O'Reilly Media

O'Reilly Media

Founded	1978
Founder	Tim O'Reilly
Country of origin	United States
Headquarters location	Sebastopol, California
Publication types	Books, Magazines
Official website	oreilly.com

O'Reilly Media (formerly O'Reilly & Associates) is an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers.

Company

The company began in 1978 as a private consulting firm doing technical writing, based in the Cambridge, Massachusetts area. In 1984, it began to retain publishing rights on manuals created for Unix vendors. A few 70-page "Nutshell Handbooks" were well-received, but the focus remained on the consulting business until 1988. After a conference displaying O'Reilly's preliminary Xlib manuals attracted significant attention, the company began increasing production of manuals and books

In 1992, O'Reilly Media published one of the first popular books about the Internet, Ed Krol's Whole Internet User's Guide and Catalog.^[1] O'Reilly Media also created the first web portal, the Global Network Navigator ("GNN") in 1993; it was sold to AOL in 1995, one of the first large transactions of the dot-com bubble.

O'Reilly launched a Perl Conference to raise the profile of the Perl programming language. Many of the company's other software bestsellers were also on topics that were off the radar of the commercial software industry. In 1998, O'Reilly invited many of the leaders of software projects to a meeting. Originally called the freeware summit, the meeting became known as the Open Source Summit. The O'Reilly Open Source Convention (which includes the Perl conference) is now one of O'Reilly's flagship events. Other key events include the Emerging Technology Conference and FOO Camp.

Besides publishing, the company hosts many annual conferences, and provides online services for the open source community. Among such conferences are O'Reilly Emerging Technology Conference in California and O'Reilly Open Source Convention. Overall, O'Reilly describes its business not as publishing or conferences, but as "changing the world by spreading the knowledge of innovators." O'Reilly has also adopted Creative Commons's Founders Copyright, which limits the maximum term of copyright protection to 28 years; it is much shorter than the current default duration of the monopoly in copyright law.

Dale Dougherty, O'Reilly Media vice president, created the phrase "Web 2.0" during a brainstorming session during 2003.^{[citation needed]} This then became the name for the Web 2.0 Summit run by O'Reilly Media and TechWeb (formerly CMP Media). They registered Web 2.0 as a Service Mark "for arranging and conducting live events, namely trade shows, expositions, business conferences and educational conferences in various fields of computers and information technology."

In May 2006 CMP Media learned of an impending event called the "Web 2.0 Half day conference." Concerned over their obligation to take reasonable means to enforce their trade and service marks CMP sent a cease and desist letter to the non-profit Irish organizers of the event. This attempt to restrict through legal mechanisms the use of the term was criticized by some.^[who?] The legal issue was resolved by O'Reilly's apologizing for the early and aggressive involvement of attorneys, rather than simply calling the organizers, and allowing them to use the service mark for this single event.^[2]

Books

Animal books

the tarsier featured on the cover of Learning the vi Editor has been incorporated into the O'Reilly logo

For many years the most typical O'Reilly books, the "animal books," have been designed as thorough guides for work with established technologies. The original animal design was developed by Edie Freedman because she thought that Unix program names sounded like "weird animals." ^[3] O'Reilly's Web site prominently features the image from the cover of Learning the vi Editor and Unix in a Nutshell,^{[4][5][6][7][8]} which is that of a tarsier.^[5] The same image was later laser-etched into a laptop^[9] and adapted into a T-shirt sold by ThinkGeek.^[10] There are dozens of titles in the series, including:

• Learning the vi Editor (known as the tarsier book and the source of O'Reilly)^[11]
• Learning Perl (known as the llama book)
• Programming Perl (known as the camel book)
• Mastering Perl
• Information Architecture (known as the polar bear book)
• Learning Python

O'Reilly manuals are color-coded on the spines.

There are also subdivisions within the line of "animal" books; for example, O'Reilly recently released a series of Cookbooks that provide prescriptive "recipes" for accomplishing specific tasks with a heavy emphasis on automation and scripting. Examples include the Perl Cookbook (ISBN 1-56592-243-3) and the Exchange Server Cookbook (ISBN 0-596-00717-5).

In a Nutshell

The "In a Nutshell" series offers compact reference coverage of a technology. Often, a Nutshell book will contain all the commands available for a given technology, or a complete listing of an API of some language or framework, and compress the description of the topics to a more high-level overview.

