Value meal

Value meal

A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought.[1] Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.

References

  1. ^ Super-sizing, value meals, and customer loyalty

Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Value theory — encompasses a range of approaches to understanding how, why and to what degree people should value things; whether the thing is a person, idea, object, or anything else. This investigation began in ancient philosophy, where it is called axiology… …   Wikipedia

  • Value The Hotel Sendai Natori — (Natori,Япония) Категория отеля: 2 звездочный отель Адрес: 981 1222 Ми …   Каталог отелей

  • meal ticket — ☆ meal ticket n. 1. a ticket entitling the holder to a specified value in meals at a particular restaurant 2. Slang a person, job, skill, etc. that one depends on as one s means of support …   English World dictionary

  • Meal, Ready-to-Eat — MRE redirects here. For other uses, see MRE (disambiguation). Two MRE packets: beef teriyaki and meatloaf with gravy The Meal, Ready to Eat commonly known as the MRE is a self contained, individual field ration in lightweight packaging bought by… …   Wikipedia

  • Anthropological theories of value — attempt to expand on the traditional theories of value used by economists or ethicists. They are often broader in scope than the theories of value of Adam Smith, David Ricardo, John Stuart Mill, Karl Marx, etc. usually including sociological,… …   Wikipedia

  • Meat and bone meal — Meat bone meal Meat and bone meal (MBM) is a product of the rendering industry. It is typically about 50% protein, 35% ash, 8 12% fat, and 4 7% moisture. It is primarily used in the formulation of animal feed to improve the amino acid profile of… …   Wikipedia

  • Instrumental value — (or extrinsic value, contributory value) is the value of objects, both physical objects and abstract objects, not as ends in themselves but a means of achieving something else. It is often contrasted with items of intrinsic value. It is studied… …   Wikipedia

  • Soybean meal — is an ingredient found in some dog food and cattle feeding. According to AAFCO is the product obtained by grinding the flakes which remain after removal of most of the oil from soybeans by a solvent or mechanical extraction process. Soybean meal… …   Wikipedia

  • Americas Best Value Inn Boerne — (Boerne,США) Категория отеля: 2 звездочный отель Адрес: 35150 IH 10 W …   Каталог отелей

  • Americas Best Value Inn and Suites Clearlake — (Clearlake,США) Категория отеля: 2 звездочный отель Адрес: 13865 …   Каталог отелей

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”