Roy Morgan Research

Roy Morgan Research
Roy Morgan Research logo

Roy Morgan Research is an Australian market research company headquartered in Melbourne, Victoria; it was founded in 1941 by Roy Morgan (1908–1985); its Executive Chairman today is his son, Gary Morgan.

The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta.

Roy Morgan Research is the only Australian–owned independent polling company that is not owned by a media organisation. The results are published on www.roymorgan.com and by newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey and Henry Thornton. The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.

In 2007 Roy Morgan Research developed the Reactor,[1] colloqially described as the worm,[2] to gauge an audience's reaction to some visual stimuli in real time.

In August 2008, the research group dismissed over 50 casual and temporary staff due to low staffing demand, an event which the Australian Council of Trade Unions has described as an example of the lack of protection in Australia's current industrial relation laws. The organisation defended its decision due to low demand, poor performance of the project the casuals were engaged in and defended its action of e-mailing the dismissals as the company's general practice.[3][4]

References

  1. ^ The Reactor
  2. ^ "Rudd given nod in close debate" by Lincoln Archer, The Courier-Mail (22 October 2007)
  3. ^ "Roy Morgan sackings highlight weakness of current unfair dismissal protection". Australian Council of Trade Unions. 22 August 2008. http://www.actu.org.au/Media/Mediareleases/RoyMorgansackingshighlightweaknessofcurrentunfairdismissalprotection.aspx. Retrieved 29 March 2010. 
  4. ^ Dewi Cooke (22 August 2008). "Email sackings for 56". The Age. http://www.theage.com.au/national/email-sackings-for-56-20080821-3zlm.html. Retrieved 23 August 2010. 

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Morgan — may refer to: Contents 1 People 2 Places 3 Other uses of the name …   Wikipedia

  • History of Australian Market Research — Market Research had its origins in social survey research in the United Kingdom. Some people consider the Domesday Book was the first bit of systematic research it may have been the first census but it was not a sample survey. Social sample… …   Wikipedia

  • List of marketing research firms — This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. Australia*OzTAM *Roy Morgan ResearchCanada*Print Measurement BureauFrance*IpsosHong… …   Wikipedia

  • Roy Vongtama — Infobox actor imagesize = 150px name = Roy Vongtama birthdate = birthplace = Buffalo, NYRoy Vongtama is an American professional actor as well as a Board certified Radiation oncologist. He resides in Santa Monica, CA.ActingActing since 2001,… …   Wikipedia

  • Denroy Morgan — is an Jamaican reggae artist. He was born in May Pen in Clarendon, but left Jamaica in 1965 at the age of 19 and traveled to the United States to become a musician. Morgan s peak period was when he signed in 1984 with RCA Records. That deal lead… …   Wikipedia

  • Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …   Wikipedia

  • Richard B. Russell Library for Political Research and Studies — The Richard B. Russell Library for Political Research and Studies is a department within the University of Georgia Libraries that reports to the University Librarian and serves as a center for research and study of the modern American political… …   Wikipedia

  • Sydenham Institute of Management Studies, Research and Entrepreneurship Education — Infobox University name = Sydenham Institute of Management Studies, Research and Entrepreneurship Education established = 1983 type = Education and Research Institution director = Dr. M. A. Khan city = Mumbai (Bombay) | state = Maharashtra… …   Wikipedia

  • Opinion polling for the New Zealand general election, 2008 — See also: Opinion polling for the New Zealand general election, 2011 Opinion polling has been commissioned throughout the duration of the 48th New Zealand Parliament and in the leadup to the 2008 election by various organisations, the main four… …   Wikipedia

  • Opinion polling for the New Zealand general election, 2011 — Opinion polling has been commissioned throughout the duration of the 49th New Zealand Parliament and in the leadup to the 2011 election by various organisations. The main four are Television New Zealand, TV3, The New Zealand Herald and Roy Morgan …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”