• Unix in a Nutshell (ISBN 1-56592-427-4)
• PC Hardware in a Nutshell (ISBN 1-56592-599-8)
• Linux in a Nutshell
• LPI Linux Certification in a Nutshell, 2nd Edition (ISBN 0-596-00528-8)
• C# 4.0 in a Nutshell
• C++ in a Nutshell
• Java in a Nutshell
• PHP in a Nutshell
• Perl in a Nutshell (ISBN 1-56592-286-7)
• Web Design in a Nutshell (ISBN 978-0596009878)

Cookbook

The "Cookbook" series aims to produce books that contain a general set of recipes for a particular technology. Each recipe contains a specific problem, a specific solution, and a discussion about how to apply the solution in a general sense. The Perl Cookbook set the standard and format for this series.^[12]

• ActionScript 3.0 Cookbook (ISBN 978-0-596-52695-5)
• Apache Cookbook (ISBN 978-0-596-52994-9)
• Bash Cookbook (ISBN 978-0-596-52678-8)
• C++ Cookbook (ISBN 978-0-596-00761-4)
• CSS Cookbook (ISBN 978-0-596-15593-3)
• Facebook Cookbook (ISBN 978-0-596-51817-2)
• Java Cookbook (ISBN 978-0-596-00701-0)
• jQuery Cookbook (ISBN 978-0-596-15977-1)
• Perl Cookbook (ISBN 978-0-596-00313-5)
• PHP Cookbook (ISBN 978-0-596-10101-5)
• Python Cookbook (ISBN 978-0-596-00797-3)
• Regular Expressions Cookbook (ISBN 978-0-596-52068-7)
• Ruby Cookbook (ISBN 978-0-596-52369-5)
• SQL Cookbook (ISBN 978-0-596-00976-2)
• C# 3.0 Cookbook (ISBN 978-0-596-51610-9)

Pocket Guide and Pocket Reference

The "Pocket" series are small form factor books, typically less than a hundred pages, covering the very bare essentials of various subjects. Topics include podcasting,^[13] Linux,^[14] and several programming languages. The series aims to be portable and allow the reader to find what they are looking for quickly. They are not meant as learning aids, nor as complete references.

Annoyances

The Annoyances series offers "tips, secrets, and solutions" covering advanced topics for a geek audience, mostly relating to Microsoft operating systems.

• Windows Vista Annoyances
• Windows XP Annoyances for Geeks, Second Edition

There is also a related "Fixing" Annoyances series of shorter books that offer simple solutions to everyday problems.

• Fixing Windows Access Annoyances
• Fixing Windows XP Annoyances
• PC Annoyances, Second Edition

Developer's Notebook

The "Developer's Notebook" series aims to mimic the lab notebooks of high school and college science classes, complete with scribbled marginal notes of important thoughts, points, and "gotchas". Describing itself as "all lab, no lecture", books in this series usually show specific tasks in detail. They illuminate how the tasks work, but do not attempt to provide a complete overview of design, theory, and implementation of a given technology.

• JBoss: A Developer's Notebook
• Maven: A Developer's Notebook

Hacks

The "Hacks" series says it "reclaims the term 'hacking' for the good guys — innovators who explore and experiment, unearth shortcuts, create useful tools, and come up with fun things to try on their own."^{[citation needed]}

• Linux Server Hacks (ISBN 0-596-00461-3)
• Google Hacks (ISBN 0-596-00447-8)
• eBay Hacks (ISBN 0-596-10068-X)
• Mind Hacks (ISBN 978-0-596-00779-9)
• Mind Performance Hacks (ISBN 978-0-596-10153-4)
• Ubuntu Hacks (ISBN 0-596-52720-9)
• (Many other books in the Hacks series)

Head First

Main article: Head First (book series)

The Head First series stresses a reader-involving combination of puzzles, jokes, nonstandard design and layout, and a conversational style to immerse the reader in a given topic.

Head First Labs is the official Web site for the series, with a forum for each book, code downloads, and sample chapters.

