- Centra
:"This article is for the convenience store chain in Ireland. For the bus company in London, see
Centra (bus company) . As parts ofvertebrae , Centra is plural ofcentrum ."Centra is aconvenience store chain inIreland .The chain is run by Musgrave, the Irish food wholesaler, however the stores are all owned by individual franchisees. The chain has three different formats available to franchisees - smaller Quick Stop outlets, mid-sized Foodmarkets, and larger Supermarkets. The majority of the stores however follow the Quick Stop format (or are simply branded Centra), as Musgrave also offers the SuperValu format, which is geared towards larger supermarkets.
There are currently around 120 Centra stores in Northern Ireland.
The chain was originally launched in the Republic of Ireland as "VG" in 1960. In 1979, the VG chain was rebranded SuperValu with the smaller outlets subsequently rebranded as Centra. The company brought both of these stores to
Northern Ireland , the latter through the acquisition and subsequent rebranding ofWellworths stores.In 2002, Centra's turnover was €652.6 million.
Centra's main competitors are Spar, Mace and
Londis , as well as a number of smaller groups such asCostcutter , Vivo, and XL Stop and Shop.ee also
*
Musgrave Group External links
* [http://www.centra.ie Centra Website]
* [http://www.musgrave.ie Musgrave Corporate Website]
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