Old Monk

Old Monk

Type	rum
Manufacturer	Mohan Meakin Brewery
Country of origin	India
Discontinued	slated for December 2011
Related products	List of Rums

Old Monk is a vatted Indian dark Rum, blended and aged for 7 years. It is a dark rum with a distinct vanilla flavour similar to other spiced rums, with an alcohol content of 42.8%. It is produced by Mohan Meakin, based in Mohan Nagar, Ghaziabad, Uttar Pradesh, available in all parts of India.

There is no advertising whatsoever for the brand, its popularity depends on word of mouth and loyalty of customers.^{[citation needed]} Old Monk is the third largest selling rum in the world.^{[citation needed]} Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.^[1]

While the 7 years aged XXX rum grade is the most popular, there are the Supreme & Gold Reserve varieties which are gaining in popularity. These are aged for 12 years and are blended with highly matured spirits.The Supreme also comes in a special bottle, with the shape of a standing monk.The top part of the monk's head is the bottle cap, which also doubles up as a peg measure.

It is sold in four size variants 180 ml (quarter/ pauaa), 375 ml (half/ addha), 750 ml (commonly referred to as a "khamba" meaning "full bottle"), and a 1 liter bottle.

Old Monk had been awarded gold medals at Monde World Selections since 1982. Old Monk is also sold by some retailers in USA, UK, Japan and Canada.

Types of Old Monk

• Old Monk Supreme Rum
• Old Monk Gold Reserve Rum
• Old Monk XXX Rum
• Old Monk Deluxe XXX Rum
• Old Monk White Rum^[2]

Alcohol content

It has an alcohol content of 42.8% by volume.^[3]

Mixers

Old Monk is usually had with cola based beverages or Sprite.A squeeze of lime juice or a lemon wedge adds zest to the mix. A popular cocktail referred to as "Bellur Blockbuster" consists of mixing one fourth portion of Old Monk with one fourth portion of wine and half a portion of beer.

References

1. ^ Old Monk rum losing steam as Celebration gains: Impact, The Hindu, 27 August 2004.
2. ^ http://www.mohanmeakin.com/brand&products.php
3. ^ Old Monk sales page on wineglobe