• Head First Software Development (ISBN 0-596-52735-7)
• Head First PMP (ISBN 0-596-10234-8)
• Head First Object-Oriented Analysis and Design (ISBN 0-596-00867-8)
• Head Rush Ajax (ISBN 0-596-10225-9)
• Head First HTML with CSS & XHTML (ISBN 0-596-10197-X)
• Head First Java (ISBN 0-596-00920-8)
• Head First Design Patterns (ISBN 0-596-00712-4)
• Head First Statistics (ISBN 0-596-52758-6)
• Head First Python (ISBN 1-4493-8268-1)
• Head First Servlets & JSP (ISBN: 978-0-596-51668-0)
• Head First JavaScript (ISBN-10: 0-596-52774-8, ISBN-13: 978-0-596-52774-7)

Missing Manual

The "Missing Manual" series, produced with David Pogue's Pogue Press, describes themselves as "the book that should have been in the box", providing a broad overview of the functionality of consumer technology.

• Mac OS X Snow Leopard: The Missing Manual, by David Pogue (2009) ISBN 978-0-596-15328-1
• Mac OS X: The Missing Manual, by David Pogue (2005) ISBN 978-0-596-00941-0
• Wikipedia: The Missing Manual, by John Broughton (2008) ISBN 978-0-596-51516-4
• iPod: The Missing Manual, by J D Biersdorfer J.D. ISBN 978-0-596-52978-9
• iPhone: The Missing Manual, by David Pogue (2010) ISBN 978-1-449-39365-6

Other books

O'Reilly produces books that are not in any particular series, especially when the title is of a manifesto nature.

• The Cathedral and the Bazaar (ISBN 1-56592-724-9) (Given enough eyeballs, all bugs are shallow)
• Free as in Freedom: Richard Stallman's Crusade for Free Software (ISBN 0-596-00287-4)

Ed Krol's 1992 text, Whole Internet User's Guide and Catalog, was one of the first popular user guides to the Internet. ^[1][15]

The company also launched a travel book series, "Traveler's Tales," and spun it out into a separate company. They also published books on health care under the "Patient-Centered Guides" brand, currently inactive.

Conferences

O'Reilly began its conference division in 1997. Today, the company offers over one dozen conferences:

• O'Reilly Open Source Convention
• O'Reilly Emerging Technology Conference
• Web 2.0 Summit (co-produced with TechWeb)
• Web 2.0 Expo (co-produced with TechWeb)
• MySQL Conference and Expo (co-presented by MySQL AB, until 2008, now by Sun Microsystems since 2009)
• Tools of Change for Publishing
• RailsConf (co-presented by Ruby Central)
• Where 2.0
• Found
• Velocity (Web Performance & Operations)
• Money:Tech
• Gov 2.0 Expo and Gov 2.0 Summit (co-produced with TechWeb)

Magazines

Since 2005, O'Reilly has published a quarterly magazine known as Make: technology on your time. The magazine contains articles on hardware hacking, as well as several technology-related do-it-yourself (DIY) instructions for hobbyists, and was later adapted into a television series by Twin Cities Public Television.

In the fall of 2006, O'Reilly added a second magazine, Craft:, with the tagline "Transforming Traditional Crafts." Craft magazine folded in 2009.

Ventures

Over the years O'Reilly tried many other types of products. In 1993, they launched one of the first Web-based resources, Global Network Navigator, which was later sold to AOL. Around that time^[when?], they started two short-lived book lines: one of travel books (including Travelers' Tales Mexico) and one of general business books (including Love Your Job! and Building a Successful Software Business). They produced an audiotape version of the interview show Geek of the Week by Internet Talk Radio. They sold Windows based software for six years, including the first commercially available Web server, Web Site.^{[citation needed]}

O'Reilly AlphaTech Ventures is a venture capital fund focusing on software, cleantech and other emerging trends.^[16]

Online resources

O'Reilly formed a partnership with Pearson Publishing to offer "Safari Books Online". This service makes the complete text of over 7,000 technical books available for online reading through a subscription. Safari Books Online includes books and video from Adobe Press, Alpha Books, Cisco Press, FT Press, Microsoft Press, New Riders Publishing, O'Reilly, Peachpit Press, Prentice Hall, Prentice Hall PTR, Que and Sams Publishing.

O'Reilly formerly offered "SafariU" to educators to compile custom textbooks from individual chapters of books and from their own uploaded materials.

In the late 1990s, O'Reilly founded the O'Reilly Network, which grew to include sites such as:

• LinuxDevCenter.com
• MacDevCenter.com
• WindowsDevCenter.com
• ONLamp.com
• O'Reilly Radar

In 2008 the company revised its online model and stopped publishing on several of its sites (including Codezoo and O'Reilly Connection).^[17]

The company also produces dev2dev (a WebLogic-oriented site) in association with BEA and java.net (an open-source community for Java programmers) in association with Sun Microsystems and CollabNet.

