas). In the first stores, the only products sold were beer, snacks and cigars. The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming a ubiquitous presence in Mexican cities and towns.
The first official OXXO store was opened in 1978 in Monterrey. Oxxo stores then spread to Chihuahua, Hermosillo and Nuevo Laredo. Throughout the eighties, OXXO gained fame around the cities where it was established. In 1998, the 1000th store was opened. On July 6th 2011 was announced the opening of the 9000th store, established in Oaxaca.[3]
Contents
Gallery
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OXXO store in San Miguel de Cozumel, Quintana Roo
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OXXO store in Gomez Palacio, Durango
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OXXO store in Mexico City
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Unindentified OXXO store
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Another OXXO store in Mexico City
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OXXO store in Gómez Palacio, Durango
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OXXO store in Gómez Palacio, Durango
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OXXO store in Torreon, Coahuila
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Another OXXO store in Torreon, Coahuila
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OXXO store in Nueva Rosita, Coahuila
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OXXO store in Downtown Gómez Palacio
See also
- Convenience stores
- List of Mexican companies
References
External links
Categories:- Companies established in 1977
- Convenience stores
- Companies of Mexico
- Retail companies of Mexico
- Companies based in Monterrey
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