Value menu

Value menu
Value menu hamburgers.
A selection of value-menu hamburgers from McDonald's, Burger King, Sonic Drive-In and Wendy's.

A value menu is a group of items on a fast food restaurant menu that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49.

The portion size, and/or number of items included with the food, are usually but not always related to the price.

Contents

United States

Arby's

Arby's announced the launch of their value menu on April 9, 2010.[1] Items on the value menu vary based on location, but typically include small or value size roast beef sandwiches, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnovers.[2]

Burger King

Burger King added a value menu in 1998 with items priced at 99¢ (USD).[3] In 2002[4] and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39.[5] Many of these items have since been discontinued, modified or relegated to a regional menu option.[6]

McDonald's

After numerous attempts beginning in 1991,[7] experimenting with a variety of menus and pricing strategies,[8] McDonald's launched its first national value menu, the Dollar Menu, in late 2002.[9]

Taco Bell

In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills.[10]

Wendy's

Wendy's is generally credited with being the first fast food chain to offer a value menu in October 1989, with every item priced at $0.99.[11][12][13]

References

  1. ^ Arby's (April 9, 2010). "ARBY’S LAUNCHES NATIONAL VALUE MENU STARTING AT $1" (Press release). http://www.arbys.com/admin_upload/press_rlse/Value%20Menu%20National%20Release%204910FINAL.pdf. Retrieved 2011-04-13. 
  2. ^ >arbys.com. "New Arbys's Value Menu". arbys.com. http://www.arbys.com/menu/. Retrieved 2011-04-13. 
  3. ^ Burger King (March 16, 1998). "Burger King Debuts New 99¢ 'Great Tastes' Menu" (Press release). PR Newswire. http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/3-16-98/435564&EDATE=. Retrieved 2010-04-04. 
  4. ^ "Burger King promotes new menu". South Florida Business Journal. August 12, 2002. http://www.bizjournals.com/southflorida/stories/2002/09/09/daily63.html. Retrieved 2007-10-09. 
  5. ^ Burger King (February 28, 2006). "Burger King Introduces Value Menu" (Press release). Media Post. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=40366. Retrieved 2010-04-04. 
  6. ^ BKC publication (July 2007). "US Regional Menu Nutritional Brochure" (PDF). Burger King Holdings. http://www.bk.com/Nutrition/PDFs/regional_menu.pdf. Retrieved 2007-10-24. 
  7. ^ Richard Martin (January 7, 1991). "McDonald's kicks off value menu blitz". Nation's Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_n1_v25/ai_9328004/. Retrieved 2010-04-04. 
  8. ^ "McDonald's Continues Dollar Menu Brand Campaign With Bilingual Spots[...]" (Press release). Business Wire. June 12, 2002. http://www.highbeam.com/doc/1G1-87117044.html. Retrieved 2010-04-04. 
  9. ^ "McDonald's Spices Up Dollar Menu Price Attack.". Knight Ridder/Tribune Business News. November 27, 2002. http://www.highbeam.com/doc/1G1-94875321.html. Retrieved 2010-04-04. 
  10. ^ "Our Company: History". tacobell.com. http://www.tacobell.com/company/. Retrieved 2007-02-05. 
  11. ^ wendys.com (February 5,2007). "About Us: The Wendy's Story". wendys.com. http://www.wendys.com/about_us/story.jsp. Retrieved 2007-02-05. 
  12. ^ Stuart Elliot (February 6, 2006). "Wendy's Returns 99¢ to Its Place on the Price Pedestal". nytimes.com. http://www.nytimes.com/2006/01/06/business/media/06adco.html?ei=5088&en=db0652bc7a82f9e8&ex=1294203600&partner=rssnyt&emc=rss&pagewanted=all. Retrieved 2007-02-05. 
  13. ^ York, Emily Bryson (April 7, 2008). "Value menu battleground". Crain's Chicago Business (Crain Communication, Inc.). http://www.chicagobusiness.com/cgi-bin/article.pl?article_id=29608. 

External links



Wikimedia Foundation. 2010.

Нужна помощь с курсовой?

Look at other dictionaries:

  • Value Menu — Saltar a navegación, búsqueda Un value menu es un grupo de platos en un restaurante de comida rápida que usualmente tienen un precio de 2 dólares o menos. El value menu es único en el sentido de que los platos vendidos tienen un precio más bajo… …   Wikipedia Español

  • Value menú — Un value menú de hamburguesas. Un value menu es un grupo de platos en un restaurante de comida rápida que usualmente tienen un precio de 2 dólares o menos. El value menu es único en el sentido de que los platos vendidos tienen un precio más bajo… …   Wikipedia Español

  • Menu engineering — is an interdisciplinary field of study devoted to the deliberate and strategic construction of menus.[1] It is also commonly referred to as Menu Psychology. Contents 1 Definition 2 Psychology of menu engineering 3 Manage …   Wikipedia

  • Menu (computing) — A generic application menu In computing and telecommunications, a menu is a list of commands presented to an operator by a computer or communications system. A menu is used in contrast to a command line interface, where instructions to the… …   Wikipedia

  • Value meal — A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. Value meals are a common merchandising tactic to facilitate bundling, up selling …   Wikipedia

  • Value Added Tax — Taxe sur la valeur ajoutée Pour les articles homonymes, voir TVA. La taxe sur la valeur ajoutée (TVA) est un impôt indirect sur la consommation. C est un type d impôt récent inventé le 10 avril 1954 par Maurice Lauré, pour remplacer les impôts… …   Wikipédia en Français

  • Culver's menu — Culver s is renowned for offering a wide variety of made to order meal items and desserts. In consumer surveys, the Wisconsin based chain continually scores high marks for its widely varied menu choices.Fact|date=March 2008 Note: Menu varies… …   Wikipedia

  • Acer Value Line — is a product line of low cost LCD monitors manufactured by Taiwan based computer company Acer.Most of LCD monitors from Value Line series are dedicated to home or office users. Most of them have a classic design and standard functions ideal for… …   Wikipedia

  • Canada' s Best Value Princeton Inn & Suites — (Princeton,Канада) Категория отеля: 3 звездочный отель Адрес …   Каталог отелей

  • Burger King products — When the international fast food restaurant chain Burger King first opened in Miami, Florida in 1954, its menu consisted predominantly of hamburgers, french fries, soft drinks, milkshakes and desserts. Beginning with the the Whopper sandwich in… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”