See also

• Category:O'Reilly Media books
• Dover Publications

Notes

1. ^ ^{a b} Guynn, Jessica (2008-10-10). "Tech guru challenges next generation to get serious - Los Angeles Times". Latimes.com. http://www.latimes.com/business/la-fi-oreilly10-2008oct10,0,7602348,print.story. Retrieved 2010-08-10. 
2. ^ Ivry, Sara (May 29, 2006). "Squabble Over Name Ruffles a Web Utopia". New York Times. http://www.nytimes.com/2006/05/29/technology/29web.html. 
3. ^ Levy, Steven (October, 2005), "The Trend Spotter", Wired (magazine), http://www.wired.com/wired/archive/13.10/oreilly.html?pg=3, retrieved November 24, 2009 
4. ^ O'Reilly Media, Inc. (2010). "O'Reilly Media (site)". oreilly.com. Upper left corner of site. http://oreilly.com/. 
5. ^ ^{a b} O'Reilly Media, Inc. (2010). "Learning the vi Editor, Sixth Edition (site)". oreilly.com. http://oreilly.com/catalog/9781565924260. "The animal featured on the cover of Learning the vi Editor is a tarsier, a nocturnal mammal related to the lemur." 
6. ^ Chuck Musciano and Bill Kennedy (2008). "HTML/XHTML, The Definitive Guide, Sixth Edition (site)". oreilly.com. http://oreilly.com/catalog/9780596527327. "The animal on the cover of HTML/XHTML The Definitive Guide, Sixth Edition, is a koala." 
7. ^ O'Reilly Media, Inc. (2010). "Unix in a Nutshell, Fourth Edition (site)". oreilly.com. http://oreilly.com/catalog/9780596100292. "The animal on the cover of Unix in a Nutshell, Fourth Edition, is a tarsier, a nocturnal mammal related to the lemur." 
8. ^ Houston, Lori (Sept. 1, 2000). "Animal Magnetism: Making O'Reilly Animals". oreilly.com. http://oreilly.com/news/lejeune_0400.html. "That's also the tarsier blinking at you from the top of the O'Reilly home page." 
9. ^ Torrone, Phillip (Nov. 18, 2005). "Make: Online : Laser-etched Powerbook!". blog.makezine.com. http://blog.makezine.com/archive/2005/11/laseretched_powerbook.html. "I didn't really plan using a $20,000 laser cutter on my 17" Powerbook to etch a 19th-century engraving of a tarsier, a nocturnal mammal related to the lemur (also a book cover image, from O'Reilly), but it seemed like it had to be done." 
10. ^ ThinkGeek, Inc. (2010). "ThinkGeek :: Better Looking". www.thinkgeek.com. http://www.thinkgeek.com/interests/605c/. "Keep 'em guessing. They'll never know if you're talking about yourself or if you're channeling for the tarsier." 
11. ^ Howe, Rob (September 1, 2004). "Ripping Up the Textbook Business O'Reilly Media's newest trick: Unleashing technology on the most outdated corner of the publishing world.". CNN/Money. http://money.cnn.com/magazines/business2/business2_archive/2004/09/01/379517/index.htm. 
12. ^ Darwin, Ian (June, 2004). Java Cookbook, Acknowledgements. O'Reilly Media. xxix. 
13. ^ Podcasting Pocket Guide, ISBN 978-0-596-10230-2, by McElhearn, Giles, and Herrington
14. ^ Linux Pocket Guide, ISBN 978-0-596-00628-0, by Daniel J. Barrett
15. ^ The New York Public Library. "NYPL, Books of the Century". Nypl.org. http://www.nypl.org/research/chss/events/booklist.html. Retrieved 2010-08-10. 
16. ^ "O'Reilly AlphaTech Ventures - About". Oatv.com. http://www.oatv.com/about/. Retrieved 2010-08-10. 
17. ^ "Codezoo and Connection landing page". Oreilly.com. 2007-10-03. http://oreilly.com/cc.csp. Retrieved 2010-08-10. 

External links

• Official website
• Safari Books Online
• Make magazine official Web site
• Conferences
• O'Reilly TOC Conference
• Web 2.0 Expo San Francisco
• RailsConf
• Web 2.0 Expo New York
• Internet Archive: Details: The Whole Internet User's Guide & Catalog. Open source books contributed by the community